Business Model Canvas of ITC Hotel

Prepared by- Asgar Hussain Inamdar

ITC HotelsITC Hotels is India's second largest hotel chain with over 100 hotels. Based in the Hotels Division Headquarters at the ITC Green Centre in Gurgaon, New Delhi, ITC Hotels is also the exclusive franchisee of The Luxury Collection brand of Starwood Hotel and Resorts in India. It is part of the ITC Limited (formerly India Tobacco Company) group of companies. ITC Hotels is regularly voted amongst the best employers in Asia in the hospitality sector.

Key Resources

1.Human Resources

2.Infrastructure

3.Capital

4.Utilities

5.Raw Material of food

Key Activities

1.Lodging

2.Boarding

Key Partners

1 Logistic Partners

2 Legal Partners

3 Investors

4 Audit/Financial partner

5 Cox & Kings

Value Creation

1 Food of all cuisine

2 Quality of food

3 Combo offers

4 Offers on weekdays

5 Good Service for guests

6 Better Room Service

Value Proposition

1 Value for money

2 Marketing and sales via newspaper and tv

3 Best Services in proposed charges

4 Online bookings

Customer Segment

1 Tourists

2 Urban Population

3 Organizations

Customer Channel

1 Advertising in newspaper

2 Advertising on tv channels

3 Social Networking sites

4 References

Customer Relationship

1 Customer Care Service

2 Offers/Discounts

3 Loyalty points

4 Good Service

5 Fast Service

Cost Structure

Cost involved in all the parts of business model

Revenue Stream

1 Lodging

2 Boarding

3 Other Rentals(Banquet Hall,etc)