Business Development of Times of India

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SUMMER TRAINING PROJECT REPORT

ON

BUSINESS DEVELOPMENT OF

THE TIMES OF INDIA

SUBMITTED BY SUBMITTED TO

VIKAS SONI Mr. YASEEN KHAN

Roll No.1101843908, MBA II-Year Sr. Faculty-AIMT

2008-10 Batch

FOR THE PARTIAL FULFILLMENT OF THE AWARD OF

THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

FROM GGSIP UNIVERSITY, DELHI

ARMY INSTITUTE OF MANAGEMENT & TECHNOLOGY,

GREATER NOIDA (UP) 201306

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Self Certification by the Intern

I hereby certify that I, Vikas Soni have successfully completed my internship with The Times

Of India. This is also to certify that this report is an original product and no unfair means like

copying etc have been used for its completion.

Vikas Soni

Signature:

Date:

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ACKNOWLEDGEMENT

I want to show my sincere gratitude to all those who made this study possible. First

of all I am thankful to the helpful staff and the faculty of Army Institute of

Management and Technology. One of the most important tasks in every good study

is its critical evaluation and feedback which was performed by my mentors Mr.

Yaseen Khan . I am very thankful to our supervisor for investing his precious time to

discuss and criticize this study in depth, and explained the meaning of different

concepts and how to think when it comes to problem discussions and theoretical

discussions. My sincere thanks go to my family members, who indirectly

participated in this study by encouraging and supporting me.

VIKAS SONI

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ABSTRACT

OBJECTIVE

Marketing of the magazines so that more and more customers should subscribe themagazines i.e. to sell the subscriptions of the magazines.Two month was the time allotted to

achieve the targets.To do the survey to know the feed back of customers regarding the

magazines (Femina, Good Homes, Grazia, Hello, Top Gear, & Film Fare). To do survey from

booksellers regarding the response of these magazines in different sectors of Chandigarh

METHOD

Corporate calling: Each and every type of corporate call like bank call, schools, private

offices and shops.

Residential calling: Door to door selling was done in this type of strategy. Most of the posh

areas were covered under this.

Conclusion:

TOI is therefore, leader in whole country in the media field. Ethics and norms followed by the

company are very strict but straight and equal for everyone. Goodwill of TOI is very high in themarket which can be easily seen by anyone working in the field. Magazines of The Times Of

India has established base in complete Chandigarh and also in Panchkukula and Mohali and the

largest sale is of Femina.

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INDEX

TOPIC

Chapter 1: Company Profile

1.1 Profile

1.2 History

1.3 Management

1.4 H.R Polocies

Chapter 2 : Product profile

1.1 Product Development

1.2 Marketing Strategies

1.3 Competitive Strategies

1.4 Cost Structure

Chapter 3 : Introduction

1.1 Objective

1.2 Target / Tasks

1.3 Achievements

1.4 Limitations

1.5 Conclusion

Chapter 4 : Bibliography

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COMPANY PROFILE

Bennett Coleman & Co. Ltd (The Times Group)

Bennett, Coleman & Co. Limited, is the flagship company of The

Times Group, which has a heritage of over 150 years and is one of Indias leading media groups.

The activities of The Times Group also include publishing newspapers and magazines, television

broadcasting, running internet portals, creating and distributing multimedia products and music

publishing and retailing.

The Times Group is the largest media services conglomerate in India. It is headed by brothers

Samir and Vineet Jain. It reaches out from 11 publishing centers, 15 printing centers, 55 sales

offices, over 7000 employees, 5 dailies including two of the largest in the country with approx

4.3 million copies circulated daily, 2 lead magazines, 29 niche magazines reaching 2468 cities

and towns, 32 Radio Stations and turnover in excess of USD 700 million. (Figures as of 2008).

The Times of India publishes a daily newspaper in India. The company was founded in 1838 as

The Bombay Times and Journal of Commerce and changed its name to The Times of India in

1861. The company is based in New Delhi, India. The Times of India is a subsidiary of Bennett,

Coleman & Co., Ltd. The first edition of the newspaper appeared on November 3, 1838, then

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known as The Bombay Times and Journal of Commerce. The newspaper was published twice a

week under editor J.E. Brennan. It was basically a city paper reflecting the interest of Bombays

business community.

Its major brands include:

The Times of India, Indias largest English daily.

The Economic Times, Indias largest financial daily, and the worlds second largest after

The Wall Street Journal.

Maharashtra Times, Indias largest Marathi daily and Maharashtras No.1 Newspaper.

Navbharat Times, the largest Hindi Daily in Delhi and Bombay.

Mumbai Mirror Indias largest circulated compact newspaper.

