Business environment

Switzerland

Switzerland Demographics• Switzerland, officially the Swiss Confederation Confoederatio Helvetica CH),

• A federal parliamentary republic consisting of 26 cantons, with Bern as capital.

• The country is situated in Western and Central Europe. It is a landlocked country, surrounded by mountains, rivers.

• Area 41,285 km. Land 39,997 sq km. Water 1,280 sq km.

• Population 7,996,026 (July 2013) (0.85% Growth Rate).

• No Coast Line, Climate Temperate, Snowy Winters, Humid Summers.

• Natural Resources Hydropower Potential, Timber. Irrigated Land 550 Sq Km.

• Urban population: 74% of total population. Literacy Rate 99% of Total Population.

Switzerland Economy• Switzerland is a peaceful, prosperous, and modern market economy.

• Low unemployment, a highly skilled labor force, and a per capita GDP among the

highest in the world.

• Swiss Franc (63.62 Indian Rupee) GDP $369.4 Billion. GDP (Sectors) Agriculture 1.4%,

Industry - 28%, Services 70.6%. Labor Force 4.954 million, Unemployment 2.9%

• Inflation Rate -0.7%

• Agriculture Grains, fruits, vegetables, meat, egg. Industry - Machinery, chemicals,

• watches, textiles, precision instruments, tourism, banking, and insurance.

• Better Transportation by Air, Road, and Railways. 64 Airports,1790 Expressways,

4876 Km Railways.

•Transnational Issues - No Disputes.

Switzerland Economy• Switzerland is one of the richest countries in the world by per capita gross domestic product.

• Zurich and Geneva have been ranked as the cities with the second and eighth highest quality of life in the world.

• It is the twentieth largest exporter and eighteenth largest importer of goods.

• Its economic and political stability, transparent legal system, exceptional infrastructure, efficient capital markets, and low corporate tax rates also make Switzerland one of the world's most competitive economies.

• The EU has developed a single market through a standardized system of laws that apply in all member states. Within the Schengen Area (which includes 22 EU and 4 non-EU states) passport controls have been abolished.

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Switzerland Business Idea Tea•The Swiss had a reputation of being a nation of heavy drinkers.

•There was even a saying: "To drink like a Swiss" which was very common in the 17th century.

•Wine was the most popular drink for many centuries, since water was not always clean for human consumption, wine was served with every meal, even at the hospitals, after work and on special events.

•Their drinking habits have changed throughout the years as a result of the influences of neighboring countries, so I must say that people in Switzerland are nowadays moderate drinkers, however they do always enjoy drinking as much as they like eating.

•Coffee, tea, hot chocolate, wine, beer, and liqueurs are the most important beverages in Switzerland.

•Traditional drinks in Switzerland•Swiss Beer, Wine, Cocktails.

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Switzerland Business Idea Tea• Tea is extracted from the tea plant, whose Latin name is ‘Camellia Sinensis’.

• Tea plant was botanically related to the various types of camellias found in canton Ticino. Tea, a water-loving plant, tends to be grown on the windward sides of mountain ranges.

• Prospects• Although coffee has remained the more popular hot drink in Switzerland, the

overall popularity and consumption of tea is likely to increase as per analysis of Euro Monitor.

• Three major tea Competitors Migros, Unilever, Wander. • As it has a fair competition and market availability - A new Tea brand can be

• launch. • The Brissago Islands plantation consists of about 100 tea plants.• Warm and favorable climate. Seasonal and Bimodal Precipitation. • Higher Altitudes.

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Switzerland Tea Market• Black Tea is a mass market tea and is very competitive market in Switzerland.

• Variety of Tea - Fruit Tea, Herbal Tea, Instant Tea, Green Tea.

• Concept of RTD Tea, Tea Capsules, Tea Pods and Fountain Sales.

• The Tea market in Switzerland increased at a compound annual growth rate of 2.1% between 2004 and 2009.

• The fruit & herbal tea segment led the market in 2009, with a share of 78%.

•The leading player in tea market in Switzerland is Unilever.

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Tea Pods & Tea Tube

Switzerlandhttp://www.indexmmundi.com

http://www.swissworld.org

http://www.euromonitor.com

ttp://www.switzerland.com

https://www.cia.gov

http://www.researchandmarkets.com

Mahesh Karane ITM 11