Business Management Study- Below the Line Promotion- Merchandising Strategies

1

Merchandising Attempt to influence consumer at the POINT OF SALE p/g 565 (PH)

2

1. Display material- A good display may attract attention- encourage right frame of mind

3

2. The layout of products at point of sale.- Stores layout designed carefully- Eg: 1Route2Related product next to each other

4

3. Stocks- Shelf space allocated according to amount of product expected to sell. Make sure full.

5

4. Appropriate lighting, creation and ‘smells’.Encourage browsing