Pune Mirror.

Bangalore Mirror, Bangalores first morning compact daily.

The Times of India Kannada.

Times Groups subsidiary companies include:

Times Infotainment Media Limited (TIML) & Entertainment Network India

Limited (ENIL) that together control:

Radio Mirchi National network of Private FM stations.

360 Degrees Event Management.

Times Outoors Outdoor Advertising & Billboard Marketing.

Mirchi Movies Limited Movie production, Entertainment.

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Times Internet Limited (TIL), which has:

Indiatimes portal

Times of Money an online payments portal specializing in remitting money to India and

other parts of the world.

Times Global Broadcasting Limited - This was a Joint Venture with Reuters untill

Reuters exited. The company heads:

Times Now A News Channel

ZOOm A Lifestyle Channel

A new business channel which is the broadcast version of Economic Times is planned to

be launched early in 2009.

Times Business Solutions controls:

TBSL corporate website of TBSL.

Times Jobs A jobs portal.

SimplyMarry A matrimonial portal. (earlier known as TimesMatri).

Magic Bricks A real estate portal.

Yolist Free classifieds portal.

Ads2Book Online classifieds booking system for print publications.

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World Wide Media A magazine joint venture between BCCL and BBC magazines. WWM

heads:

Filmfare

Filmfare Awards

Femina

Femina Miss India A Beauty Paegent

Top Gear India

Hello

BBC Good Homes

TIML Golden Square Limited which purchased Virgin Radio (soon to be

called Absolute Radio) in the United Kingdom. This company is a direct subsidiary of

BCCL (not through TIML or ENIL).

Bennett, Coleman & Co. Ltd. provides media publishing services. The company offersnewspapers, magazines, Internet, and electronic commerce information publication services. Its

brands include The Economic Times, Times of India, Femina, Sandhya Times, Times FM, and

Filmfare. Additionally, it provides radio and television programs production and distribution,

Web portals operation, and mobile value added services. Bennett, Coleman & Co. Ltd. was

founded in 1838 and is based in Mumbai, India.

Structure of the management

CEO

Managing Director (Mr. B)

Subordinate Managing Director (Mr. C)

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General Manager (Mr. D)

Regional Manager (Mr. E)

Branch Manager (Mr. F)

Department Manager

Sales Manager

Direct Sales Force

Executives

KEY EXECUTIVES

Mr. Vineet Jain

Chairman and Managing Director

Age: 43

Mr. Arun Arora

President

Shri. Ravindra Dhariwal

Executive Director

Age: 57

Mr. Suresh Bala

Chief Executive Officer of Zoom

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Mr. Richard B. Saldanha

Executive Director

Age: 65

Compensation as of Fiscal Year 2009.

KEY DEVELOPMENTS FOR BENNETT, COLEMAN & CO. LTD.

NDTV Reportedly In Talks With BCCL

01/27/2009

According to a senior executive close to the developments, New Delhi Television Ltd. (NDTV

Ltd) is in talks with Bennett Coleman & Co. Ltd (BCCL) regarding a potential stake sale or

strategic partnership in NDTV Metronation. Earlier NDTV was in talks with HT Media Ltd to

jointly launch the channel and have synergies across content, but the deal did not go through. It is

understood that, a similar deal is being pursued. BCCLs CEO, Ravi Dhariwal said: We have

nothing to say. This is speculative.

Promoters Eyeing Full Control Of Paramoun

The promoters of Paramount Airways [P] Ltd. want to increase their stake in the airline to 100%.

The promoters hold currently 95% stake and Kotak Mahindra and Bennet & Coleman between

them hold the remaining 5%. We are closed to the idea of private equity funding. All our othergroup companies are 100-per cent owned. So, we want to see the same in Paramount Airways

also. We had divested share as a relationship building exercise. But now we have told the

shareholders that if they are ready to sell their stake, we will buy it, the Managing Director, Mr.

M. Thiagarajan, told Business Line.

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Bennett Rumored To Be Eyeing Trinity Mirror

Trinity Mirror plc rose more than 5% at 93.5 pence on July 25, on market speculation of bid

interest from Bennett, Coleman & Co. Ltd. Trinity Mirror declined to comment.

SIMILAR PRIVATE COMPANIES BY INDUSTRY

Company Name Region

SSC&B Lintas Private Limited Asia

Digicable Network (India) Pvt. Ltd. Asia

Yash Raj Films Pvt Ltd. Asia

Essel Group Asia

Innovative Design Engineering Animation Private Limited Asia

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RECENT PRIVATE COMPANIES TRANSACTIONS

Type

DateTarget

Merger/Acquisitio

n

July 16, 2009

Broadllyne Technologies Ltd.

