Business intelligence

• 1. *Ahmed ZeinE-Business [email protected]

2. * 3. A broad category of applications andtechnologies for gathering, storing,analyzing, sharing and providing access todata to help enterprise users make betterbusiness decisions. Gartner * 4. CRM Reports Data warehouse ERPOLAPData ETL Data Mart D DataDashboardsbaseMiningKPIsFilesExternalGraphs * 5. * tools (Extract, Transform, Load) are used to pull data from sourcedatabase, transform the data so that it is compatible with the datawarehouse and then load it into data warehouse.* is a "Subject-Oriented, Integrated, Time-Variant,Nonvolatile collection of data in support of decision making".* is a repository of data gathered from operational data andother sources that is designed to serve a particular community of knowledgeworkers.* provides summary data and generates rich calculations. For example,OLAP answers questions like "How do sales of mutual funds in North Americafor this quarter compare with sales a year ago?* discovers hidden patterns in data. Data mining operatesat a detail level instead of a summary level. Data mining answersquestions like "Who is likely to buy a mutual fund in the next sixmonths Oracle* 6. Oracle * 7. Oracle * 8. * 583 Terrabytes of sales/inventory data* Built on parallel 1000 processor system* Refreshes data on sales hourly , adding a billion rows of data daily. Techweb.com * 9. * When customer pays they capture:* whats selling* what day of the week/ time* What price* Other products in basket* Combinations like age preferences, ethnic background and demographic to get affinity sales* 10. *Data analysis showed on Friday afternoons, Young American males who bought *Also bought *Beer was moved near diapers to increase sales of both! Techweb.com* 11. *By analyzing what sells together,*Wal-Mart found relationship betweenand*They are positioned together now Techweb.com* 12. *