Business Models for Speakers

Business Models for Speakers

Geoff McDonald GeoffMcDonald.com

The Problem…

Romancing the STAGE

92 07

11 15

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What’s a Business Model?

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What’s a Business Model?

?

What’s a Business Model?

Business Model Definition

How you create & deliver value for your customers

The three Business Model Questions

WHAT? HOW?

WHO?

What’s your Value Proposition?

inform entertain

The Big Shift

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The Big Shift

Traditional One-way

Face to Face Real Time

Your Crowd

The Big Shift

Traditional One-way

Face to Face Real Time

Your Crowd

Digital Two-way Virtual Reel Time My Crowd

The Opportunities

Traditional Digital

DISRUPTION OPPORTUNITY

Disruption or Opportunity?

Business Model Survey

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What is your business model?

30 Responses

Five Speaking Business Models

Only First

Project After

All

Five Speaking Business Models

Only First

Project After

Romancing the Stage?

All they do is speak

90%

10%

Speaking as one delivery mode

Speak to sell something else

17%

67%

17%

Speaking as one delivery mode

Speak as part of projects

73%

27%

Speaking as one delivery mode

They do all four

60%

40%

Romancing the Stage?

All they do is speak

90%

10%

Brad Tonini CSP

First and foremost an

expert, secondly a

speaker.

Matt Church CSP

Speaker Author

Trainer Mentor

Facilitator Coach

Adam Ferrier

I speak when asked…

It’s not a core part of my business.

Are you focussed too much on the traditional?

Traditional Digital

The Right Business Model

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Expertise

Customer

Audience

Vision

How to choose the right Business Model

More?

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My Business Model

GeoffMcDonald.com/nsaa

Expertise meets Value

Business Models for Speakers

Geoff McDonald GeoffMcDonald.com