Business Business Information Tech Information Tech Agriculture Agriculture Economics Economics Health Science Health Science Marketing Marketing
Dec 27, 2015
BusinessBusiness
Information TechInformation Tech
AgricultureAgricultureEconomicsEconomics
Health ScienceHealth Science
MarketingMarketing
Types of business ownership: IndividualIndividual - Owned by one person
PartnershipPartnership - Owned by two or more persons
CorporationCorporation - A large company or group of companies
CooperativeCooperative - Corporation owned and run by its members
The Big 5The Big 511 Wants and NeedsWants and Needs
22 Limited ResourcesLimited Resources
33 Costs and BenefitsCosts and Benefits
44 Making ChoicesMaking Choices
55 ConsequencesConsequencesof Choicesof Choices
You could be a:You could be a:CoderCoder
Health Care SpecialistHealth Care Specialist
EthicistEthicist
TranscriptionistTranscriptionist
Health Care EducatorHealth Care Educatoror Administratoror Administrator
Long definition:
“The process of developingdeveloping, promotingpromoting, and distributingdistributing products in order to satisfy
customers’ needs and wants.”
DevelopPromoteDistribute
ProductProductss
Short definition:Short definition: The promotion of goods, services, and ideas.
Goods
Ideas
Services
Cars, food, house, clothes, etc.
Internet, training,computers, printed materials, etc.
Hospitals, TV repair, auto mechanic , carpet cleaning, child care, etc.
What do we learn in Marketing?
The Four P’sThe Four P’sofof MarketingMarketing
1. Product2. Place3. Price4. Promotion
E-CommerceE-Commerce
Financial ServicesFinancial ServicesSales ManagementSales Management
Sports Marketing Sports Marketing
Travel/TourismTravel/TourismMarketingMarketing
International MarketingInternational Marketing
Real Estate
AdvertisinAdvertisingg
MarketingMarketingResearchResearch
EntrepreneurEntrepreneur