Business Connection

Business Connection

925.846.5858 www.pleasanton.org September 2010

ConnectionConnectionStrengthening the local economy and serving

members for more than 60 years

While the Chamber’s more than 800 mem-ber firms come in a variety of sizes, shapes, and interests that vary as greatly as Main Street to Wall Street, all have the great community of Pleasanton in common. The Chamber recognizes both a responsibility and opportunity to ensure that Pleasanton remains among the most desirable Bay Area cities in which to live, work and raise a fam-ily. The Chamber is a business organization with a community focus. With this issue of Business Connection we are pleased to include a copy of Pleasanton 2015: A Community Vision printed in its entirety, as it was two years ago this month, when first introduced to the community as an insert in the Pleasanton Weekly. Pleasanton did not become a great com-munity by accident; it was by design, and accomplished only through the concerted efforts of the public and private sectors,

working to achieve the best interests of the total community. Pleasanton 2015: A Community Vision serves as a focal point, and roadmap for community-wide efforts to ensure Pleasanton remains the complete community it is today.Crafting the Vision In crafting the document the Chamber’s Board of Directors convened a blue ribbon task force whose combined work experience in Pleasanton (at the time) was 261 years, and an even more impressive 345 combined years of residency in Pleasanton. In other words, for every two years task force mem-bers worked in Pleasanton, they lived in Pleasanton for three years. The task force reached out to key com-munity leaders with expertise in the areas of arts, culture, recreation, transportation, health, education, public safety, housing, the local economy and asked each the same

essential question: In your area of expertise, how will you measure success toward a bet-ter quality of life between now and 2015? The result is a concise eight-page docu-ment comprised of 45 measurable objec-tives, derived from those experts and con-solidated into a document the Chamber relies on heavily in its work to strengthen the local economy by promoting the com-munity, representing business interests to government, serving members and engaging in political action. Monthly Issues Forums On a monthly basis the Chamber holds Pleasanton 2015 Forums – unique round-table discussions that focus on specific ele-ments of the Pleasanton 2015: A Community Vision. Open to the community, these forums attract a variety of stakeholders as well as elected officials who engage in healthy

discussion about community priorities, and 2015 objectives. For example, just last month representatives from South Bay Development Company discussed plans for building a new Safeway ‘lifestyle’ store at the corner of Valley and Bernal avenues across from the fairgrounds. Forums are held from 7:30am to 9am on the second Wednesday of each month at the Chamber offices. Check www.pleasanton.org for forum details or call the offices at 925-846-5858. Thanks to generous underwriting by the Chamber’s Circle of Influence member, 2015 forums are free of charge: UNCLE Credit Union, PG&E, Pleasanton Garbage Service, Amos Productions, AT&T, ValleyCare, Heritage Bank, Striking Web, Chevron, Hacienda Business Park, Safeway, San Jose Sharks, TG Information Systems, and Accurate Impressions.

The Pleasanton Chamber of Commerce is pleased to announce the launch of their new and improved web site. The Pleasanton Chamber collaborated with the design and development team of Striking Web. The site features the same user-friendly tabs but offers a fresh look and feel that is more focused on our members needs. The new site also offers four main areas where members can access important information at a quick-glance. The four main areas are: Strengthening the local economy; Representing business interests; Connecting businesses; and Promoting the community. Many useful links and resources can be found on the new site for anyone starting a business, relocating to Pleasanton, or look-ing for things to do. Another great feature is the online Chamber member directory where you can search for a business alphabetically, by a keyword search or by business category. Support your fellow Chamber mem-bers and check out the online directory. Visit the new site today at www.pleasanton.org

Striking Web offers web site design, development, and hosting for small to medium businesses. They have been in business for six years and the right talent to get the job done and their customer service sets them apart every time. Their mission is to get your business in front of the world by providing you with an online presence. Their motto is “If you don’t have a web site, you don’t exist!” For more information about Striking Web visit www.strikingweb.com or contact Hector Moran or Bruce Witney at 866-960-9197.

