Business Intelligence: Do More

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Business Intelligence: Do More

Jacqui Stievenart & Warren Tracey

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Drowning in Information?

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Whatever You’re Trying to Do, Analytics is the Answer

Brand Performance Analysis

Brand LoyaltyIncreaseSales

Speed to Market

OptimizeInventory

Mobile Analytics – Speed of Information

Net MarginAnalysis

Improve Performance

Sales Marketing Product InnovationFinance

Trade Promotion Effectiveness

Budgeting, Planning & Consolidation

Sales & Operations PlanningMarketing Mix Analysis

Customer Sentiment Analysis

Supply Chain Performance Management

Customer Profitability Analysis

OperationalVisibility

Sales Analytics Product Portfolio Management

On-Shelf Availability Analysis

Supply Chain

CRM – Embedded Analytics

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TODAY’S PRINCIPAL BUSINESS METRICS

ARE OVER A CENTURY OLD• Financial statements• Balance sheets• Net income

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TRADITIONAL FINANCIAL METRICSARE BACKWARD-LOOKING

MostEstablishedKPIs too

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WHEN WE REALLY NEEDTO BE LOOKING FORWARD

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Progressive Expertise

View Reports Strategic Analysis

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Descriptive:What happened?

Diagnostic:Why did it happen?

Predictive:What will happen?

Prescriptive:How can we make it happen?

ANALYTIC MATURITY

Hindsight Insight Foresight

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NEW INFORMATION SIGNALS

:-)Brand Sentiment

Higher NPS

360O Customer ViewLoyal Customers

Product RecommendationMore Sales

Propensity to ChurnGreater Retention

Real-time Demand/Supply ForecastMore Efficient

Predictive MaintenanceLess Downtime

Fraud DetectionLower Risk

Network OptimizationLower Cost

Insider ThreatsGreater Security

Risk Mitigation, Real-timeRetain Market Value

Asset TrackingIncrease Productivity

Personalized CareLoyal Customers

What signals are you missing?

“

”

70% of respondents can envisage a “killer application” for big data that would be “very useful” or “spectacular” for their business.

The majority chose not to disclose what that application would be because it would provide a competitive advantage.

AIIM survey of 345 Information Professionals 2012

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Spend time on data qualityEdward James Snowden

Edward Joseph Snowden

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Mobile Analytics

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Coinstar

• Inventory Optimization• Real time Offers• Servicing

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• Keeping citizens informed• Keeping city

aligned• Adapting to real-

time feedback

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• NBA.com/stats

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• Geospatial Mapping

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Demo

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Instantly predict market trends and customer needs

Predict how market price volatility will impact your production plans

See changes in demand or supply across your entire Supply Chain immediately

Monitor and analyze all deviations and quality issues in your production process

Provide exactly the right offers and service levels to every customer

Have a continuously-updated window onto future sales, showing changes in real time

Understand what your customers and potential customers are saying about you, right now

Predict cash flows to manage collections, risk and short-term borrowing in real time

THE POSSIBILITIES ARE ENDLESS…

Design Thinking

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It’s All About Evolution: Do More

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“It's not the strongest that survive, nor the most intelligent, but the ones most responsive to change.”

Charles Darwin

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Thank you!Questions ?

Jacqui Stievenart and Warren [email protected]@adaptit.co.za