Business Modeling and the Business Analyst

WebSphere BPM

© 2009 IBM Corporation

IIBM Ottawa-Outaouais Chapter Meeting – January 19th, 2010

Business Modeling and the Business AnalystBrenda HinesIT Specialist, Business Process Management

© 2009 IBM Corporation2 IBM Confidential

BPM Business Modeling Tools 7.0 Overview

1 BPM – the role of the Business Analyst

2 Why we model?

3 Tools we can use to model

4 Demo–BlueWorks, Business Compass and WebSphere Business Modeler

5 Resources, Q&A


The Essential Business Analyst Role

� “A business analyst works as a liaison among stakeholders in order to elicit, analyze, communicate, and validate requirements for changes to business processes, policies, and information systems.”

IIBA Website


The Business Analyst have different titles and roles

Some of these include:

� A Business Consultant works at a high level to analyze the stakeholder’sbusiness objectives, recommend and develop solutions to address their business problem

� A Business Process Analyst is responsible for analyzing and defining business processes both “As Is” and “To Be”

� A Data Analyst is responsible for logical data model

� A Business Architect models the whole business in terms of goals, data, process, organization

� A Requirements Analyst/Specifier works at a lower level to identify, analyze and document the business requirements and deliver work products through the project life cycle

� A Systems Analyst translates the business requirements into System/Functional requirements, which are then passed to Application Developers

� A Management Consultant assists stakeholders with understanding their strategic goals and how best to accomplish them.


The Essential Business Analysis Skills

� Analyze and understand the business problems

� Identify and document requirements

� Communicate effectively (written and spoken)

� Manage client relationships

� Facilitate discussions

� Negotiate and build consensus

� Model data and processes

� Plan and manage activities

� Facilitate and develop business strategy

� Understand and manage organizational change


Business Analysts play key role in BPM

Discover & Designby collaborating to capture, model, and

analyze key processes tolink strategy to process execution.

Process Automation toincrease operating

efficiency and optimize costs by streamlining business processes.

Transform Insight into Action by monitoring and

analyzing business processes and events foreffective decisions.

Saved $250,000 per month

Reduced exception backlogs by 80%

Reduced processing time by 70%

Dynamic Business Processes end-to-end BPM lifecycle capabilities to empower the business to adapt & respond dynamically to change


Discovery helps avoid critical problem areas� Wrong project scope

� Changes in process that don’t deliver ROI

� Outcomes are not the expected or required ones

� Poor communication of business intent and requirements

� Lack of collaboration across Business and IT

� Lack of coordination between departments and organizational boundaries

Wrong Technology

Resistance Misuse Nonuse

Inertia

Discovery reduces risk of process change pitfalls:


Discovery addresses process pain pointsWaste, errors, inefficiencies, missing measures, wrong project scope

Process aren’t well documented or even

understood

Bottlenecks prevent efficiency, exceptions and errors are costly,

slow to fix

Key Performance Indicators are not

defined or managed

Unable to test and evaluate process model alternatives

before deployment

Process change is not planned in line with business strategy

Limited visibility into current performance,

real-time results

I try for months to get an initiative off the ground, and then it is shut down because

‘it doesn’t fit the strategy.’ Why didn’t anyone tell me that in the beginning?


Discovery enables process innovation

Business Strategy

Phasing, scoping, preparation

Organization

Number of groups affected

Importance of process

Group autonomy

People

Technology adoption discretion

Technological sophistication

Process & Technology

Complexity, novelty

� Strategy maps

� Capability maps

� Organization maps

� Business-led collaborative features

� IBM BPM BlueWorks

� Innov8 BPM education

� Interactive process design

� Role-based business spaces

� Prebuilt industry content

Process discovery & design enablers:Process innovation relies on:




2 Why we model?


4 Demo–BlueWorks, Business Compass and WebSphere Business Modeler

5 Resources, Q&A


Discovery is the first step to meet BPM goalsUnlock opportunities and uncover key improvement areas

Documentation & Compliance

Analysis & Continuous

Improvement

Deployment & Execution

� Document process to understand your business

� Consolidate process maps across the organization

� Comply with existing and pending regulations

� Increase efficiencies; lower costs

� Design best practice process models

� Simulate process before deployment for better ROI

� Clarify business requirements

� Accelerate application development

� Respond quickly to new opportunities




2 Why we model?


4 Demo - WebSphere Business Modeler, Compass and BlueWorks

5 Resources, Q&A


Full Range of Modeling Capabilities and Offerings

WebSphere Business Modeler

BPM BlueWorks

• BPM community providing bestpractices, industry content andbusiness modeling tools

• Free access

• Hosted multi-tenant environment

• Robust business process modeling environment

• Process modeling, simulation, reporting, storyboarding,interactive process design

• Integration with downstream IT tools.

