Business Model Iphone VS Blackberry Bethmont Laura – Rouquette Audrey – Blondin Adrien
Nov 18, 2014
Business ModelIphone VS Blackberry
Bethmont Laura – Rouquette Audrey – Blondin Adrien
Customer segments
Blackberry
• Professional target (email send and receive)
• Hedonist & professional consumers
Iphone
• Customer with design & simplicity approach
• Young people (prescriber)
• Innovators & Early adopters
Value PropositionBlackberry
• Professional application
• Multiple tools for business (read many files)
• Know-how of quality and reliable
• Push technology
• Security
Iphone
• Design sensibility, ergonomics interfaces and creativity
• Convenience & simplicity
• Performant customer services
• Training for user « Genius bar »
• Multi task product (music, games,
• Environment global « Apple »
Customer relationship
Blackberry
• Faithfull strategy
• Individual conquest
• Development of business events to present new technologies
Iphone
• Community apartenance (following brand évolution)
• Life style
• Way of thinking
• Feel special
Channels Blackberry
• Specialize store (Fnac, Virgin, Phone House)
• All operators
Iphone
• Apple Store
• Apple Web site
• Specialize store (Fnac, Virgin, Phone House)
• All operators
Revenues Streams
Blackberry
• Sales : 8,3 M
• Turnover : $4,17 B
• Personal services
• Additional sales
• Applications sales
Iphone
• Sales : 20 M
• Turnover : $12B
• Applications sales
Key ActivitiesBlackberry
• Events with professionals
• Innovation
• Core business : professionals’ solutions
Iphone
• Events in Apple Store
• Teasing with annual Keynote
• Innovation capacity
• Application development
Key RessourcesBlackberry
• R&D
• Engineer
• Software & Server
• Professional image
Iphone
• Jonathan Ive (designer)
• Steve Jobs (ex-CEO)
• R&D
• Brand notority
Key PartnersBlackberry
• Phone operators
• Applications Creator
Iphone
• Phone operators
• Coopetition with Samsung (Screen technology)
• Applications Creator
Cost StructuresBlackberry
• Employees
• Raw Materials
• Maintenance Server
• R&D
• Communication
Apple
• Store
• Employees
• Raw Materials
• R&D
• Communication
IPHONE vs BLACKBERRY
Performance & Technology
Vs
Design & User Friendly
Strategy recomendations Integration for Blackberry in China, India, Brazil market
Create a service for businesses customers : replace the Blackberry (with contact, mail and schedule synchronization) directly.