Business organization with a community focusPleasanton 2015: A Community Vision

Chamber launches new web site I N S I D E

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Business OrganizationNew Chamber Web Site2015 Arts, Recreation

2015 Arts, Recreation cont.

Tri-Valley Mayors SummitFirehouse Arts CenterFall Tradeshow

Pirates of EmersonCOI SpotlightAmos Productions

Ribbon CuttingsCircle of Influence

Business Spotlight: Marketing Solutions GroupWho Will Be Elected?Pamela Ott

Member AnniversariesNew MembersStaples Ranch Approved

Elite Training CenterBusiness Spotlight: IT SolutionsChamber Ambassadors

Follow the Pleasanton Chamber at

Arts, recreation, public safety, transportation at forefront of Pleasanton 2015 Progress reportComplete report available online

It has been exactly two years since the Chamber first published Pleasanton 2015: A Community Vision, and high time to ask the question – How is the community progressing toward getting the job done for the arts, culture, recreation, transportation, health, education, public safety, housing and the local economy? The Chamber has just completed a comprehen-sive report charting progress toward fulfillment of Pleasanton 2015’s 45 measurable objectives. While an executive summary appears in this issue of Business Connection, the detailed progress report is available at www.pleasanton.org. To produce the progress report the Chamber enlisted the participation of many of the business and com-munity leaders who worked on the development of the original Pleasanton 2015 document two years ago. We are grateful to the public sector leaders from Pleasanton schools, the City of Pleasanton, Alameda County, health care providers, social service, nonprofits and others who opened their doors and made staff avail-able to us. The fact finding was all the more relevant an exercise, because many of the experts we reached out to for the progress report information helped craft the lion’s share of the original 2015 objectives.

See 2015 PROGRESS REPORT on Page 2

2 Pleasanton Chamber of Commerce I Business Connect ion September 2010

Board MeMBers & sTaFF

2010 Board of directorsChairman of the BoardSteve Fast, Electro Imaging Systems, Inc.

Chairperson-ElectTom Powers, California Financial Advisors

Treasurer Janet Yarbrough, Janet Yarbrough Accountancy Corp.

Past Chairman of the BoardLaura Olson, Pleasanton Downtown Association

Economic AffairsDavid Stark, Bay East Association of REALTORS

Media & TechnologyApril Mitchell, Alameda County Fair Association

MembershipStephen V. Richardson, Stephen V. Richardson Consulting

Events & Activities Jon Burchett, Hyatt Summerfield Suites

directorsJoe Barone, Barone’s Restaurant; Roy Cook, Robert Half International; Matt De Pretis, Thompson & De Pretis, LLP; Tom Guarino, Pacific Gas & Electric; Pam Hardy, Ponderosa Homes; Kara Noe, Safeway, Inc.; Brock Roby, BKF Engineers

Committee ChairsAmbassadorsKathleen Davis, Life Technologies

Community Service AwardsJim Ott, UNCLE Credit Union

Events and ActivitiesJon Burchett, Hyatt Summerfield Suites

FinanceJanet Yarbrough, Janet Yarbrough Accountancy Corp.

FoundationBob Shapiro, Keller Williams Tri-Valley Realty

Golf OutingSteve Fast, Electro Imaging Systems, Inc.

EDGR (Economic Development/Government Relations)David Stark, Bay East Association of REALTORS

Leadership PleasantonJoyce Shapiro

MembershipStephen Richardson, Stephen V. Richardson Consulting

Chamber staffPresident and CEOScott Raty, Pleasanton Chamber of Commerce

Manager, Communications & Special EventsWendy Gutshall

Manager, Business & ProjectsKate D’Or

Manager, Membership RelationsDawn Wilson

Pleasanton Chamber Foundation Board of directorsScott Raty, Pleasanton Chamber of Commerce; Steve Clarkson, Heritage Investment Management; Jim Gulseth, JG, P.C.; Business & Corporate Law; Daisy Ng, Coldwell Banker; Carol Olson; Bob Shapiro, Keller Williams Realty; Joyce Shapiro; Dick Stafford, GR Stafford Consulting; Janet Yarbrough, Janet Yarbrough Accountancy Corp.

Business Connection is a bi-monthly publication of the Pleasanton Chamber of Commerce.

