Business Growth Blueprint (Pt 2)

Session 2

Business Growth Blueprint

Session 2 Agenda

● Session 1 Review● Retention● Shareability● Customer Journey● Growth Opportunities● Homeplay

Session 1

● Your Values● Ideal Customer● Discovery● Exploration● Conversion● Experience● Revenue● Did a quick website review

RetentionKeep people coming backOffers and remindersUpdatesRelationship building no sales

Shareability

How can you make your own product shareable?

CompetitionsToolsDiscountsFree delivery for sharesMake something very easy

The journey

1 - Personal values

Janet

She Values:

● Meeting new people● Bringing people together● Wholesome food and wine● Fun and laughter● She’s a Romantic● Down to earth and relatable

Owns a small restaurant that provides meals for special occasions

Jason

His Values:

● Enjoys making money● Buys the latest fashions● Loves sports cars● He enjoys being in control● He’s single● Does everything himself● Fitness Junkie

Owns a small restaurant that provides meals for special occasions

2 - Ideal customers

Madonna

Age 25-35

● Single● Enjoys the best money can buy● Fashion Concious● Confident● Gym junkie

She like to shop at every opportunity and often makes spur of the moment decisions

Malcolm

Age 40 - 50

● Family man● Enjoys good value for money● Respects others● Enjoys a good laugh● Likes things to go smoothly● He’s health conscious

He generally does research before making a decision

Creating Ideas

How can you add shareability?

Write down ideas

It does not matter how small they are, in fact the smaller the better

Small business, Small budgets, Speed, Ingenuity

The quicker your idea can be implemented the better for growth.

I.C.E.

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http://blog.statuspage.io/we-owe-25-of-our-growth-to-one-line-of-code

“Some of the customers that have come to us this way are huge accounts like

Cisco, Adobe, Contactually, BlazeMeter, Barracuda Networks, Take-Two Interactive, and Chartio”

Next week...