Private Placement

April 6, 2009

Lavasa Corporation Ltd.

Private Placement

February 9, 2009

Himalya International Ltd.

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The Times Groupis the largest media services conglomerate in India[1]. It is headed by brothers Samir and Vineet

Jain. It reaches out from:

11 publishing centers [2]

15 printing centers [2]

55 sales offices

Over 7000 employees

5 dailies [2] including two of the largest in the country with approx 4.3

million copies circulated daily

2 lead magazines [2]

29 niche magazines

Reaching 2468 cities and towns [2]

32 Radio Stations [1]

1 Television News Channel[1]

1 Television Life Style Channel[2]

Turnover in excess of USD 700 million

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Its major brands include:

The Times of India, World's largest English-language broadsheet daily

newspaper in terms of circulation[3]

The Economic Times, India's largest financial daily, and the world's

second largest in terms of circulation afterThe Wall Street Journal

Maharashtra Times, India's largest Marathi daily

Navbharat Times, the largest Hindi Daily in Delhi and Bombay

Mumbai Mirror India's largest circulated compact newspaper

Pune Mirror

Bangalore Mirror, Bangalore's first morning compact daily

The Times of India - Kannada

Times Private Treaties, Partnering Ideas. Accelerating Growth.

Subsidiaries

Its subsidiary companies include:

ENIL & TIML

Times Infotainment Media Limited &Entertainment Network India Limitedthat together control

Radio Mirchi National network of Private FM stations

360 Degrees Events

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Times Outoors Outdoors

Mirchi Movies Limited Filmed Entertainment. Producers of BEING

CYRUS, VELLITHERAI, MANJADIKURU

TIL

Times Internet Limited which has

Indiatimes portal

Times of Money - an online payments portal specializing in remitting

money to India and other parts of the world

Times Global Broadcasting Limited

This was a Joint Venture with Reuters. No longer a joint venture as Reuters has exited.

Times Now A general interest news Channel ET Now A business news channel

A new business channel which is the broadcast version of Economic Times will be launched

early in 2009.

Times Business Solutions

TBSL, corporate website of TBSL.

Times Jobs, a jobs portal

SimplyMarry, a matrimonial portal

Magic Bricks, a real estate portal

Yolist, free classifieds portal

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Ads2Book, online classifieds booking system for print publications

PeerPower, a top level professional networking portal

World Wide Media

World Wide Media - A magazine joint venture between BCCL and BBC magazines

Filmfare Filmfare Awards

Femina

Femina Miss India A Beauty Paegent

Top Gear India

Hello

BBC Good Homes

Femina Hindi

Grazia

What to Wear

VPL VPL, Bangalore Publisher of Vijay Karnataka

Times Private Treaties

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Times Private Treaties is a barter program in which Advertisement space is bartered for equity

stakes in new and established companies.

TIML Radio Limited

TIML Radio Limited which purchasedVirgin Radio (and renamed toAbsolute Radio) in the

United Kingdom[5]. This company is a direct subsidiary of BCCL (not through TIML or ENIL) [6].

Times Syndication Service

The syndication division of The Times of India Group, grants reprint rights for text, images,

cartoons/illustrations, audio/video and microfilms drawn primarily from Times Group

publications.

Brief History Of The Times

1838: The first edition appears onNovember 3, 1838, known as The Bombay Times and Journal

of Commerce. The newspaper is published twice a week under editor J.E. Brennan. It is basically

a city paper reflecting the interest of Bombay's business community.

1846: The newspaper changes hands and Dr. George Buist is appointed editor.

1850: Shareholders decide to increase the share capital and the paper is converted into a daily.

1859: Bombay Standard and Chronicle of Western India merges into The Bombay Times and

Journal of Commerce to form Bombay Times & Standard

1861: Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay Telegraph

& Courier to form The Times of Indiaand gives it a national character.

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1880: The Times of India Weekly Edition is launched. This was later called The Times of India

Illustrated Weekly and finally asThe Illustrated Weekly of India in 1923.

1890: Editor Henry Curwen buys The Times of India in partnership with Charles Kane.

1892: Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters into a

partnership with F.M. Coleman to form a joint stock company - Bennett, Coleman & Co. Ltd.

(BCCL).

1907: In the newspaper's first price war under editor Stanley Reed, the price is cut from 4 annas

to 1 anna, and circulation rises 5 times.

1946: For the first time, the paper transfers to Indian ownership. Ram Kishan Dalmia buys out

Bennett, Coleman & Co. Ltd for Rs. 2 crores. Partly, the takeover is funded by illegal money

transfers from other companies, and Ram Kishan was imprisoned after the matter was raised in

parliament by Feroze Gandhiin 1955.

