Business Leaders’ Briefing 18 April 2012 Imagery area: 23.6cm wide x 9cm high Sub Title – Arial Bold (24pt)
Business Leaders’ Briefing
18 April 2012
Imagery area:
23.6cm wide x 9cm high
Sub Title – Arial Bold (24pt)
Jamie Martin
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Chair, NewcastleGateshead Initiative
Raoul Lemmerling
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General Manager, Newcastle Gateshead Marriott Hotel MetroCentre
Jane Robinson
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Chief Executive, Gateshead Council
Jeremy Middleton
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North East LEP Board Member
Andrew Lewis
Director of Policy, Strategy & Communication, Newcastle City Council
Sarah Stewart
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Chief Executive, NewcastleGateshead Initiative
New partners
Business Winning & Inward Investment Marketing
“... NewcastleGateshead Initiative to lead on the
activity of attracting new businesses – building on
their successful track record in marketing and
promoting NewcastleGateshead for over 10 years”
Need for Business Winning System
• Closure of One North East
• UKTI has no regional targets
• PA Consulting not developing regional propositions
• LEP resources are limited
• Other major cities have resources and clear propositions
• Regional unitary authorities have clear interface
• NewcastleGateshead offer is poorly understood
A Business Winning System
• Define & articulate offer for
inward investors
• Identify and proactively
target specific sectors/firms
• Effectively manage major
enquiries
• Develop long term
relationships with investors
Targeting specific sectors/companies
• Marine & offshore
• Other low carbon sectors
• Health sciences
• Tourism & leisure
• Retail
• Cultural & creative
• Education
• Business & professional services
• Development & construction
Role of the Business Winning Team
• Small team led by Inward
Investment Director
• Working in partnership with
NewcastleGateshead Initiative
• Central hub for coordinating
inward investment activity
• “Front door” for enquiries
• Build collaborative partnerships
Current activities
• Appointment of Director and Team
• Research and information gathering
• Developing website
• Partnerships with key influencers
• Identifying additional funding sources
Working in partnership
• UKTI
• PA Consulting
• North Eastern LEP
• BIS Local
• Universities & colleges
• NHS Trust
• Newcastle Science City
• Northern Design Centre
• NE1
• NAREC/CELS
• NECC/CBI/FSB/EEF
• Business Parks
• Developers
• Professional services firms
Strengthening the inward investment offer
• Act as advocates
• Access to contacts
• Sector based expertise
• Support bid teams
• Business partners
• Landlords
• Supply chains