'Business Model Canvas 101' @ NEST 2014 by NUS Entrepreneurship Society

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Business ModelCanvas 101

11 Dec 2014 @ NEST by NUS Entrepreneurship SocietyShamir Rahim, Founder & CEO

Business Model Canvas 101, @ NEST 2014

Time Agenda Max Outcome

1600 Intro + Primer 5m Why are we here?

Startup vs Small Business 15m Debate

1620 What is a Business Model? 5m Intro

Famous case-studies in history 15m Discussion

1640 The Business Model Canvas 5m Video intro

The case for a good BMC 10m Legit?

1700 Build-your-own BMC! 30m Hands-on

Show & Tell 15m Group sharing

1745 Conclusion 15m The end that was in mind

Shamir Rahim is a technopreneur with a passion for internet and biomedical technologies. He is the Founder & CEO of Sypher Labs, home of VersaFleet™: IoT-integrated SaaS for fleet owners.

sg.linkedin.com/in/shamir

Discendo discimus

• BSc (Hons) Biomedical Science, NUS• Minor in Technopreneurship, University ofPennsylvania, The Wharton School & NUS• NOC Alumni (NUS Overseas College)• USP Scholar (University Scholars Program)• PMI-ACP® (Agile Certified Practitioner)

Exp

eri

ence

Edu

cati

on

• Founder & CEO, Sypher Labs• Product Manager, INEX Innovations Exchange• Biz. Dev. Manager, The Biofactory• Marketing Executive, Medtronic• Sales Executive, sanofi-aventis

Expectation

Reality

Why are we here? (besides ‘42’)

Poll!

Startup vs Small Business (SME/SMB) ??

Poll!

Startup vs Small Business (SME/SMB)

Startup Small Business (SME/SMB)‘GrabTaxi’ ‘Prime Taxi’

Hockey-stick growth Predictable growth

Debt- and/or venture-backed Profitable from Day 1

Always searching and/or pivoting Well defined

Scalable business model Established businesses

‘Founders’ ‘Towkays’

? ?

? ?

? ?

Startup vs Small Business (SME/SMB)

“A start-up is an organisation

formed to search for a

repeatable and

scalable

business model.”

- Steve Blank

Business Model Canvas 101, @ NEST 2014

Time Agenda Max Outcome

1600 Intro + Primer 5m Why are we here?

Startup vs Small Business 15m Debate

1620 What is a Business Model? 5m Intro

Famous case-studies in history 15m Discussion

1640 The Business Model Canvas 5m Video intro

The case for a good BMC 10m Legit?

1700 Build-your-own BMC! 30m Hands-on

Show & Tell 15m Group sharing

1745 Conclusion 15m The end that was in mind

What is a Business Model?

What is a Business Model?

Poll!

What is a Business Model?

Short answer: How to make money

Famous case-studies in ‘history’

Famous case-studies in ‘history’

Monthly subscription to

ALL songs

Pay per song , listen forever

Famous case-studies in ‘history’

Direct-to-consumer, online-only service

Classic ‘cable TV’(recently pivoting…)

Famous case-studies in ‘history’

Enterprise software:Sell licenses + Distribute

IP via resellers

Software-as-a-Service (SaaS):Lease ‘seat subscriptions’,

One to Many

Famous case-studies in ‘history’

Social entertainment platform

Traditionalgame publishing

by

Business Model Canvas 101, @ NEST 2014

Time Agenda Max Outcome

1600 Intro + Primer 5m Why are we here?

Startup vs Small Business 15m Debate

1620 What is a Business Model? 5m Intro

Famous case-studies in history 15m Discussion

1640 The Business Model Canvas 5m Video intro

The case for a good BMC 10m Legit?

1700 Build-your-own BMC! 30m Hands-on

Show & Tell 15m Group sharing

1745 Conclusion 15m The end that was in mind

The Business Model Canvas

http://youtu.be/QoAOzMTLP5s

Business Model Canvas Explained

The Business Model CanvasCustomer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships

Key Resources Channels

Cost Structure Revenue Streams

The Business Model CanvasCustomer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships

Key Resources Channels

Cost Structure Revenue Streams

For whom are we creating value?