1948: Sahu Jain Group become the owners of the company after Dalmia sells the firm to recover

2.5 crores he needs to pay back to an insurance company. Shanti Prasad Jain, son-in-law of RamKishan Dalmia, becomes the first chairman of the group.

1950: Delhi edition is launched with K. Gopalswami as the first Indian editor.

1952: Filmfare launched.

1959: Femina is launched.

1960: Sahu Ramesh Chandra Jain joins BCCL

1961: The Economic Times is launched.

1984: Samir Jain and Vineet Jain join BCCL.

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1987: Printing of The Times of India from Kandivili Press.

1990: The Times School of Marketing is established as an in-house training school to feed the

group

1991: BBC features The Times of India among the world's six great newspapers.

1993: BCCL starts production of television software.

1996: The Times of India crosses 1 million mark in circulation.

1998: BCCL enters into music market with Times Music.

1999: Indiatimes webportal launched; BCCL enters music retailing business with Planet M.

2000: The Times of India crosses the 2 million mark in circulation.

2000: Timesofmoney - JV with Citibank.

2001: Radio Mirchi - Nationwide Private FM Broadcasting.

2001: 360 Degrees - Event Management Arm launched.

2002: Times Outdoor - Outdoor Advertising & Billboard Marketing.

2003: Times Classifieds - Classifieds site cateringto web audiences, the group publications and

also publications from other countries like Sri Lanka.

2004:

Launch of the Times Private Treaties - The Innovative Branding Solution

from The Times Group stable.

Launch of the Jobs portal Times Jobs.

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Television Business launched with the launch of a lifestyle and

entertainment channel called Zoom.

2005: Launch of a Matrimonials website TimesMatri

2006:

Launch of a television News Channel calledTimes Now in collaboration

with Reuters.

Radio Mirchi holding company ENIL (Entertainment Network India

Limited) lists on the Indian stock markets. It is the first Times Group

company to List on the bourses.

Launch of a Property services Portal Magic Bricks

TimesMatri is rebranded as Simply Marry [4]

A new holding company by the name ofTBSL is created. This company

controls the brands TimesJobs SimplyMarry (earlier called TimesMatri)

and MagicBricks

TimesofMoney launches Remit2Home, to cater to Global Remittance

Market

2007:

Launch of The Times of India - Kannada

Launch of Bangalore Mirror

Launch of Ahmedabad Mirror

2008:

Launch of SimplyMarryZine.com

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Launch of The Times of India, Chennai Edition [13]

Launch of Pune Mirror

Acquisition of Virgin Radio (now known as Absolute Radio) in the UK

2009:

Launch ofET Now - A business news channel

HR Policies

Human Resource Planning :-

Human resource planning basically ensures the availability of

right resources at right place to match the future organizational needs. Main objectives of HRP

are:-

1) To maintain the required quantity and quality of human resources required for a smoothfunctioning of the organization.

2) To plan to meet organizational human resource needs at the time of expansion or

diversification.

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3) To develop the existing human resource to match the human resource requirements of

future.

Job analysis and Job design:-

Job analysis is the process of determining and recording all the

pertinent information about a specific job, including the task involved, the knowledge and

skill set required to perform the job , the responsibilities attached to the job and the ability

required to perform the job successfully.

Job design: -

It determines the way in which work should be performed which inturn

affects the degree of authority of an employee over the work , scope of decision making by

the employee, the number of task an employee has to perform and employee satisfaction.

Recruitment :-

Requirement is the process of seeking and attracting the right kind of

people to apply for a job in an organization. There are various sources of recruitment available

for an organization but we are decided to take the main power from external sources like campus

recruitments, advertisement and employment agencies.

Selection :-

The process of choosing the most suitable candidate for a job

from among the available candidates is called selection. It is the process of

ascertaining the qualification, experience, skill, knowledge etc. of an applicant with

the purpose of determining the suitability for a job. Following are the steps which

we are taking into consideration during selection process:-

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Training:-

Training enhances the skills and capabilities of the individuals in an

organization. Training is an essential part of the orientation program for new recruits in an

organization. We are imparting training to the employees.

By keeping the following objectives in the mind:-

1) Improving Employee Performance

2) Updating Employee Skills

3) Avoiding Managerial obsolescence

4) Retaining and motivating employee

5) Creating an efficient and effective Organization

Motivation :-

In essence, as industries evolve, employers have to ensure that apart from the

basics of roti, kapda and makaan, employees also expect job satisfaction, learning and

development facilities. Motivation no longer comes from just a lucrative pay package.

