Business Model Canvas - Introduction and overview

K E N N E T H O E S U N D I NB A S S E L M ATA R

SMEBOX ABBusiness Model Canvas

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Business Models are different

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Wikipedia

A business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value. The process of business model design is part of business strategy.In theory and practice the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies.

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What is a Business Model?

“A business model is not a business plan and a business plan is not a business model.Your business plan documents how you will execute your business model.Your business model is your proprietary methodology used to offer service and retain your customers.”

Source Business Model Institute

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Business Model Canvas

Value Proposition

• The products and/or services a business offers.

• Quoting Osterwalder (2004), a value proposition is ”an overall viewof .. products and services that together represent value for a specificcustomer segment.

• It describes the way a firm differentiates itself from its competitorsand is the reason why customers buy from a certain firm and not from another."

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Customers

Customer Segments: The target audience for a business' productsand services.

Channels: The means by which a company delivers products and services to customers. This includes the company's marketing and distribution strategy.

Customer Relationship: The links a company establishes betweenitself and its different customer segments.

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• Key Activities: The activities necessary to execute a company'sbusiness model.

• Key Resources: The resources that are necessary to create valuefor the customer.

• Partner Network: The business alliances which complement otheraspects of the business model.

Infrastructure

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Finances

• Cost Structure: The monetary consequences of the meansemployed in the business model.

• Revenue Streams: The way a company makes money through a variety of revenue flows

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Business Model Canvas

Time for:

QuestionsDiscussionCases

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Links

Web based tool for creating your first Business Model Canvashttps://canvanizer.com/new/business-model-canvas

Business Model Canvas Explained – a Youtube introhttps://www.youtube.com/watch?v=QoAOzMTLP5s

Value Proposition Design – The new book from Alex Osterwalderhttp://www.businessmodelgeneration.com/http://steveblank.com/2014/10/24/17577/

Lean Canvas – a method based on the Original Canvashttp://practicetrumpstheory.com/why-lean-canvas/

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Links to tools

The Canvas – PDFhttp://bit.ly/bmc_canvas_141028

Questions to be Answered – QTA – about your Business Modellhttp://bit.ly/BMC_QTA_141028

This presentationhttp://bit.ly/eclub2410_BMC_141027

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Links to Blogposts

The Digital Entrepreneurhttp://wifl.se/the-digital-entrepreneur/

Knowledge as a Service – KaaS http://wifl.se/kaas-a-new-way-of-sharing-knowledge-and-experiences/http://wifl.se/kaas-will-it-make-knowledge-providers-unemployed/

900.000 new jobs are waitinghttp://wifl.se/900-000-new-jobs-are-waiting/

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www.smebox.com www.smeacademy.eu

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Kenneth OE SundinCellphone +46 70 578 52 52E-mail [email protected] kenneth_oe_sundin

Bassel MatarCellphone +46 73 707 27 46E-mail [email protected]