WebSphere Business Compass

• On-premise, web based, business/ processmodeling and collaboration environment

• Strategy, Capability, Organization, ProcessMapping, Process Modeling, Process Walkthrough

• Evolved from WebSphere Business ModelerPublishing Server


Learn

Learn strategies, trends, and best practices for making smart process decisions

Experience

Capture business intent, understand capabilities, sketch processes

Collaborate

Leverage community insight and access shared content

Optimize

Extend strategy to drive processes improvement, and deploy with IBM BPM Suite

IBM BPM BlueWorks

Begin process discovery and improvementCloud-based BPM tools, content, and community


The BPM BlueWorks ExperienceAcquire Expertise, Map Strategy, Execute Processes

Access business & industry-specific content to understand the value of BPM

1.

Easy on-ramp to BPM suite to test & deploy process

4.

Collaborate with the community and leverage pre-built strategies, processes, and measures

2.

Capture business intent, capabilities, & process in the cloud

3.

Demos /

Videos

Web casts / Pod casts

Best Practices

Papers /

Case Studies

Process

Maps

Strategy Maps

Capability

Maps

Business Measures

Users have multiple entry points (1, 2, or 3) depending on

their familiarity with BPM and what they want to do


Capture Business Intent and Collaborate – WebSphere Business Compass

� Improve process design effortsthrough Web-based collaboration on process models

� Align business strategy with BPM efforts through enhanced business strategy and business capability editors

� Capture all aspects of process activities easily using a variety of modeling capabilities

– Create simple process and collaboration diagrams by leveraging BPMN 2.0

– Includes expanded capabilities to capture business vocabulary, organizational models, and value stream mapping

– Interactions with Modeler and Monitor

�

* formerly known as WebSphere Publishing Server


Business-level mapping and collaborationHelps get project scope and commitment in place

� Better understanding of current business environment

� Collaborate with the right players

� Effective determination and definition of your business strategy

� Ensure right actions are taken in right way to achieve strategy

IT Architect

Process Maps

Capability Maps

Strategy Maps

Process Owner

BusinessAnalyst

Collaborate

Business Leader

IT Developer

© 2009 IBM Corporation

Business User Collaborative Web BPM Authoring

WBC Home Space

WBC DesignSpaces

WBC ReviewSpaces

publish

WBMpublish

navigate

URL Link to Business Document outside of WBC

http://hostname/WBCHome/docView?docID=123


Advanced modeling tools advance process discoveryRapidly convert business user expertise into action

Aligned IT and Business

result in DOUBLE the productivity gains of

isolated efforts

Source: London School of Economics – McKinsey survey and analysis of 100 companies in France, Germany, UK and US

Import content into process models you can simulate and deploy rapidly

Predict and optimize process outcomes before deployment

Identify bottlenecks and projected cost savings BEFORE implementation

Easier collaboration with IT, fewer misunderstandings

PowerPoint*

Excel

ARIS

Others…

Visio

Business models as a common language

Source: London School of Economics – McKinsey survey and analysis of 100 companies in France, Germany, UK and US


Optimize your processes through simulationIdentify high impact process changes before deploying

Simulate “What If”

Process Scenarios

Major US bank

reduced

process

activities by

60%

• Predict your business operation outcomes by running "what if" scenarios

• Calculate greatest ROI and build your business case for projects

• Generate comprehensive information around cost, time, and resource savings

• Optimize by looking at bottlenecks and workload imbalances before production

• Robust analytics for resource handling across processes

Current State Future State

$5.40 10:1132.91%

$1.67 3:1132.10%

$7.56 14:1115.01%

$1.77 3:2115.20%

Average Cost

AverageProcess

TimeProbability

$5.40 10:1132.91%

$1.67 3:1132.10%

$7.56 14:1115.01%

$1.77 3:2115.20%

Average Cost

AverageProcess

TimeProbability

Email, Simple5 Email, Simple

Email

TelemarketingWeb / Social Media

Direct Mail

Scenario

5

$4.38 8:1635.57%

$0.96 1:5133.03%

$4.16 7:5113.51%

$0.96 1:5414.50%

Average Cost

AverageProcess

TimeProbability

$4.38 8:1635.57%

$0.96 1:5133.03%

$4.16 7:5113.51%

$0.96 1:5414.50%

Average Cost

AverageProcess

TimeProbability

© 2009 IBM Corporation21 IBM Confidential21

“More Basic than Basic” Process Modeling Mode

� Conceptually similar to “shell sharing” subset of WBC and WBM but with tighter integration