INDUSTRY LAYOUT:

Printing of the newspaper

Quality testing

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Stores

Quality testing and transportation

DISTRIBUTERS

Transportation

DISTRIBUTION

PRODUCT PROFILE

PRODUCTS

Sr.no Magazines Name No. of Issues in a

Year

Market Price for

One Year

Subscription

Price

1 Femina 26 1040 520

2 Femina Hindi 12 480 240

3 Film fare 26 1300 650

4 Grazia 12 900 450

5 GoodHomes 12 1200 600

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6 Hello 12 1200 600

7 TopGear 12 960 480

Subscription of newspaper in public.

Subscription of special newspaper which relates to special field like: NIE(Newspaper In

Education) in schools and colleges.

Space selling in newspaper is also a service provides by our company like:

Main Newspaper(Space Selling)

Supplement (Space Selling)

NIE (Newspaper in Education)

Newspaper

The first printed newspaper appeared in Germany in the late 1400s in the form of news

pamphlets or broadsheet (broad sides)

In the English speaking world, the earliest predecessors of the newspaper were curators, small

news pamphlets produced only when some event worthy of notice occurred.

The first true newspaper in English was the Landon Gazette of 1666.

The first successively published title was the The weekly news 1622. It was followed in the1640s and 1650s by a plethora of different titles in the similar news book format.

In America the first newspaper appeared in Boston in 1690, entitled occurrences.

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The successful newspaper was the Boston news-letter, begun by postmaster John cambell in

1704.

At wars end in 1783 there were forth-three newspapers in print. The press played a vital role in

the affairs of new nation many newspapers were started, representing all shades of political

opinion.

By 1814 there was 346 newspaper published in the whole world.

IN the 1850s powerful, giant presses appeared able to print ten thousand complete papers per

hour.

Newspaper growth continued unabated in the postwar years. An astounding 11314 different

papers were recorded in the 1880 censes.

By the 1890s the first circulation figures of a million copies per issue were recorded, at this

period appeared the features of the modern newspaper bold banner headlines extensive use of

illustrations, fully Pages plus expanded coverage of organized sporting events.

Were it left to me to decide whether we should have a government without newspaper or

newspaper without a government, I should not hesitate a moment to prefer the latter.

Stages of new product development

a.) BUSINESS RESEARCH:

We will generate the new product ideas from customers,

Retailers, Dealers using external research organizations.

we will screening the ideas on the basis of -

Demand for the product: How much demand can be generate for our product.

Price elasticity of the demand: on which one price we can sale our product.

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b.) Concept testing and analysis:

After idea screening we will do the Concept testing

like:

Total sales estimation: we will try to estimate about the total turnover, so that we

can also pay attention on production.

Estimation cost and profits: after estimate about total sales we will estimate about

cost and profits which we will occur during business.

c.) Product development:

In this stage, detailed technical analysis is

conducted to know whether the product can be produced at costs low enough to make the

final price, attractive to the customers.

Product use testing:

i) Alpha testing: within the company.

ii)Beta testing: out side the organization.

iii) Gamma testing: for long term testing.

d.)TEST MARKETING:

TM is the stage where the product is introduced in a few select cities.

In this stage marketer needs to take decision about:

The number of cities in which the product is to be tested.

Name and geographic location of the cities.

Time to carry out the test marketing.

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e.)commercialization:

Product enters into the market during this stage.

In this stage firm incurs huge cost like:

Manufacturing cost

Capital Cost

Promotion cost

Advertisement cost

Distribution cost

MARKETING STRATEGY

Product strategies :-

The product is one of the most important component of

marketing program. Product features can be customized depending on the requirement of

the local market.

Promotion strategies:-

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The Promotion strategies of our organization include

advertising, sales promotion , publicity, direct marketing and personal selling.

Pricing strategies:-

While developing pricing strategies for the market we consider the

internal and external environment of a company. Internal factors include inventory cost,

production cost etc.and external factors include competitive environment etc.

Place strategy:-

We access to two major types of distributional channels domestic

intermediaries and foreign intermediaries. we can utilize the services of a domestic

intermediaries in form of an export agent or export management company that exports

the companies good to foreign countries.

Competitive strategies

Market leader :

A market leader has a considerable market share, a significant

presence in the industry and is acknowledged as the leader by other firms in the industry.

Market challenger :

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Market challenger are that firm which occupy the second, third or

fourth positions in the market. They attack on weak points of market leader.

Market follower :

Market follower prefer to follow the leader rather than attack on it.

Market niche:

Firm try to operate in a small segment of the market in which the

leader is not interested.

