Business Forum: Building the Healthcare Sector - McNabb

TO ENABLE AND EMPOWER EXCELLENCE IN PUBLIC HEALTH PRACTICE™

What’s your perspective?

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It is critical to success to understand your customer.

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A disappointed salesman of Coca Cola returned from his

Middle East assignment in Saudi Arabia.

A friend asked, "Why weren't you successful with the

Saudis?”

The salesman explained, "When I got posted in the

Middle East, I was very confident that I would make a

good sales pitch as Coca Cola was virtually unknown

there.

But, I had a problem, I didn't know to speak Arabic. So, I

planned to convey the message through three posters…

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“First poster - A man lying in the hot desert sand ... totally exhausted and fainting.

Second poster - man is drinking our Cola.

Third poster - Our man is now totally refreshed.

Then these posters were placed everywhere”

"That should have worked," said the friend.

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The salesman replied, “My problem was that I didn't know that Arabic was read from right to left"

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TO ENABLE AND EMPOWER EXCELLENCE IN PUBLIC HEALTH PRACTICE™6

TransparencyTrustTop Priorities

Transparency Trust Top Priorities


There is no dust in a darkened room.®


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Transparency



December, 2008


2010 – 12 Assessment of Public Health Programs, National Guard Health Affairs, Kingdom of Saudi Arabia

Balkhy, H., T.L. Miller, S. Muzaffar, J.B. Nuzzo, K. Kentenyants, A. El-Saed, and S.J.N. McNabb. Evaluation of Pre-employment Screening for Tuberculosis (TB) and Post-exposure Compliance with Therapy for Latent TB Infection Among Healthcare Workers, King Abdulaziz Medical City, Riyadh, Kingdom of Saudi Arabia, 2008 – 2010. Manuscript submitted for publication.

2009 – 12 Assessment of Public Health Programs, Ministry of Health, Kingdom of Saudi Arabia

Gleason, J.A., S.J.N. McNabb, N. Abduljadayel, M. Salama, and Z.A. Memish. Tuberculosis Trends in the Kingdom of Saudi Arabia, 2005 – 2009. Manuscript submitted for publication.

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May, 2010



King Abdullah bin Aziz Al Saud (King Abdullah) Fellowship Program

• King Abdullah endowed this program in 2011 with the goal of building public health human capacity in the Kingdom of Saudi Arabia (KSA).

• The first class of the King Abdullah Fellowship Program includes six Saudi students who will obtain their Masters in Public Health at the Rollins School of Public Health of Emory University.

• During their two years at Emory, the students will conduct their MPH thesis research in the KSA.

• http://www.sph.emory.edu/cms/departments_centers/gh/fellows.html


King Abdullah bin Aziz Al Saud (King Abdullah) Fellowship Program, Emory University, Rollins School of Public Health


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September, 2011


King Abdullah bin Aziz Al Saud (King Abdullah) Fellowship Program, Emory University, Rollins School of Public Health


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Acknowledging a VIP

Samar Al-Saggaf, M.D., M.S., Ph.D.

Director, Department of Medical and Health Science Programs

Royal Embassy of Saudi Arabia

Washington, D.C.






Source: http://www.sacred-destinations.com/saudi-arabia/mecca-haram-pictures/mecca-kaaba-during-annualwashing-before-hajj2-cc-toursaudiarabia.jpg


Source: http://newsimg.bbc.co.uk/media/images/44308000/jpg/_44308262_haj6.jpg

http://www.panasianbiz.com/wp-content/uploads/2009/01/hajj-2008-3.jpg


Memish Z.A., S.J.N. McNabb, F. Mahoney, F. Alrabiah, N. Marano, Q.A. Ahmed, J. Mahjour, R.A. Hajjeh, P. Formenty, F.H. Harmanci, H. El Bushra, T.M. Uyeki, M. Nunn, N. Isla, M. Barbeschi, and the Jeddah Hajj Consultancy Group. Establishment of Public Health Security in Saudi Arabia for the 2009 Hajj in Response to Pandemic Influenza A (H1N1). Lancet 2009:374;1786-91.

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2009 – 12 Assessment of Public Health Programs, Ministry of Health, Kingdom of Saudi Arabia

Khan, K., S.J.N. McNabb, Z.A. Memish, R. Eckhardt, W. Hu, D. Kossowsky, J. Sears, J. Arino, A. Johansson, M. Barbeschi, B. McCloskey, B. Henry, M. Cetron, and J. Brownstein. Infectious Disease Surveillance and Modelling Across Geographic Frontiers and Scientific Disciplines. Lancet Infect Dis 2012; 12: pp XX – XX. Manuscript in press.

Science of Mass Gatherings or Mass Gathering Medicine

http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(09)61927-9/fulltext


Where Do We Go From Here?



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2012 – Assessment of Public Health Programs, Ministry of Health, Kingdom of Saudi Arabia

• Tobacco control (raise tax on cigarettes)

• Diabetes prevention

• Combat obesity

• Promote “active lifestyle” of recreational physical exercise

• Injury prevention and control (enforce seat belt laws)



• Peace comes through social justice

• Social justice comes – in part – through achieving global best practices in public health