Siniša Sovilj, PhD Juraj Dobrila University of Pula, CROATIA Business Simulation Environment: A Case Study for Business Schools and Startup Accelerators The 34th International Conference of the System Dynamics Society, July 17 – July 21, 2016, Delft, Netherlands
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Siniša Sovilj, PhDJuraj Dobrila University of Pula,
CROATIA
Business SimulationEnvironment:
A Case Study for Business Schools and Startup Accelerators
The 34th International Conference of the System DynamicsSociety, July 17 – July 21, 2016, Delft, Netherlands
AboutThe purpose of Business Simulation Environmentto help future entrepreneurs:
• (A) design 5-years pro-forma financial statements for rapid business plan creation• (B) simulate strategic decisions to improve survival rate and support growth,• (C) produce fundamental analysis and company/idea valuation,• (D) foster entrepreneurial education, training & research,
in risk-free, enjoyable, realistic and interactive simulation environment.
new companies / yr
10,000 Croatia3.2 M EU3.0 M US
Problem-Solution Fits
#1 Learning Environment for EntrepreneurialTraining/Education/Research
#2 Rapid Business Plan Creation System#3 Budgeting & Testing Future
●Multivariate Monte-Carlo Simulation● Marketing effectiveness = Normal distribution (mean 5%, deviation 2.5%)● Average salary per staff = Uniform distribution (min 2000$, max 3000$)● Product Sales Price = Normal distribution (mean 30$, deviation 5$)● Cost Price per Product = Normal distribution (mean 15$, deviation 5$)
Current50% 75% 95% 100%
"Cash / Deposits Balance"2.207 M
1.907 M
1.606 M
1.305 M
1.004 M
703,614
402,892
102,169
-198,554
-499,277
-800,0000 9.6 19.2 28.8 38.4 48
Time (Month)
(1)Entrepreneurs(2)Business Consultants(3)Regional Development Agencies(4)Public Policy Makers(5)Venture Capital & Angel Investors(6)Credit Banks(7)Universities & Business Schools
7 Market Segments
LivePlan.com
Competition
How much of this product will you sell?!?
Forecast!
SimVenture.co.uk
Competition
MIT-Sloan Management
Competition
compass.co (startup genome report)Benchmark
Siniša SoviljAssistant Professor,Department of ICT,UNIVERSITY OF PULA.
The Team
Martin KuncAssociate Professor of StrategicManagement Science,WARWICK BUSINESS SCHOOL.
Zoran AralicaSenior Research Associate,Innovation ManagementTHE INSTITUTE OF ECONOMICS.
IDEA: Founders will design, build, and offer a product(hardware) and service (software) that will allowhomeowners to control and monitor electricity usage intheir homes and deliver significant energy savings.
Three founders:(1) mechanical engineer(2) electrical engineer(3) economist