Business Name Presented by: name Phone number email.

Business Name

Presented by: namePhone numberemail

Goals & Objectives:

• #1

• #2

Industry Research:

• #1

• #2

• #3

Psychologists tell us the human mind retains an average of 3 choices for any product, service, or local business category.

If you’re not #1, #2, or #3, you’re not even in the game!

Why You Should Advertise Consistently•People move

• Department of Commerce – 20% rule•People forget

• We encounter at least 254 to 5,000 advertising messages every day – Average 2,700• 99.9% of what we encounter everyday is forgotten!• How many ads can you remember from just yesterday?

•People don’t make buying decisions quickly• Buying Funnel

Why RadioMedia Comparison: National Association of Broadcasters

Sept. 2011 – Jay Meyers – Media Consultant1972 2011

Newspaper – 85% Reach Newspaper – 28% ReachNetwork TV – 91% Reach Network TV – 38% Reach

Radio – 92% Reach Radio – 93% Reach

The mind works by ear. We retain more of what we hear and radio is heard wherever people go.

90% of radio listeners said they would be disappointed if their favorite radio station were no longer on-air

Benefits of Zimmer Radio & Marketing GroupWe are in business to help our client’s business grow.

Zimmer Radio Group’s award winning production team will develop and produce a campaign that will improve name recognition for you and drive clients to your website and/or door.

The Zimmer Radio Group service area allows you to reach up to 24 counties and 405,400 potential customers each month.

Bricks (stories we tell):

• #1• #2• #3• #4• #5

Mortar (what remains consistent in every ad):

• #1• #2

Utopia (Action Formula for Success):

Urgency:Theme:Offer:Price:Item:Action:

Client Name Campaign Idea

On-Air:• Copywriting and production from ZRG Creative Services Team

On-Line:

On-Location:• Monthly meeting to discuss ROI, Marketing Bridge and copy changes

Average Monthly Investment:

Authorized Signature: _____________________________ Date: ______________

Terms & Conditions:• All ZRG Terms & Conditions Apply.• Commercials are :30 in length and run Monday-Sunday on a total audience plan.• Sponsorships consist of 15 words or less.• This is a 12-month partnership.• Payment in full required in advance unless a positive credit history has been established with ZRG.• Pricing above is good for 7 days and may be subject to change after.

WHAT ARE YOUR EXPECTATIONS?How & When do we measure success? Yes No Expected service What that means to you

Competitive market knowledge

Copy approval by phone by email in person

Attend production session

Audition commercials before airing

Copy of the commercial

Commercial preview for my staff

Transcript of the commercial

Review first invoice with me in person

Confirmation of schedule

Submit Co-op claims for me (Need claim sheet)

Arrange for Co-op Pre-approval

Quarterly visit with Management

Special billing requirements

Regular copy changes

Opportunity to see all promotional programs

Station tour for family

Training session for staff

Visit from stations Creative staff

Tracking Systems

Client

Station Representative Date

If I know in advance what you expect from me, we’re more likely to have a satisfying business partnership

SERVICE CONTRACT

Reach over 384,700 POTENTIAL CUSTOMERS* with the Zimmer Radio Group Network

Number of Counties: 29Total Population: 670,883

BUYING FUNNEL

MARKETING BRIDGE