The positions and views advocated here are solely the responsibility of the Chamber.

Layout and Design by Lili Cao, Pleasanton Weekly

Pleasanton Chamber of Commerce 777 Peters Ave., Pleasanton, CA 94566 Phone: (925) 846-5858 Fax: (925) 846-9697

www.Pleasanton.org ©2010

Please join us for food, wine,music, a silent auction, and ofcourse, fun with the animals!

To purchase tickets (VIP entrance$75, General entrance $40) or asponsorship (tax deductible andtickets included), call 510 5634605.

For more information visitwww.eastbayspca.org

Sunday, October 31:00 5:00 p.m.

Tri Valley Adoption Center,Dublin

Our Annual fundraising event

Growl Meow and Wine

www.alamedacountyfair.com | PH# 925.426.7600

Trade Shows, Corporate Events, Team Building Events, Picnics, Fund Raising Events, Festivals Weddings & Family Gatherings

Let us help with your next Company Event!

We are grateful to the Chamber’s task force members who logged the many hours it took to gather the information and conscientiously reduce it to the essentials: Jan Batcheller, Gift Source; Steve Fast, Electro Imaging Systems, Inc.; Brad Hirst, Equity Enterprises; Matt DePretis, Thompson & DePretis, CPA’s; Pamela Hardy, Ponderosa Homes; Martin Inderbitzen, Attorney; Bill James, PUSD Superintendent, Retired; Chris Kinzel, TJKM; Peter MacDonald, Attorney; Deborah McKeehan, City Manager, City of Pleasanton, Retired; Otis Nostrand, Hopyard Alehouse; James Paxson, Hacienda Business Park; Janice Sangster Phalen, Diablo Meridian Commercial Real Estate; Brock Roby, BKF Engineers; David Stark, Bay East Association of Realtors and John Sensiba, Sensiba, San Fillipo. The economic landscape is dramati-cally different today than it was in early 2008 when the Chamber first asked key community leaders to share how they intended to judge success toward sustaining, or improving Pleasanton’s great quality of life over the next seven years in their respective disciplines. The collapse of the auto industry, housing and financial markets, skyrock-eting unemployment, and more would certainly cause folks to think in much more cautious, conservative terms today, especially when talking about capital projects where substantial amounts of money are involved. Despite the fact that our state and nation are experiencing the economic equivalent to the 1950’s sci-fi movie “The Day the Earth Stood Still,” Pleasanton continues to move forward, weathering the economic storm better than many other cities. The Pleasanton 2015 Progress Report reveals that we (community) are making progress on important fronts. At the same time, however, the progress report reveals that we cannot afford to rest on our past laurels. It is vitally important to develop new jobs and grow the tax base in order to sustain our high standards for public health, safety and commu-nity amenities. Below are highlights from the Progress Report findings.Arts, Culture & Recreation Most notably, the Firehouse Arts Center Gala on September 17, 2010 will celebrate the opening of the new multi-discipline arts facility on Railroad Avenue, complete with more than 200 new public parking spaces on the former railroad right-of-way. The 7-acre, $4.4 million Alviso Adobe Interpretive Center; a fully implemented Youth Master Plan, Bernal Phase I Sports Fields and a Bicycle/Pedestrian Master Plan com-plete the list of fully achieved objec-tives in this area. The ballot-box rejection of the Oak Grove project means no 496- acre park in the southeast hills and the City will have to seek other avenues if it’s to fulfill this community objective. Progress on the Staples Ranch Community Park has been slowed due to lawsuits, Phase II Bernal Sports Fields, and two additional all-weather fields are on the drawing board, but going nowhere right now primarily due to economic considerations.Education Pleasanton’s schools remain among the very strongest in California with outstanding high school graduation

