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#1APEX. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
Environment (Problem)
AspiraEons; Impacts
(Accoun'ng)
Enterprise (Solu-on)
How?
What?
Why?
D N A
Business DNA Playbook Visually Document, Analyze, Design, and Present Innova've Ideas, Projects, Models, and Tools
DCMI Loop: Document. Model. Collaborate. Improve.
Job-‐To-‐Get-‐Done (JTGD) or Habit
Build (Product)
Measure (Strategy)
Learn (Vision)
O: OBSERVE (Document) O: ORIENT (Model)
A: ACT (Improve) D: DECIDE (Collaborate)
#1APEX. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
Why?
D N A
Red Ocean DisrupEon (ROD) Strategy: Disrupt Sony Walkman; Discman; Flash MP3 Player; Jukebox
Insanely Great Customer Experience: “Think Different”
Classic iPod Portable Music Player
How?
Listen to music
Build (Product)
Measure (Strategy)
Learn (Vision)
Apple’s Business DNA Playbook for Classic iPod Visually Document, Analyze, Design, and Present Innova've Ideas, Projects, Models, and Tools
#1APEX. Dr. Rod King. [email protected] & h;p://businessmodels.ning.com & h;p://twi;er.com/RodKuhnKing
How?
Why?
D N AGoogle Search
General Search Engine
DisrupEve/Sustaining InnovaEon Strategy: Disrupt Yahoo; Overture; Ask; Alta Vista
Mission: “To organize the world's informa'on and make it universally accessible and useful.”
Measure (Strategy)
Learn (Vision)
Business DNA Playbook for the Search Engine of llllll lllll Visually Document, Analyze, Design, and Present Innova've Ideas, Projects, Models, and Tools