Business model generation

• 1. By: Mohamed Mousa

2. What will you learn ? Business Model Generation teaches you how to make this simple one page drawing. In one drawing, you have an understanding of the entire business picture. Help you in your current job developing business process workflow. Provides a powerful visual approach to understanding complex processes. 3. Introduction 1. Are you an entrepreneurial spirit? 2. Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? 3. Are you trying to find innovative ways of doing business to replace old, outdated ones? If youve answered "yes to any of these questions, welcome to the Business Model Generation! 4. Agenda StrategyCanvasPatternsProcessDesign 5. Canvas Definition Business ModelA business model describes the rationale of how an organization creates, delivers, and captures value. 6. Canvas 9 Building Blocks 1.Customer Segments (CS) Who you serve? Mass market Niche market Segmented Diversified Multi-sided platforms 7. Canvas 9 Building Blocks 2. Value Propositions (VS) The value you provide: Newness Performance Customization Getting the job done Design Brand/ status Price Cost reduction Risk reduction Accessibility Convenience/ Usability 8. Canvas 9 Building Blocks 3. Channels (CH) How the value is delivered to your customers? Own Partner Direct IndirectChannel Types: Sales force Web sales Own stores Partner Stores Wholesaler 9. Canvas 9 Building Blocks 4. Customer Relationships The communication environment with your customers: Personal assistance Dedicated personal assistance Self-service Automated services Communities Co-creation 10. Canvas 9 Building Blocks 5. Revenue Streams (R$) Your revenue sources Asset sale Usage fee Subscription fees Lending / Renting / Leasing Licensing Brokerage fees Advertising 11. Canvas 9 Building Blocks6. Key Resources (KR) the items you need to create your value proposition Physical Intellectual Human Financial 12. Canvas 9 Building Blocks7. Key Activities (KA) the things you do with those resources Production Problem solving Platform/ network 13. Canvas 9 Building Blocks8. Key Partnerships (KP) third parties who also perform key activities in order to provide the value proposition Optimization/ economy of scale Reduction of risk & uncertainty Acquisition of resources and activities 14. Canvas 9 Building Blocks9. Cost Structure (C$) your costs Cost-driven Value-driven Fixed costs Variable costs Economies of scale Economies of scope 15. The Business Model Canvas 16. The Business Model Canvas 17. Pattern Pattern in architecture is the idea of capturing architectural design ideas as archetypal and reusable descriptions. 18. Pattern 19. Pattern 20. Pattern Principles of innovation 21. DesignBusiness people dont just need to understand designers better; they need to become designers. 22. Design Customer Insight 23. Design Virtual Thinking 24. Design Virtual Thinking 25. Strategy Theres not a single business model There are really a lot of opportunities and a lot of options and we just have to discover all of them. ; they need to become designers. 26. Strategy Once you have created your business model canvas, give it a good strategic review: Environment identify your niches key trends, industry forces, market forces, and macroeconomic forces Evaluating Business Models the authors give a detailed 7-page assessment tool, for you to check the health of your business modelBlue Ocean Strategies question your value proposition and explore new customer segments Manage Multiple Business Models 27. Process