Promotional toolsFollowing are the promotional tools use by our organization for the marketing activities:-

Advertising:-

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The major advantage of advertising is its ability to reach a large

audience at a very low cost. we adopt this strategy because customers get bored with the

conventional style of marketing. So we should keep the customers guessing and

interested by launching advertising campaigns that puzzle, tease and arouse the interest of

the customers.

Sales promotion:-

Sales promotion is a form of attracting the customers by offering

them various benefits in the form of incentives or by adding the value of the product. The

various kinds of sales promotional tools which we are using to increase the sales are

coupons, discount, samples etc.

Publicity: -

Publicity is a non paid form of communicating information about the product

as a news article in the newspaper or television or radio. We can manage the marketing

communication mix with appropriate and timely publicity through newspaper articles,

coupled with attractive public relation campaigns.

Public relation:-

Public relation helps us to create a positive opinion about the firm in

the market through appropriate communication .

Direct marketing :-

In direct marketing , we communicate directly with the

customers through mail or telemarketing or marketing through the internet.

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COST STRUCTURE

CAPITAL STRUCTURE

SOURCES OF FUNDS)

Party Investment (in lacs)

1st Partner(Mr. A) 200

2nd Partner(Mr.B) 60

3rd Partner(Mr.C) 40

Loans 100

TOTAL 400

APPLICATIONS OF FUNDS

1st YEAR

ASSETS (in lacs)

Land 30

Machinery 80

Building 30

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Other fixed assets 80

Preliminary & Pre-operating expenses 20

Balance at Bank 160

TOTAL 400

PROFIT $ LOSS A/C AND BALANCE SHEET

1st year

EXPENSES INCOME

SOURCE (in lacs) SOURCE (in lacs)

Raw Material cost 122.42 Sales Turnover 261.00

Power and Fuel 16.72 Other Income 9.81

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Employment cost 26.12 Closing stock 4.10

Other Manufacturing 16.84

exp.

Excise duty 30.74

Selling,Administration 15.98

Exp

Miscellaneous Exp. 8.78

Income Tax (30%) 11.193

Profit 26.117

TOTAL 274.91 274.9

BALANCE SHEET

LIABILTY

(In Lacs)

ASSET

(In Lacs)

Capital

Mr. A 113.60

Mr. B 36.60

Mr. C 25.60

Land 15.00

Machinery 30.00

Building 12.75

Profit 26.117 Other Fixed Assets 34.00

Bank Loan 50.00 Preliminary exp. 10.00

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Creditors 77.583 Debtors 124.54

Cash in hand and bank 99.11

Closing stock 4.10

Total 329.50 Total 329.50

PROFIT $ LOSS A/C AND BALANCE SHEET 2nd year

EXPENSES INCOME

SOURCE (in lacs) SOURCE (in lacs)

Opening stock 4.11 Sales Turnover 214.14

Raw Material cost 92.93 Other Income 11.21

Power and Fuel 14.16 Closing stock 2.99

Employment cost 21.21

Other Manufacturing 14.64.

Excise duty 26.47

Selling,Administration 10.15

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Exp

Miscellaneous Exp. 7.83

Income Tax (30%) 11.103

Profit 25.907

TOTAL 228.61 228.61

BALANCE SHEET

LIABILTY

(In Lacs)

ASSET

(In Lacs)

Capital

Mr. A 126.80

Mr. B 40.61

Mr. C 28.26

Land 15.00

Machinery 22.50

Building 10.8375

Profit 25.907 Other Fixed Assets 28.90

Bank Loan 50 Preliminary exp. 08.00

Creditors 114.62 Debtors 136.31

Cash in hand and bank 161.66

Closing stock 2.99

Total 386.196 Total 386.196

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PROJECT FEASIBILITY

IN TWO YEAR OF SPAN OUR PROJECT WILL START GENERATING PROFIT

AND MOST PART OF THE PROFIT WILL BE INVESTED AS FOLLOWS

1. Infrastructure development 35 %

2. Fringe Benefits for employees 25 %

3. Investments 35 %

4. Capital returning 25%

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Objective:

Business objective-

To enhance the sales of magazines and to bring more advertisements for N.I.E

edition of The Times of India.

Research objective-

To do the market research and take feedback from the customer and

booksellers about the response of magazines.

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E T Objective:

To enhance the sales of magazines as much as we can in a period of two months.

To take feedback from the shopkeeper about the response of the magazines of The Times

of India.

To implement bookish knowledge into practical life so as to enhance our skills in field of

marketing and to learn the fundamentals of the marketing field.

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RESEARCH METHODOLOGY

QUALITATIVE RESEARCH

Qualitative research seeks out the why, not the how of its topic through the analysis of

unstructured information things like interview transcripts and recordings, emails, notes,

feedback forms, photos and videos. It doesnt just rely on statistics or numbers, which are the

domain of quantitative researchers.

