Business, Design Process, and the Thread of Adobe

BUSINESS, DESIGN PROCESS &THE THREAD OF ADOBE

Maria GosurCreative Thinker • Designer • Coder • Educator • Entrepreneur

www.icancreatethat.com@mariagosur

● Web Designer/Developer at Schoolcraft College

● Owner of Creative Seed creative group(formally I Can Create That)

● Co-founder of LivWel

● Human-Computer Interaction (HCI) student at the University of Michigan

MARIA GOSUR

WHAT WE WILL TALK ABOUTThe design process in a nutshell

Examples of deliverables

WHAT WILL NOT TALK ABOUTHow to create these deliverables

AGENDA

Page Layout • Posters • Brochures • Photography • IdentityGraphics • Video • Multimedia • Coding • User Interfaces

ADOBE DOES COOL DESIGN STUFF

(Icon Graphics: http://ikons.piotrkwiatkowski.co.uk)

THE DESIGN PROCESS

Project Discovery

Visual Design

Build & Integrate

Conclusion

THE DESIGN PROCESS

Project Discovery

Visual Design

Build & Integrate

Conclusion

Whoa!

Design is aboutSOLVING PROBLEMS

Designing without research is likegetting into a taxi and just saying,

“DRIVE.”

“

- Facebook Research

THE RIDE

@mariagosur(Damien Newman, 2006)

STORY

What happens when you get too excited about the destination?

STORY

STORY

@mariagosur

● We had a great team.● We had bias support.● We believed in our idea.● We were excited!

--but we jumped into the taxi and said “just drive”...

AFFINITY DIAGRAMS

AFFINITY DIAGRAMS● Patterns are seen.

● The problem isn’t adherence.

MAPS

MAPS

(Note: content is blurred from view)

www.livwel.co

We meet you where you’re at,and help get you to where you’re going.

LivWel

LivWel

OTHER EXAMPLES

PERSONAS

STYLE TILES● Color Palette● Textures● Patterns● Photography● Print Typography● Web Typography

(Note: content is blurred from view)

SITE MAPS

(Note: content is blurred from view)

● Main Navigations● Sub-Navigations● Converse Comments

INTERACTION MAPS

COMPARATIVE ANALYSIS

(UMSI 622 Group; Note: content is blurred from view)

--- F

eatu

res

---

--- Competitor Products/Services ---

DOCUMENTATION

● Design is about solving problems.

● Adobe can help you document your research toward this understanding.

● Have a workflow, create templates.

SUMMARY

BUSINESS, DESIGN PROCESS &THE THREAD OF ADOBE

Maria GosurCreative Thinker • Designer • Coder • Educator • Entrepreneur

www.icancreatethat.com@mariagosur