rates, and life-long public school learn-ing opportunities. While PUSD set its sights on ranking in the top five unified districts in the state, they are holding strong at #11 this past year. Health & Human Services Axis is to be congratulated for expanding its reach to the uninsured and underinsured with new offices in north Pleasanton; ValleyCare is to be congratu-lated for Phase I expansion of its ER and work with Las Positas College to develop new career opportunities. A great many health and human service providers are working to meet rising challenges of obesity and depression.Housing After being successfully challenged in court by affordable housing advocates and the Attorney General, Pleasanton no longer has a housing cap of 29,000 units. As a result, the City will be planning for its fair share of workforce housing in the coming years, and have a State Certified Housing Element in the General Plan.Local Economy The recession has taken its toll on every city in California, the Tri-Valley is no exception. As a result, assump-tions, expectations and norms for eco-nomic growth and development are being re-assessed on an ongoing basis. While the data for the past two years demonstrates that we, like our neighboring cities, have experienced significant reduc-tions in sales and transient occupancy taxes, suffered business closures and job losses, Pleasanton’s assessed valuation and property taxes have remained stable and our local economy has remained stronger than many other cities. Prudent ‘rainy day’ fiscal manage-ment practices by city government enabled Pleasanton to sustain public services at the highest levels despite these declines. However, reserves will eventually run out, and in order to continue to sustain public services at the highest levels will require policy makers to work aggressively to capital-ize on Pleasanton’s strengths to attract and retain businesses who bring quality jobs and contribute substantially to the tax base and prevent further erosion.Public Safety Many cities throughout the Bay Area have been forced to cut uniformed offi-cers and/or resort to parcel taxes to sus-tain services at minimum standards. Pleasanton has done neither and contin-ues to maintain extraordinary response times of under four minutes for emergen-cies and less than eighteen minutes for non-emergencies. ‘Zero tolerance’ poli-cies remain in force for graffiti and gang related activities, and a comprehensive citywide disaster response plan is in place for natural or man-made emergencies.Transportation New HOV/HOT lanes and auxiliary lanes have been opened on I-580; 4/6 lane improvements on Route 84 from Ruby Hill to I-580 interchange will be completed by 2014; SB HOT lanes on I-680 from Sunol to Milpitas are under construction, and a planned route for BART to Livermore are among the high-lights. Of concern is the removal of the W. Las Positas Interchange as a option in the General Plan; no plan for improv-ing a four-mile stretch of SR84 between Sunol and Ruby Hill from two lanes to four, and lack of plan for improving the I-580/I-680 interchange. Locally, the addition of parking in downtown, and ongoing commitment to achieving reduced travel times dur-ing peak hours is promising. For more detail please visit www.pleasanton.org.

2015 Progress rePorTContinued from Page 1

September 2010 Pleasanton Chamber of Commerce I Business Connect ion 3

Chamber Calendar Tuesday, October 5 Tri Valley Mayors’ Summit

11:30 a.m. to 1:30 p.m. Cost is $35 per person for ChamberPalm Event Center, members; $45 for non-members 1184 Vineyard Avenue, Pleasanton

Wednesday, October 13 Pleasanton 2015 Forum7:30 a.m.Chamber office, 777 Peters Avenue, Pleasanton

Wednesday, October 13 Networking Mixer 5:30 to 7:30 p.m. Free for members; $25 for non-members Hosted by Graham Hitch Mortuary 4167 First Street, Pleasanton Chamber membership briefing will be held

at 4:30 p.m. at the Chamber office, 777 Peters Avenue, Pleasanton

1st & 3rd Tuesdays each month Pleasanton Networking Forum7:30 a.m. Benefit of Chamber membershipChambers Office, 777 Peters Ave

Every Wednesday Toastmasters12 noon As a member of the PleasantonChambers Office, 777 Peters Ave Chamber you are invited to join this fan-

tastic group to improve your confidence and public speaking abilities

For more information on any Chamber of Commerce event visit www.pleasanton.org or contact our office at (925)846-5858.