Qualitative research is used to gain insight into people's attitudes, behaviours, value systems,

concerns, motivations, aspirations, culture or lifestyles. Its used to inform business decisions,

policy formation, communication and research. Focus groups, in-depth interviews, content

analysis and semiotics are among the many formal approaches that are used, but qualitative

research also involves the analysis of any unstructured material, including customer feedback

forms, reports or media clips.

Collecting and analyzing this unstructured information can be messy and time consuming using

manual methods. When faced with transcripts, emails, pictures, diaries and audio or video

material - finding themes and extracting meaning can be a daunting task.

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What is qualitative research software?

Qualitative research software helps people to manage, shape and make sense of unstructured

information. It doesn't do the thinking for you; it provides a sophisticated workspace that enables

you to work through your information.

With purpose built tools for classifying, sorting and arranging information, qualitative research

software gives you more time to analyze your materials and discover patterns, identify themes,

glean insight and develop meaningful conclusions.

"Computers are useful for administrative functions and at arranging and sorting data. What

computers can't do is think like a qualitative researcher. But the fact that computers don't think is

not a limitation at all; in fact, it leaves the researcher doing what they most want to do - the

thinking."

Data Collection

Qualitative researchers may use different approaches in collecting data, such as the grounded

theory practice, narratology, storytelling, classical ethnography, orshadowing. Qualitative

methods are also loosely present in other methodological approaches, such as action research or

actor-network theory. Forms of the data collected can include interviews and group discussions,

observation and reflection field notes, various texts, pictures, and other materials.

Qualitative research often categorizes data into patterns as the primary basis for organizing and

reporting results.Qualitative researchers typically rely on the following methods for gathering

information: Participant Observation, Non-participant Observation, Field Notes, Reflexive

Journals, Structured Interview, Unstructured Interview, Analysis of documents and materials.

The ways of participating and observing can vary widely from setting to setting. Participant

observation is a strategy of reflexive learning, not a single method of observing. Inparticipant

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observation researchers typically become members of a culture, group, or setting, and adopt

roles to conform to that setting. In doing so, the aim is for the researcher to gain a closer insight

into the culture's practices, motivations and emotions. It is argued that the researchers' ability to

understand the experiences of the culture may be inhibited if they observe without participating.

Some distinctive qualitative methods are the use of focus groups and key informant interviews.

The focus group technique involves a moderator facilitating a small group discussion between

selected individuals on a particular topic. This is a particularly popular method in market

research and testing new initiatives with users/workers.

One traditional and specialized form of qualitative research is called cognitive testing orpilot

testing which is used in the development of quantitative survey items. Survey items are piloted

on study participants to test the reliability and validity of the items.

In the academic social sciences the most frequently used qualitative research approaches include:

1. Ethnographic Research, used for investigating cultures by collecting and describing datathat is intended to help in the development of a theory. This method is also called

ethnomethodology or "methodology of the people". An example of applied

ethnographic research, is the study of a particular culture and their understanding of the

role of a particular disease in their cultural framework.

1. Critical Social Research, used by a researcher to understand how people communicate

and develop symbolic meanings.

2. Ethical Inquiry, an intellectual analysis of ethical problems. It includes the study of ethics

as related to obligation, rights, duty, right and wrong, choice etc.

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3. Foundational Research, examines the foundations for a science, analyses the beliefs and

develops ways to specify how a knowledge base should change in light of new

information.

4. Historical Research, allows one to discuss past and present events in the context of the

present condition, and allows one to reflect and provide possible answers to current issues

and problems. Historical research helps us in answering questions such as: Where have

we come from, where are we, who are we now and where are we going?

5. Grounded Theory, is an inductive type of research, based or grounded in the

observations or data from which it was developed; it uses a variety of data sources,

including quantitative data, review of records, interviews, observation and surveys.

6. Phenomenological Research, describes the subjective reality of an event, as perceived

by the study population; it is the study of a phenomenon.

Data analysis

Interpretive techniques

The most common analysis of qualitative data is observer impression. That is, expert or layman

observers examine the data, interpret it via forming an impression and report their impression in

a structured and sometimes quantitative form.

Coding

Coding is an interpretive technique that both organizes the data and provides a

means to introduce the interpretations of it into certain quantitative methods. Most

coding requires the analyst to read the data and demarcate segments within it.

Each segment is labeled with a code usually a word or short phrase that

suggests how the associated data segments inform the research objectives. When

coding is complete, the analyst prepares reports via a mix of: summarizing the

prevalence of codes, discussing similarities and differences in related codes across

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distinct original sources/contexts, or comparing the relationship between one or

more codes.