Who are our most important customers?

• Mass Market• Niche Market• Segmented• Diversified• Multi-sided

Platform

What type of relationship does each of our Customer Segments expect us to establish and maintain with them?

What value do we deliver to the customer?

Which one of our customer’s problems are we helping to solve?

What bundles of products and services are we offering to each Customer Segment?

Which customer needs are we satisfying?

Through which Channels do our Customer Segments want to be reached?

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

Who are our Key Partners?

Who are our key suppliers?

Which Key Resources are we acquiring from partners?

Which Key Activities do partners perform? What Key Resources

do our Value Propositions require?

Our Distribution Channels?

What are the most important costs inherent in our business model?

Which Key Resources are most expensive?Which Key Activities are most expensive?

For what value are our customers really willing to pay?

How would they prefer to pay?How much does each Revenue Stream contribute to overall revenues?

The case for a good BMC

a Business

ModelCanvas

The case for a good BMC:

http://www.fritscher.ch/phd/valve/#/1998_Game_Development

Business Model Evolution

The case for a good BMC

Business Model Canvas 101, @ NEST 2014

Time Agenda Max Outcome

1600 Intro + Primer 5m Why are we here?

Startup vs Small Business 15m Debate

1620 What is a Business Model? 5m Intro

Famous case-studies in history 15m Discussion

1640 The Business Model Canvas 5m Video intro

The case for a good BMC 10m Legit?

1700 Build-your-own BMC! 30m Hands-on

Show & Tell 15m Group sharing

1745 Conclusion 15m The end that was in mind

Build your own BMC! [in 30mins]

Build your own BMC! [in 30mins]

Online shopping

Car transportation

Accomodation

by

Customer SegmentsCustomer RelationshipsValue PropositionsKey ActivitiesKey Partnerships

Key Resources Channels

Cost Structure Revenue Streams

For whom are we creating value?

Who are our most important customers?

• Mass Market• Niche Market• Segmented• Diversified• Multi-sided

Platform

What type of relationship does each of our Customer Segments expect us to establish and maintain with them?

What value do we deliver to the customer?

Which one of our customer’s problems are we helping to solve?

What bundles of products and services are we offering to each Customer Segment?

Which customer needs are we satisfying?

Through which Channels do our Customer Segments want to be reached?

What Key Activities do our Value Propositions require?Our Distribution Channels?Customer Relationships?Revenue streams?

Who are our Key Partners?

Who are our key suppliers?

Which Key Resources are we acquiring from partners?

Which Key Activities do partners perform? What Key Resources

do our Value Propositions require?

Our Distribution Channels?

What are the most important costs inherent in our business model?

Which Key Resources are most expensive?Which Key Activities are most expensive?

For what value are our customers really willing to pay?How would they prefer to pay?

How much does each Revenue Stream contribute to overall revenues?

Build your own BMC!

Business Model Canvas 101, @ NEST 2014

Time Agenda Max Outcome

1600 Intro + Primer 5m Why are we here?

Startup vs Small Business 15m Debate

1620 What is a Business Model? 5m Intro

Famous case-studies in history 15m Discussion

1640 The Business Model Canvas 5m Video intro

The case for a good BMC 10m Legit?

1700 Build-your-own BMC! 30m Hands-on

Show & Tell 15m Group sharing

1745 Conclusion 15m The end that was in mind

Conclusion

Conclusion: Yes, you should! To do..?

http://www.paulgraham.com/ambitious.html

Frighteningly Ambitious Startup Ideas

1.A new search engine

2.Replace email

3.Replace universities

4.Kill Hollywood

5.A new ‘Apple’

6.Bring back Moore’s Law

7.Ongoing diagnosisPaul Graham, PyCon 2012

Shamir Rahim, CEO & Founder

Thank you!

“We keep trucking… epic”

TM

shamir[at]sypherlabs.como: +65 3152 1249