Reach hundreds of potential customers in a single evening with your table-top display at the Business Tradeshow on November 10, 2010 — 5:30 to 7:30 p.m. hosted by FAZ at Four Points Sheraton Hotel, 5121 Hopyard Road, Pleasanton. This is the last time this popular, cost-effective marketing and promotion opportunity will happen this year, and booth space will SELL-OUT. “Becoming an exhibitor at the Pleasanton Chamber Business Tradeshow is a great opportunity for every business! As a company, we made great new business connections and walked away with solid leads that are blossoming into new Cranbrook customers. Nothing beats the opportunity of interacting and building relation-ships face-to-face with potential clients…especially those within your own community. Talk about Return on Investment and measur-able marketing!” —Melissa Cohoon-Neece, Director of Marketing, Cranbrook Group Don’t miss this affordable opportunity. Space is limited, act now. Exhibitor space is $225 for members and $425 for non-members (includes a skirted table, chairs, electricity and 2 employee passes to mixer). For registration information visit the Chamber calendar section at www.pleasanton.org Those attending the Tradeshow will enjoy food provided by FAZ restaurant and have the opportunity to win prizes and meet potential clients or find products and services. General admission is $12 and due at entrance. No reservations required. Prepaid reservations are required for display space. For more information contact Wendy Gutshall at the Pleasanton Chamber at (925)846-5858 ext. 201 or [email protected].

Fall Business Tradeshow & MixerLast one of the year – Reserve your space today!

Chamber member, Gary Bosley of Marketing Solutions Group spins the wheel to win a prize at the Cranbrook Group’s booth at the July Tradeshow along with Melissa Cohoon-Neece, Cranbrook Group.

I am excited the Pleasanton Chamber will be hosting the annu-al Tri-Valley Mayors Summit on Tuesday, October 5, 2010 at Palm Event Center, 1184 Vineyard Avenue, Pleasanton.

This is a great event for the business community to attend and hear about the opportunities and areas of growth in the Tri-Valley.

Over 200 businesses and com-munity leaders attend this annual event, in which Mayors: Mike Doyle, Danville; Tim Sbranti, Dublin; Marshall Kamena,

Livermore; Jennifer Hosterman, Pleasanton and H. Abram Wilson, San Ramon, will discuss obstacles and opportunities for a stronger regional economy. The luncheon is presented by the Pleasanton, Danville, Dublin, Livermore and San Ramon Chambers of Commerce and main event sponsors include: AT&T, BKF Engineers, Chevron, Fremont Bank, Hoge Fenton, PG&E, Thompson & DePretis, LLP, and University of San Francisco. Networking begins at 11:30 a.m. and the program will begin at 12

noon. Cost to attend is $35 per person for Chamber m e m b e r s ; $45 for non-members. To make a res-ervation visit www.pleas-anton.org or call the Pleasanton Chamber office (925) 846-5858 ext. 201. Please mark this important com-munity event on your calendar. I look forward to seeing you there.

The historic fire station in down-town Pleasanton was built in 1929 with bricks from a local brick foundry. This treasured building extends its legacy as it transforms into the Firehouse Arts Center. The Firehouse Arts Center will feature a 227-seat flexible studio theater, 2,000 square feet of high quality gallery space, two large art class-rooms, and a spacious grand lobby for receptions and events. As a mul-tiple-use facility, the Firehouse Arts Center will provide a broad range of programming opportunities. From musical and theater performances to lectures, films, workshops and dem-onstrations the facility will serve as a vibrant center for the arts.

The City of Pleasanton will host a FREE public Grand Opening and Dedication on Saturday, September 18 from 10:00 a.m. to 3:00 p.m. Everyone is welcome to partici-pate in this free, fun, family event! The dedication ceremony will take place at 11:00 a.m. The festivities will include music, theater perfor-mances, art exhibits and demon-strations, self guided tours of the new arts center, children’s activities

and refreshments. For more infor-mation, please contact the City’s Parks and Community Services Department at (925) 931-5340. Tickets for the fall season may be purchased online at www.firehou-searts.org and beginning September 18, tickets can also be purchased at the box office of the Firehouse Arts Center, located at 4444 Railroad Avenue in downtown Pleasanton. The box office will be open Wednesday through Friday from 12:00 to 6:00 p.m. and on Saturdays from 10:00 a.m. to 4:00 p.m.

As one of the few cities in the nation to open a new communi-ty arts center in 2010, Pleasanton anticipates a full range of benefits with the addition of the Firehouse Arts Center in September. This stunning new facility will host an ongoing roster of performances and shows and will play a pivotal role in the local economy. The Firehouse Arts Center is expected to generate many new patrons who will enjoy the many retail and dining options available in the downtown district and throughout the city.