Some qualitative data that is highly structured (e.g., open-end responses from surveys or tightly

defined interview questions) is typically coded without additional segmenting of the content. In

these cases, codes are often applied as a layer on top of the data. Quantitative analysis of these

codes is typically the capstone analytical step for this type of qualitative data.

Contemporary qualitative data analyses are sometimes supported by computer programs. These

programs do not supplant the interpretive nature of coding but rather are aimed at enhancing the

analysts efficiency at data storage/retrieval and at applying the codes to the data. Many

programs offer efficiencies in editing and revising coding, which allow for work sharing, peer

review, and recursive examination of data.

A frequent criticism of coding method is that it seeks to transform qualitative data into

quantitative data, thereby draining the data of its variety, richness, and individual character.

Analysts respond to this criticism by thoroughly expositing their definitions of codes and linking

those codes soundly to the underlying data, therein bringing back some of the richness that might

be absent from a mere list of codes.

Recursive abstraction

Some qualitative datasets are analyzed without coding. A common method here is recursiveabstraction, where datasets are summarized, those summaries are then further summarized, and

so on. The end result is a more compact summary that would have been difficult to accurately

discern without the preceding steps of distillation.

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A frequent criticism of recursive abstraction is that the final conclusions are several times

removed from the underlying data. While it is true that poor initial summaries will certainly yield

an inaccurate final report, qualitative analysts can respond to this criticism. They do so, like

those using coding method, by documenting the reasoning behind each summary step, citing

examples from the data where statements were included and where statements were excluded

from the intermediate summary.

Mechanical techniques

Some techniques rely on leveraging computers to scan and sort large sets of qualitative data. At

their most basic level, mechanical techniques rely on counting words, phrases, or coincidences of

tokens within the data. Often referred to as content analysis, the output from these techniques is

amenable to many advanced statistical analyses.

Mechanical techniques are particularly well-suited for a few scenarios. One such scenario is for

datasets that are simply too large for a human to effectively analyze, or where analysis of them

would be cost prohibitive relative to the value of information they contain. Another scenario is

when the chief value of a dataset is the extent to which it contains red flags (e.g., searching for

reports of certain adverse events within a lengthy journal dataset from patients in a clinical trial)

or green flags (e.g., searching for mentions of your brand in positive reviews of marketplace

products).

A frequent criticism of mechanical techniques is the absence of a human interpreter. And while

masters of these methods are able to write sophisticated software to mimic some human

decisions, the bulk of the analysis is nonhuman. Analysts respond by proving the value of their

methods relative to either a) hiring and training a human team to analyze the data or b) letting the

data go untouched, leaving any actionable nuggets undiscovered.

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TASKS / TARGETS

TARGETS

Marketing of the magazines so that more and more customers should subscribe the

magazines i.e. to sell the subscriptions of the magazines.

Two month was the time allotted to achieve the targets.

To do the survey to know the feed back of customers regarding the magazines (Femina,

Good Homes, Grazia, Hello, Top Gear, & Film Fare).

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To do survey from booksellers regarding the response of these magazines in different

sectors of Chandigarh.

Strategy adopted:

Corporate calling:

Each and every type of corporate call like bank call, schools, private

offices and shops.

Residential calling:

Door to door selling was done in this type of strategy. Most of the posh

areas were covered under this.

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Achievements:

I learnt that how we should present our product in front of customer, so that he will

defiantly buy our product.

Confidence level has now increased and is much more than earlier.

I was weak in to take on the spot decisions but that has now improved a lot .

I had learnt the marketing skills.

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I had learnt how to face the customer and hw to present the product in front of them in

best possible way.

Limitations:

Less knowledge about the area was one of the major limitations in the process of

achievement of targets.

Less experience was also one hurdle for the achievement of targets.

The ICFAI students already covered most of the market so I have to convince already

those customers who were already targeted.

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Conclusion:

TOI is therefore, leader in whole country in the media field.

Ethics and norms followed by the company are very strict but straight and equal for

everyone.

Goodwill of TOI is very high in the market which can be easily seen by anyone working

in the field.

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Magazines of The Times Of India has established base in complete Chandigarh and also

in Panchkukula and Mohali and the largest sale is of Femina.

Location

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BIBLIOGRAPHY

1. Leon G. Schiffman & Leslie Lazar Kanuk, Consumer Decision Making & Beyond,

Consumer Behaviour, 8th ed. (Prentice Hall of India, 2004); 570 571.

2. Kotler, Keller, Koshy & Jha, Analysing Consumer Markets, MarketingManagement (Pearson Education, 2007); 166 167..

3. www.timesofindia.com

4. www.cpasind.com

5. www.bccl.com