A ROTARIAN’S METHOD TO MARKETING AND BUILDING BUSINESS Business From Service
Business from Service
May 19, 2015
A Rotarian's Method to Marketing and Building Business
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
A ROTARIAN’S METHOD TO
MARKETING AND BUILDING BUSINESS
Business From Service
WHO WE ARE
INFORMATION SHIFT
4 WAY TEST FOR MARKETING & BUSINESS
TESTING GOALS
HOW IT IMPACTS COLUMBIA BUSINESSES
Business From Service
C o n n e c t i n g Pe o p l e
+
I n f o r m a t i o n S h i f t
Shifting Effects
Once successful businesses are having trouble staying in business
Consumers are less loyal than everSeems like everyone wants something for
nothingPeople expect everything right now
What’s perpetuating this shift?
Marketing and business practices that don’t meet the 4 Way Test
1We are becoming desensitized to mass media and seeking a way to avoid it
Can smell a lie and don’t like to be sold to
The internet says, “you don’t have to listen if you don’t want to”
2The internet and technology back up our ignoring instincts
Internet makes it easy to find your own information prior to contacting sales and less painful during the sales process
A new generation of consumers with different decision making values
32008 economic downturn changed decision making for those nearing or in retirement
New generation of decision makers are different
THEY WANT CONNECTIONTHEY WANT TO BE VALUED
Consumers Want More
EMBRACE THE SHIFT WITH
Test #1:
Is it the truth?
Test #1:
Is it the truth?If your sales pitch came out of this guys mouth would you believe it?
Test #2:Is it fair to all concerned?Don’t just present your side of the story, tell the whole story
Give viewers what they really need to make a decision
57% of the sales process has already taken place before the phone call
Test #3:Will it build goodwill and better friendships?
Transition from a sales funnel to hour glass
A cultural sales shift from hunting to farming
Test #3:Will it build goodwill and better friendships?
Transition from a sales funnel to hour glass
A cultural sales shift from hunting to farming
Test #4:Will it be beneficial
to all concerned?Yes, you’ll make a profit and the product you sell will improve the lives of those who use it
The internet is unforgiving
Test #4:Will it be beneficial
to all concerned?Yes, you’ll make a profit and the product you sell will improve the lives of those who use it
The internet is unforgiving
Failing Goal
Increase traffic to my website-
TEST
Is it the truth?
Is it fair to all concerned?
Will it build goodwill and better friendships?Is it beneficial to all concerned?
Average Goal
Share resources that attract young home buyers to my website
+
TEST
Is it the truth?
Is it fair to all concerned?
Will it build goodwill and better friendships?Is it beneficial to all concerned?
Winning 4 Way Goal
Share unbiased resources for young couples buying their first home so they will feel empowered, comfortable and supported throughout the home buying process.
+
TEST
Is it the truth?
Is it fair to all concerned?
Will it build goodwill and better friendships?Is it beneficial to all concerned?
G o o d N e w s f o r C o l u m b i a
Photo credit: danbrenner.wordpress.com
WHO WE ARE
INFORMATION SHIFT
4 WAY TEST FOR MARKETING & BUSINESS
TESTING GOALS
HOW IT IMPACTS COLUMBIA BUSINESSES
Business From Service
Related Documents
