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BUSINESS, DESIGN PROCESS & THE THREAD OF ADOBE Maria Gosur Creative Thinker • Designer • Coder • Educator • Entrepreneur www.icancreatethat.com @mariagosur
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Business, Design Process, and the Thread of Adobe

Jan 11, 2017

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Maria Gosur
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Page 1: Business, Design Process, and the Thread of Adobe

BUSINESS, DESIGN PROCESS &THE THREAD OF ADOBE

Maria GosurCreative Thinker • Designer • Coder • Educator • Entrepreneur

www.icancreatethat.com@mariagosur

Page 2: Business, Design Process, and the Thread of Adobe

● Web Designer/Developer at Schoolcraft College

● Owner of Creative Seed creative group(formally I Can Create That)

● Co-founder of LivWel

● Human-Computer Interaction (HCI) student at the University of Michigan

MARIA GOSUR

Page 3: Business, Design Process, and the Thread of Adobe

WHAT WE WILL TALK ABOUTThe design process in a nutshell

Examples of deliverables

WHAT WILL NOT TALK ABOUTHow to create these deliverables

AGENDA

Page 4: Business, Design Process, and the Thread of Adobe

Page Layout • Posters • Brochures • Photography • IdentityGraphics • Video • Multimedia • Coding • User Interfaces

ADOBE DOES COOL DESIGN STUFF

(Icon Graphics: http://ikons.piotrkwiatkowski.co.uk)

Page 5: Business, Design Process, and the Thread of Adobe

THE DESIGN PROCESS

Project Discovery

Visual Design

Build & Integrate

Conclusion

Page 6: Business, Design Process, and the Thread of Adobe

THE DESIGN PROCESS

Project Discovery

Visual Design

Build & Integrate

Conclusion

Whoa!

Page 7: Business, Design Process, and the Thread of Adobe

Design is aboutSOLVING PROBLEMS

Page 8: Business, Design Process, and the Thread of Adobe

Designing without research is likegetting into a taxi and just saying,

“DRIVE.”

- Facebook Research

Page 9: Business, Design Process, and the Thread of Adobe

THE RIDE

@mariagosur(Damien Newman, 2006)

Page 10: Business, Design Process, and the Thread of Adobe

STORY

What happens when you get too excited about the destination?

Page 11: Business, Design Process, and the Thread of Adobe

STORY

Page 12: Business, Design Process, and the Thread of Adobe

STORY

@mariagosur

● We had a great team.● We had bias support.● We believed in our idea.● We were excited!

--but we jumped into the taxi and said “just drive”...

Page 13: Business, Design Process, and the Thread of Adobe

AFFINITY DIAGRAMS

Page 14: Business, Design Process, and the Thread of Adobe

AFFINITY DIAGRAMS● Patterns are seen.

● The problem isn’t adherence.

Page 15: Business, Design Process, and the Thread of Adobe

MAPS

Page 16: Business, Design Process, and the Thread of Adobe

MAPS

(Note: content is blurred from view)

Page 17: Business, Design Process, and the Thread of Adobe

www.livwel.co

We meet you where you’re at,and help get you to where you’re going.

Page 18: Business, Design Process, and the Thread of Adobe

LivWel

Page 19: Business, Design Process, and the Thread of Adobe

LivWel

Page 20: Business, Design Process, and the Thread of Adobe

OTHER EXAMPLES

Page 21: Business, Design Process, and the Thread of Adobe

PERSONAS

Page 22: Business, Design Process, and the Thread of Adobe

STYLE TILES● Color Palette● Textures● Patterns● Photography● Print Typography● Web Typography

(Note: content is blurred from view)

Page 23: Business, Design Process, and the Thread of Adobe

SITE MAPS

(Note: content is blurred from view)

● Main Navigations● Sub-Navigations● Converse Comments

Page 24: Business, Design Process, and the Thread of Adobe

INTERACTION MAPS

Page 25: Business, Design Process, and the Thread of Adobe

COMPARATIVE ANALYSIS

(UMSI 622 Group; Note: content is blurred from view)

--- F

eatu

res

---

--- Competitor Products/Services ---

Page 26: Business, Design Process, and the Thread of Adobe

DOCUMENTATION

Page 27: Business, Design Process, and the Thread of Adobe

● Design is about solving problems.

● Adobe can help you document your research toward this understanding.

● Have a workflow, create templates.

SUMMARY

Page 28: Business, Design Process, and the Thread of Adobe

BUSINESS, DESIGN PROCESS &THE THREAD OF ADOBE

Maria GosurCreative Thinker • Designer • Coder • Educator • Entrepreneur

www.icancreatethat.com@mariagosur