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BUSINESS MODEL: DOMINOS PIZZA
CORE STRATEGY
Business Mission
By 1st January 2020 in the Malaysia QSR industry, we will be
:
Employer of choice
Leader in Customer Brand Loyalty
RMS of 1 vs Pizza Hut
Business Vision
Love Domino's : The Most Emotionally Connected Brand in Malaysia
& Singapore.
Product / Market Scope
A light and crispy crust that enables you to really enjoy your
favorite toppings
Two crunchy thin crusts with a layer of creamy cheddar cheese
sauce in between. Up to 35% more cheese, SAME PRICE!
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Stuffed with mozzarella cheese, garlic and herbs, and topped
with parmesan cheese, breadcrumbs and parsley for extra crunch
Introducing a lighter, buttery crust, Pan-baked to perfection.
It's Pan Pizzas done right!
Lighter hand-stretched crust, done the New Yorker way
Quality Ingredients We've changed our 50 year old world famous
recipe, because we're passionate about our pizzas!
Dominos Pizza is committed to leading the industry in product
quality and using the best ingredients for our customers. We also
include local flavours into our menu as one of the key things that
we do to appeal to our local market, creating tasty, innovative
combinations. In line with the industrys regulations we are able to
provide Malaysians with a variety of pizzas that are tasty and
certified halal.
Pizza Sauce
Dominos signature pizza sauce is a mouth-watering combination of
fresh vine-ripened tomatoes and a blend of spices.
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Mozzarella Cheese
We use generous amounts of 100% mozzarella cheese on all of our
pizzas for that irresistible tangy flavour. Sourced from New
Zealand, our mozzarella cheese contains no animal rennet and is
therefore vegetarian friendly.
Beef Pepperoni
Dominos beef pepperoni is only using a top quality meat as a
succulent topping to our pizzas. Juicy and savoury, beef pepperoni
creates a burst
of taste and flavour in every bite.
Shredded Chicken
Our shredded chicken is 100% boneless and skinless chicken
breast. Our method of cooking ensures that it remains deliciously
tender, juicy and
full of flavour. A perfect addition to any pizza.
Fresh Vegetables
Our processes ensure that only the freshest vegetables are used
on all of our pizzas.
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Strategies Resources
Corporate Social Responsibility DOMINOS ACTIVELY PURSUES
COMMUNITY PROJECTS
Dominos believes in giving back to the community through its
various Corporate Social Responsibility (CSR) programmes. It is as
important to grow the business, as it is crucial to give back to
the community in which our stores are located. Much forethought and
careful planning are given to our CSR programmes and we are proud
to say that we believe we are achieving these objectives.
Apart from participating in numerous charity events throughout
the year in conjunction with Malaysian festivities, Dominos also
embraces children's education rendering assistance to schools
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and schoolchildren alike. Our passion for education extends
beyond mere financial assistance but is aimed at inculcating a CSR
mindset not only on the children but all who work at Domino's.
DOMINOS SUPPORTS SCHOOLS PROGRAMME (DSS)
The Dominos Supports Schools Programme (DSS), which was
introduced in 2002, is specially designed to complement the
education system through activities that fall under two major
themes academic/co-curricular and sponsorship. As a corporate
organisation, we strongly believe that education is an important
element in creating a progressive knowledgeable workforce.
Dominos prioritises the communities surrounding our stores as
best as we can, and our key aim for this programme is to aid
schools within the vicinity of our stores.
Since the launch of the project, Dominos has contributed
benefits totalling about RM1 million to more than 50 schools.
Key pillars of the program are:
1. EDUCATION SEMINARS
This seminar has run for 11 consecutive years, and is tailored
to help students enhance their performance both in the classrooms
as well as in their co-curricular activities. It also aspires to
develop the students social well-being and expose them to career
opportunities and development. This is in line with Dominos belief
that students should not only study hard but study smart as well to
achieve good results.
2. HELP-THE-NEEDY-PROGRAMME
The key objective of the Help-the-Needy-Programme is to aid the
schools within the vicinity of Dominos pizza stores in raising
funds for financially underprivileged students.
3. FUNDRAISING INCENTIVE SCHEME
Dominos newest addition to the programme is aimed at further
incentivising schools to participate actively in our various
fundraising projects. Every end of the year, Dominos will reward
the top 3 schools that raised the most funds through activities
that they have organised throughout the year. The teachers are not
forgotten either because we will also present prizes to the top 3
coordinating teachers based on the participation of their schools
in Dominos DSS Programme.
4. ANNUAL CHARITY DRIVE
In the spirit of 1Malaysia, Dominos endeavours to bring cheer
and joy to the less fortunate during Malaysias major festive
occasions. Dominos annual visit to charity organisations during
festive seasons in Malaysia like Chinese New Year, Hari Raya
Aidilfitri, Deepavali and Christmas aims to foster closer ties
between Dominos and the community.
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CUSTOMER INTERFACE
Unique Selling Propositions (USPs)
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STUDENT NAME: STUDENT ID
1. HARTINI BT SURI SX130192CSRS03 2. NURSYAFIQAH MOHAMAD NOR
SX130202CSRS03