Business Model Design and Innovation for Competitive Advantage 19352

Management2.0:Competitive Advantage through Business Model Design & InnovationGuadalajara, une 200!Ale"ander #ster$alder, %hDale"&arveti'a.'om'hange is the pro'ess () $hi'h the *uture invades our lives+, Alvin -o.er/rst o* all: $hat are 0#12 'on'erns34(u55 groups6$hat are 0#12 (iggest issues and *ears )ou *a'e in strategi' management toda)3$here do 0#1 see the largest opportunities to improve strategi' management toda)3)our e"pe'tations *or toda)3$hat is innovation3tell me a(out the most important innovations in )our 'ompan)t)pes o* innovation3te'hnolog) innovationpro'ess innovationprodu't & servi'e innovation(usiness model innovation*our rings o* innovationbusiness model innovationproduct & service innovationprocess innovationtechnology innovationwhich one of your examples qualify as business model innovation?Business model innovation matters and it is a top priority of CEOs#perating Margin Gro$th in 7"'ess o* Competitive %eers 'ompound annual gro$th rate over /ve )ears89our'e: IBM, C7#s are e"panding the innovation hori5on: important impli'ations *or CI#s:Bene/ts Cited () Business Model Innovatorsper'ent o* respondents89our'e: IBM, Glo(al C7# 9tud) 200;:some examples