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Business is from Mars, Education is from Venus

Jan 13, 2015

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Sometimes the culture of business leaders and academy leaders can seem as far apart as interplanetary species. This session is for both business partners and
academy leaders and will help to bridge the cultural gap with the goal of creating meaningful interaction. Come learn how to navigate through business jargon and
“edu-speak” to find common ground and mutual goals.
Presenters: Sonja Brouwers, Ann Fields, and Daryl Walker, Miami-Dade County Public Schools
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Transcript
Page 1: Business is from Mars, Education is from Venus
Page 2: Business is from Mars, Education is from Venus

Ann Fields, Miami-Dade County Public SchoolsDayl Walker, Connecticut Business & Industry Association

Sonja Brouwers, Clark High School AOF Advisory Board

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The Languages of Business and Education Partners Can Be As Far Apart as the Planets

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Identify the problemSchool and Business Cultures have fundamental differencesFrom acronyms, to conflicting calendars to the differences between business writing and educational jargon, business and education are worlds apartBusiness partners collaborate; teachers rely on themselves – team approach vs. silo mind-set

“Collaborative behavior isn’t routine in the school environment.”David Moore, Senior Vice President, National

Academy Foundation

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Why is this a problem? Just like personal relationship building, communication is key to achieving goals.

Business Partner Frustration ? Academy Directors not following through with work-based learning leads – nationally and locally

Academy Director Frustration ? School Site Coordinators not following through with Academy Director procedures

School Site Coordinators – Why can’t they understand that we are testing and we are not in our classrooms?

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Intergalactic Disharmony: Communication Disconnect Between

Education and Business

•School Hours vs. Business Hours•School Year vs. Calendar Year•Business CEO’s Choose Staff; School CEO’s Assigned Staff•Advance Planning Time vs. Bureaucracy/Red Tape o Extended Classroom Experiences o Student Attendance at special events o Administrative/district/school board approvals

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Best Laid Plans of Business and Education

Internship Providers Orientation snarled by a little traffic . . .

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From the Other Perspective

Dr. Lupe Ferran Diaz, DirectorMiami-Dade County Public Schools

Sandra Edwards, President SageMark Sales and Marketing

Chair, AOHT BoardSoley C. Gonzalez, Community Relations

S FL Educational Federal Credit UnionVice-Chair, AOF Board

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Why Do We Need to Address This Problem?

I’m Very Busy and This Will Require A Lot of Work, So….

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Business: What’s In It For Me?

A Big Return on Investment!

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Business ROI•Added Value to Your Brand and Perception in the

Community•Benefit to Your Employees•Creation of a More Highly Skilled Workforce

Pipeline for Possible Future Employees

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Educators: What’s In It For Me?

A Super Hero!

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Educators Receive Meaningful Assistance• Support for Your Program from Influential

Business Leaders• You Provide the Academic Rigor to Students;

Business Supplies the Relevance• Unique Opportunities to Enhance Your Program• Expert Advice and Services• Opportunities for Funding• The Power of Networking• Internships!

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It’s All About the Students

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Communication is Important to Bring the Business-Education Relationship Into Balance

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Communication• One person responsible for school and one for

business Email, cell phone, office phone Find a champion if you can

• CC all involved people (volunteers, teachers, principal, office)

• Changes – let people know immediately• Timeliness – check emails 2x day

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Initial Email• Who: Students - #, grade, type Adults – teachers, volunteers, others• What: lecture? Hands-on demo? Tech needs• When: Date, time, contingency plan• Where: where to park, sign in, meet, room #• Why: Goals for school/goals for business

• CC: principal, AA, teachers,

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Respect Each Other• LISTEN• Business people

Volunteers Return to offices with emails/calls/work waiting Business needs are a priority

• Teachers and schools Fewer resources Older technology Little control over schedule Teach the children who walk through their doors

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Honor CommitmentsBusiness volunteers• Show up if you say you will• Call immediately if you have to cancelSchools• Be sure the students are there

Tutoring/mentoring Class activities

• Understand that business needs take precedence

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Feeling Welcome• Business people may be nervous

Parking, entrance, room #, where to meet• Students greet visitors

Handshake, eye contact, say name clearly Smile, tell them why they love school

• Name tags Helps students address the visitors by name Helps business people address students by name

and remember them• Principal

Stop by to say, “Thank you”

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Gratitude

• Charm School Lesson #1: Say, “Thank you”• Charm School Lesson #2: Write thank you

notes Teachers vs. students Handwritten vs. electronic Proof for grammar and punctuation!!

• Make them feel good about the time and effort they spent. Photos PR

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Say, “Thank you”

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Start Small• Work out the kinks under the radar screen• Find the champions• Make people feel good – students, teachers,

business people• Use the students• Do evaluations

Facilitates continuous improvement Use data to give companies feedback

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Start Small: Career Posters

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Start Small: Career Poster to Tutoring

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Start Small: Tutoring

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Start Small: Tutoring to Lunch with Young Engineers Program

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Start Small: Lunch with the Presidents

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Interns and Business Sponsors – Photo sent to all companies, school system, etc.

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Any Questions??