BUSINESS INTELLIGENCEamounts of data. The Fox School of Business Certificate in Business Intelligence will pre - pare you to leverage organizational data, transforming it into actionable

EXECUTIVE EDUCATION

ibit Institute for Business and Information Technology

BUSINESS INTELLIGENCE APPLYING DATA ANALYTICS TO UNLOCK BUSINESS POTENTIAL

SOCIAL MEDIA MANAGING YOUR ONLINE PRESENCE

Real-time point of sale data, social media data, transactional data, customer demo-graphics, web site traffic. The list keeps growing. Digital technology generates vast amounts of data. The Fox School of Business Certificate in Business Intelligence will pre-pare you to leverage organizational data, transforming it into actionable knowledge that facilitates better business decisions and exposes new opportunities. The integrat-ed, hands-on program will provide the skills needed to develop and deploy a business intelligence strategy and use relevant data analytics tools.

TOPICS

•Businessintelligencestrategy

•Predictivemodeling•Marketbasketanalysis•WebIntelligence•Multidimensionaldataanalysis

•Socialmediaanalytics

Dates

Module1:July11-12,2011Module2:July25-26,2011Module3:August8-9,2011

Program Fee$1950USDpermodule

Feeincludesmealsandallmaterials

“The wealth of information creates a poverty of attention” - Herbert Simon

David SchuffDirector, Business Intelligence Programs and ResearchPh.D. Arizona State University

An expert in information visualization and Web 2.0 and how these technologies change organizational decision-making.

He publishes in premier academic and practitioner journals and is an award winning instructor in the Fox School’s MBA and Executive Education programs.

Sunil WattalDirector, Business Intelligence Programs and ResearchPh.D. Carnegie Mellon University

Focuses on social media in organizations, politics, and on measuring business value. He is applying advanced new models and

integrating multiple data sources to quantify social media and crowd-funded marketplaces.

KEY TAKEAWAYS• Apply predictive modeling, text mining,

segmentation, and web intelligence • Case studies of strategic uses of data• Hands-on projects with Google

Analytics, SAS Enterprise Miner, and Excel

CONTENT OVERVIEWThe first module is on the fundamentals of Business Intelligence, its role in the organi-zation, and how to analyze data and pres-ent results. The second module explores how to leverage web and social media data to tune web presence and understand site visitors. The third module introduces advanced analytics topics such as market basket analysis and predictive modeling to discover non-intuitive trends in data and anticipate business opportunity.

WHO SHOULD ATTEND Functional executives and managers inter-ested in leveraging organizational data, including individuals in marketing, logis-tics/operations, finance, human resources, and information systems. The program is designed for those new to the discipline of Business Intelligence, and no previous experience is required.

MODULES 1. Using Data Strategically2. Understanding Web Analytics3. Advanced Decision Making Using Data

Analytics

Each module is two full days and limited to 25 participants.

BUSINESS INTELLIGENCE: APPLYING DATA ANALYTICS TO UNLOCK BUSINESS POTENTIAL

PROGRAM DIRECTORS

KEY TAKEAWAYS• Demystify essential social media tools

and techniques• Hands-on projects with Google

Analytics, WordPress, Twitter, Facebook Pages

• Lead your organization to social media success and partnerships

CONTENT OVERVIEWThe first module introduces the key prod-uct areas and social networking platforms essential to organizational social media strategy. Participants also practice devel-oping compelling content. The second module summarizes key online metrics and how to leverage web and social me-dia data to understand and improve your online presence. The third module covers how to build a consistent online identity and engaging online communities for business value.

WHO SHOULD ATTEND The program is appropriate for any func-tional executive or individual involved in developing or implementing organiza-tional social media strategy. The program is designed for those with a strong inter-est in social media, regardless of previous experience.

MODULES 1. Mapping the Social Media Landscape2. Understanding Web Analytics3. Enterprise Social Media

Each module is two full days and limited to 25 participants.

Dates

Module1:June6-7,2011Module2:June20-21,2011Module3:June27-28,2011

Program Fee$1950USDpermodule

Feeincludesmealsandallmaterials

Is your organization struggling to traverse the social media landscape? Are you look-ing for new opportunities to engage with employees, suppliers, prospects, customers? What are the keys to successful innovation in the Web 2.0 world? The proliferation of web and social technology is rapidly transforming business operations and strategy. Help your company reap the benefits of emerging social technologies. The Fox School of Business Certificate in Social Media will provide you with a powerful toolbox of ideas and skills to successfully manage social media initiatives in your organization.

TOPICS

•Socialmediaessentials•Measuringsocialmediasuccess

•Webanalyticsandon-linemetrics

•Buildinganonlineidentity

•Engagement:fosteringcommunity

Steven L. JohnsonDirector, Social Media Programs and ResearchPhD. University of Maryland

Focuses on the organizational practices and network structures that lead to sustainable online com-munities. Applying concepts from the fastest-growing companies, he developed a popular social media course at Fox where students participate in a semester-long Innovation Quest.

SOCIAL MEDIA: MANAGING YOUR ONLINE PRESENCE

PROGRAM DIRECTOR

FACILITIESAlter Hall, Fox School of Business, on the main campus of Temple University in Philadelphia provides a state-of-the-art facility for instruction, networking, and amenities. The IBIT EXEC ED program is offered in a new high-tech flexible meeting space that features multi-user wireless projectors, innovative lighting, glass white boards and movable seating and furniture.

ADMISSIONVisit the site below for complete admis-sion requirements and to apply online. Applications are requested at least four weeks before the program start date. Since qualified candidates are admit-ted on a rolling, space-available basis, and each module is limited to 25 partici-pants, early application is encouraged to ensure you receive a seat. The site below provides further information on regis-tration, module content, and instructors.

ADMISSION REQUIREMENTSAdmission is selective and based on pro-fessional achievement and organization-al responsibility. No formal educational requirements apply.

FEESThe program fee covers tuition, case materials, and meals. IBIT members re-ceive complimentary seats and discount-ed fees. Discounts are also available for Temple alumni and recent alums of the Fox MIS department.

For more information and toreserve your seat today

ibit.temple.edu/ExecEd

215.204.5642

IBIT EXECUTIVE EDUCATIONIBIT EXEC ED programs focus on solving business problems and pro-vide individuals and sponsoring organizations with the specific skills needed to create tangible business value and opportunity. Each sub-ject area is managed by a director who leverages the IBIT network to identify the best instructors and guest speakers. IBIT EXEC ED pro-grams are offered in small highly interactive modules limited to 25 participants. Each participant receives a certificate of completion.

ABOUT IBITThe Fox School’s Institute for Business and Information Technology

(IBIT) provides the cutting-edge knowledge and connections to sustain excellence in today’s digital world. IBIT integrates industry perspectives with globally recognized academic research to create forums and programs for generating and sharing best practices. IBIT is affiliated with the Fox School’s Department of Management Information Systems (MIS) which was ranked number 1 in the world in 2010 for research. IBIT faculty are lead-ing practice in topics such as social media, business intelligence, design, open innovation, and large data sets.