Business Intelligence Accurate Information, Accurate Decisions June 2012 Presented by: Scott Lea Government Services Infogroup Government Division.

Business IntelligenceAccurate Information, Accurate Decisions

Business IntelligenceAccurate Information, Accurate Decisions

June 2012

Presented by:

Scott LeaGovernment Services

Infogroup Government Division

AgendaAgenda

June 2012

Who is Infogroup?

Importance of Accurate Data

Using Data to Support Decisions

Questions

Who is Infogroup?Who is Infogroup?

Community planning & modeling

Track and monitor industries and individual businesses

Target areas for development

Build emergency relief plans for preparedness, notification and recovery

Transportation modeling

Demographic studies

And much more…

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Infogroup is the premier provider of geo-coded business and residential data and services in the public sector. Data uses include:

Who is Infogroup?Who is Infogroup?

Service 85% of Fortune 100 Companies

Power top 5 Search Engines

Provide Points of Interest data to 90% of in-vehicle navigation systems in North America

Deploy 30 billion emails annually on behalf of clients

Business Intelligence Tools -- ReferenceUSAGov

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We engage and connect with millions of consumers, businesses and government offices on a daily basis

DataData

The highest quality and most relevant business and residential data tailored to all levels of government including DOT, Revenue, Emergency Planning, Economic Development, COG’s & MPO’s.

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Key Residential & Business Data Elements

220 million consumers - 17 million businesses

Seamless integration with relevant 3rd party data sources

Detailed business data including key contacts, geo codes, employee size, SIC/NAICS codes, sales volume and more

Geo-coded address point data

Historical business data sets

Residential data includes names, address, phone, home value, income, presence of children, age, and more

Standardization of Elements & Duplicate

Removal

Final Quality Check

Address Standardization & Hygiene

CompilationPhone

Verification

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Business Compilation FlowBusiness Compilation FlowEnhanced Content

3-4 weeks 4-6 weeks

3-4 weeks

•500-seat Call Center

•26 Million Calls Per Year

•Specialized Calling Groups for Large Business, New Business and Specialty Files

•Name

•SIC

•Franchise/Brand

•QA staff monitor compilation & phone calls daily

•Compilation staff bonuses based on 99% accuracy

•Average tenure is 8 years

•National Change of Address (NCOALink®)

•Delivery Point Validation (DPVTM)

•Locatable Address Conversion (LACSLinkTM)

•Delivery Sequence File (DSF2TM)

•ACE Software

•4,000 Telephone Directories

•Government Sources

•Public Company Filings

•Web Research

•Utility Information

•NCOA

•Tourism Directories

•Partner Feedback

•POI Compilation

•Express Update

•Geo-Codes•Hours of Operation

•Credit Cards Accepted

•Toll Free•URLs

Models updated  •Sales Volume•Business Credit Scores

•Employee Size•# of PCs•Business Spend Estimates

•Square Footage

715% of database is

touched every month

How the Data ChangesHow the Data Changes

Average of 2,200,000+ telephone verification

calls per month!

Average 150,000 new businesses

added in a typical month

Average 130,000 businesses deleted in a typical month

Average 1.8 Million data changes in a

typical month

Business Database Updates

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Using Data to Support DecisionsUsing Data to Support Decisions

• Where are you getting data?

• What quality assurance is in place?

• What impact will this have on the outcome/projections?

Data to Support Decisions and ForecastsData to Support Decisions and Forecasts

• Large Business Compilation• Annual reports, 10K, Press Releases, Trade Publications, Company

Websites• Corporate Linkage• Multiple Executives

• Telephone Research• Primary Business Activity (SIC Code/NAICS)• Owner or Manager at the location, Titles, Email• Number of Employees• Toll-Free Number• Websites• Sales Volume

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ServicesServices

Enabling extraordinary customer interaction and delivering meaningful and actionable results

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• Data management, processing and custom integration

• Multichannel notification solutions

Direct Mail, Email, Mobile & Social

Retention and Acquisition

• GIS mapping projects

• Modeling, analytics and business intelligence

• File management & data updates

Servicing customers of all types and sizesServicing customers of all types and sizes

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Infogroup provides a full range of geo-coded data with SIC/NAICS

codes for easy planning

Emergency Planning

Infogroup has a master address file covering the US with parcel

and street level geo-codes

Infogroup enables governments to track not only businesses in the state but also those

companies with ties to your state across the entire US

Infogroup delivers data on specific businesses and allows you to search

entire industries at once

Infogroup provides timely, accurate and geo-coded data

Address Point Data

Transportation Modeling

RevenueCompliance & Due Diligence

ReferenceUSAGovReferenceUSAGovAccess via C2ER

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QuestionsQuestions

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