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Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK
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Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Mar 28, 2015

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Page 1: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Business models for digital repositories

OAI5, CERN, Geneva, April 2007

Alma SwanKey Perspectives Ltd, Truro, UK

Page 2: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

DRIVER project Digital Repository Infrastructure Vision for European Research

Work Package 7: Long term preservation Data curation Intellectual property rights Repository population Business models

Book: publication date October 2007

Key Perspectives Ltd

Page 3: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Scope

Repositories themselves: Institutional Centralised (subject-focused or

collective) Intra-institutional

Repository services (a bit)

Key Perspectives Ltd

Page 4: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Business model?

Who pays? Pays what? For what? To whom? Why?

Key Perspectives Ltd

Page 5: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Possible business models

Institutional Sponsorship Community Subscription Merchant

(commercial)

Yes, most Yes, projects Yes, some cases Yes (sort of) Yes, some potential

Key Perspectives Ltd

Page 6: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Business model

Who pays? Pays what? For what? To whom? Why? How?

Institution (not the user) A little or a lot H/ware, s/ware, labour Insourced or outsourced The business case The business plan

Key Perspectives Ltd

Page 7: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

DRIVER survey

Repository managers Europe 1 national repository Institutional School All past the project/pilot stage and into

mature service

Key Perspectives Ltd

Page 8: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

“Placing the reset button on the left on this form is a BAD IDEA!!!!!!!”

“The question is poorly posed.

…Don't you just hate trying to survey epidemiologists?!!”

Key Perspectives Ltd

Page 9: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

“After answering this, I realise how contrary I am.”

How did you originally learn about self-archiving?

“From you today.”

Key Perspectives Ltd

Page 10: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

“Re questions 9 and 10: Have been suffering from a faulty hip, waiting for an operation. Am now recovering from same and hoping to be much more active in future.”

Key Perspectives Ltd

Page 11: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

“This is a long comment so I beg your indulgence reading it to the bitter end – because I believe I have a more basic problem than the one you ask about…..”

Key Perspectives Ltd

Page 12: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

“I just want to establish a relationship with you.”

Key Perspectives Ltd

Page 13: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Who pays? Provider (not the user)… …though this is not necessarily the case

with repository services Sponsorship or philanthropic support Within an institution, it is usually the

library that makes the case and provides the budget

Repositories at school or departmental level

Key Perspectives Ltd

Page 14: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Pays what? For what?

BYO repository: €9250+ Outsourced build: €7000+ Outsourced build/host: €38000+ Staffing:

Setting up: 1.5 FTE Running: 2.5 FTE

Key Perspectives Ltd

Page 15: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

To whom?

Outsourced: to contractor In-house:

Parts may be outsourced Collaborative arrangements sometimes

Extra-mural collaborations

Key Perspectives Ltd

Page 16: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Why?

Make the business case

Key Perspectives Ltd

Page 17: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

The value proposition

On behalf of the research community, a digital repository proposes to:

maximise the availability … maximise the accessibility … enable the discoverability … enable increased functionality … enable longterm storage and curation … enable other potential benefits … … of scholarly research outputs at no cost to

the user

Key Perspectives Ltd

Page 18: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Why? Make the business case Content types Full-text – or a glorified bibliography? Link to a CRIS? Core proposition – visibility, access, preservation Additional services Viability, sustainability, adaptability Revenue

Key Perspectives Ltd

Page 19: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Key factors

Viability – can we make this business happen?

Sustainability – can we keep this business going?

Adaptability – can we future-proof the business?

Key Perspectives Ltd

Page 20: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Viability

Is it feasible to launch this? Project team Pilot project Assessment

Cash costs Other resourcing

Key Perspectives Ltd

Page 21: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Sustainability

Project-to-service issues Resourcing requirements KPIs

Key Perspectives Ltd

Page 22: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Challenges

Funding: X Integrating with exiting workflow: X

Content recruitment: + Faculty engagement: +

Key Perspectives Ltd

Page 23: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Results of assessments

Visibility and access: X Preservation: X

Content recruitment: + Educating faculty on OA: + Educating faculty on copyright: + Educating faculty of scholcomm: +

Page 24: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Sustainability

Project-to-service issues Resourcing requirements KPIs Growth Business planning

The effects of success Workflow: quality/quantity trade-off

Key Perspectives Ltd

Page 25: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Adaptability

Can we build in flexibility? Can we build in resilience? How will we monitor for future

developments that might be significant? What new stakeholders might appear? What is the development potential? How will we monitor performance?

Key Perspectives Ltd

Page 26: Business models for digital repositories OAI5, CERN, Geneva, April 2007 Alma Swan Key Perspectives Ltd, Truro, UK.

Thank you for listening

[email protected]

www.keyperspectives.co.uk

www.keyperspectives.com

Key Perspectives Ltd