Business model development for freight railway company

A CASE STUDY OF

THE BUSINESS MODEL DEVELOPMENT FOR FREIGHT RAILWAY COMPANY

Wirania Swasty - Mohammad Hamsal

VALUE

PROPOSITION

CHANNELS

RELATIONSHIPS CUSTOMER

SEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEY

PARTNER

KEY

RESOURCES

KEY

ACTIVITIES

VALUE

PROPOSITION

CHANNELS

RELATIONSHIPS CUSTOMER

SEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEY

PARTNER

KEY

RESOURCES

KEY

ACTIVITIES

Tangible

rolling stocks and infrastructures, Railway system

Suppliers & providers

Directorate General of Railways

IntangibleMachinist,

Ignasius JonanBrand

Nine Building Blocks(Existing Business Model)

Source: Analysis, 2013 adopted from Osterwalder, & Pigneur, 2010

Strengthening Strategies Using Business Model Canvas

Offer-Driven

Source: Osterwalder, & Pigneur, 2010

Resource-Driven Customer-Driven

Multiple Epicenter-DrivenFinance-Driven

VALUE

PROPOSITION

CHANNELS

RELATIONSHIPS CUSTOMER

SEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEY

PARTNER

KEY

RESOURCES

KEY

ACTIVITIES

Tangible

rolling stocks and infrastructures, Railway system

Suppliers & providers

Directorate General of Railways

IntangibleMachinist,

Ignasius JonanBrand

Source: Analysis, 2013 adopted from Osterwalder, & Pigneur, 2010

Big Picture Assessment

Blending the BOS Framework with the BMC

Source: Osterwalder, & Pigneur, 2010

Customized Service

Going Green

VALUE

PROPOSITION

CHANNELS

RELATIONSHIPS CUSTOMER

SEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEY

PARTNER

KEY

RESOURCES

KEY

ACTIVITIES

Suppliers & providers

Directorate General of Railways

IntangibleMachinist,

Ignasius Jonan,Brand

Secure

Personal online profiles

Customized Service

Integrated logistic services,

Ground Handling

Green Operating

invest in assets

Business Model Innovation

“Offer-Driven”Source: Analysis, 2013 adopted from Osterwalder, & Pigneur, 2010