– Provide modeling style simpler than WBM Basic mode

– Integrated transition to full modeling

– Ability to work with Compass models offline Simple Modeling

(Integrated Business Compass Designer)

Full Process Modeling

Simulation/ Analysis

D2D, export to WID

Other

Simple Modeling Full Modeling

WebSphere Business Modeler v7


Simple navigation paradigm between Business Designer and traditional Business Modeling

• Support new process-oriented editors onthe desktop

• BPMN Process

• Collaboration

• Glossary

• Service

• Synchronization withfull modeling (incl.ability to compare andmerge changes intofull models)

• Ability to work withCompass modelsoffline


Iterative Collaboration with Business Compass

WebSphere Business Modeler

WebSphere Business Compass

� Browse Compass documents from Modeler

� Select process models

� Load into Modeler for further refinement

– detailed modeling

– simulation

– “direct to deploy” and collaboration with IT tools




2 Why we model?



5 Resources, Q&A


Overview


Learn


Learn (Papers)


Learn (Podcasts)


Experience


Experience (Strategy Maps)


Experience (Capability Maps)


Experience (Process Map)


Experience (Process Diagrams)


One View


Business Compass


Business Space – Design Widget


Business Space - BPMN


Business Space - Export


Business Space – Review widget


Business Space – Review widget




2 Why we model?



5 Resources, Q&A


Resources

� BPM - http://www-01.ibm.com/software/info/bpm/

� BPM BlueWorks - http://www-01.ibm.com/software/solutions/smartwork/bpmblueworks/

� https://apps.lotuslive.com/bpmblueworks/

� Modeler Family

– http://www-01.ibm.com/software/integration/wbimodeler/

� BPM Information Centre

– http://publib.boulder.ibm.com/infocenter/dmndhelp/v7r0mx/index.jsp

� Business Analyst area on developerWorks

– http://www.ibm.com/developerworks/spaces/businessanalyst


INNOV8 2.0 helps build BPM skillsDrive process discovery and gain skills for process success

VIEW TRAILER

90% of respondents said playing Innov8 2.0 helped them better understand how BPM technology enables companies to work smarter


Make an Impact Now – learn how to work smarter and optimize your business

performance – get the latest in WebSphere, BPM and Smart SOA technologies

Get a year’s worth of World Class education & a lifetime of contacts in 1 week!

Save Money – up to $15,000 value in training, education and development savings

and pay less than $3,000!! (including registration and hotel)

Network with the Best in the Industry: Peers, IBM execs, SME’s & Thought leaders.

5 Reasons you can’t afford to miss…5 Reasons you can’t afford to miss…

11

22

33

44

Sign up now, get $300 off registration! Plus..Sign up now, get $300 off registration! Plus..Sign up now, get $300 off registration! Plus..Sign up now, get $300 off registration! Plus..

(2) Free Certifications & Hotel & Travel Savings(2) Free Certifications & Hotel & Travel Savings(2) Free Certifications & Hotel & Travel Savings(2) Free Certifications & Hotel & Travel Savings

55 Take advantage of this exclusive Offer TODAY at ibm.com/impact

Offer expires February 28Offer expires February 28thth, 2010 , 2010


Events

� IT University – Crown Plaza, February 9th, 2010

� SOA Architect Summit – Chateau Laurier – February 24th, 2010

� ILOG Business Rules Proof of Technology, February 3rd, 2010

� WebSphere Business Modeler Proof of Technology – February 18th, 2010

If you are interested in further information on these events or other IBM events, please don’t hesitate to contact us.

– Brenda Hines, [email protected], 613-249-1195

– Melanie Gilbert, [email protected], 613-249-1160

© 2009 IBM Corporation46 IBM Confidential 46

Over 5000 BPM customersin over 30 countries and growing

#1 in BPMS market share

• Market leading products

• Deep industry knowledge andpre-built assets

• Largest partner ecosystem

• Global reach and scale

Gartner BPMS market share, June, 2007, Michele Cantera

BPM from IBM delivers unrivaled customer value


Business Modeling and the Business Analyst

Business

business requirements

business consultant

business strategy

business compass

business architect

business analysts

business problems

business process analyst