Pleasanton Chamber hosts Tri-Valley Mayors summit By steve Fast

Firehouse arts Center opens this month

Steve Fast2010 Chairman of the Board, Electro Imaging Systems, Inc.

Business Spot l ight

Securitas offers a range of secu-rity solutions for many markets including: Gated Communities, High Tech and Manufacturing facilities, Commercial Business Parks and Healthcare facilities.

The major companies that make up Securitas Security Services USA, Inc. have been providing security in the United States since 1850 and worldwide since 1934. Today, Securitas has operations in over 34 countries.

What sets them apart from their competitors is a corporate com-mitment to lead their industry by establishing consistent, profes-sional standards; fostering pride in their work; ensuring opportuni-ties for advancement; providing a

wide variety of training programs for their security officers; and building self-esteem in the secu-rity profession. Securitas USA is a strong advo-cate of the “Living Wage” program, whereby they strive for employee wages that are adequate to support a reasonable standard of living in the geographic areas where they reside. They also support a strong ben-efit/incentive and training programs to increase the retention levels of current employees and allow them to work more efficiently. Joshua Tigner is the Branch Manager of the Securitas Walnut Creek office locat-ed at 401 Lennon Lane, Suite #150, Walnut Creek, (925)746-0552, visit them online at www.securitas.com.

securitas provides security solutions to thousands of businesses

Joshua Tigner, Branch Manager

4 Pleasanton Chamber of Commerce I Business Connect ion September 2010

After 18 years of fear in Fremont, Pirates of Emerson Haunted Adventure has a new location at the Alameda County Fairgrounds, corner of Bernal and Valley Avenue. This attraction is completely unlike the traditional haunted house; they have taken this Halloween Adventure to a much, much higher level. Journey back….travel to the 15th Century when pirates reigned supreme! Their reincarnated remains will terrorize and fascinate all who enter this Haunted Adventure. Pirates of Emerson have made extensive use of special effects, robotics, animation and interac-tion. Over the years, this fam-ily owned attraction has grown to

approximately 5 acres of fright! This is real adrenaline pumping excitement – definitely not for the faint of heart!

Dare ye landlubbers to join them at Pirates of Emerson! For pricing and scheduling information visit www.piratesofemerson.com.

Pirates of emerson comes to Pleasanton

Hilton Pleasanton at The Club 7050 Johnson Drive

Pleasanton

Cost to attend is $20 Payable in advance or at the door.

For reservations, contact Kate D’Or (925) 846-5858 ext. 203 or [email protected]

Leadership Pleasanton Grads Re-connect with your

classmates and help welcome the Class of 2011!

Sponsored by:

September 8, 2010 7:30 - 9:00 a.m.

Alumni Breakfast

Not receiving alumni event information? Contact Kate D’Or at the

numbers above.

Red Robin Restaurant 4503 Rosewood Drive

Pleasanton

Price: $17.00 (includes entrée, soda/iced tea, tax and tip)

Our speaker this month will be Sandra Wing, Sandra J. Wing Healing Therapies Foundation

RSVP to Kate (see below) by Sept. 25th.

Visit www.pleasanton.org/leadershipalumni.html for menu selections

Alumni Luncheon Friday, September 27th

Noon to 1:00 p.m.

Not receiving alumni event information? Contact Kate D’Or at 925-846-5858 ext. 203

or [email protected]

Circle of Inf luence Spot l ight

Amos Productions provides a variety of services for Special Events. They have a team of multi-award winning DJ’s, Master of Ceremonies, Videographers and Audio Visual Technicians. They specialize in Weddings, Corporate Events, School Functions and pri-vate parties. They have a full time office staff to help with all your planning needs. Their talented staff of DJ’s and Videographers are trained by their nationally recognized educa-tors — whereas most DJ’s and Videographers in the region are self taught. The results of their higher education, stands out among the rest, which is why their team is referred by just about every venue throughout the Tri-Valley area. Jody Amos is owner of Amos Productions and recently celebrat-ed 20 years in business last month. Amos Productions now offers a full line of professional Audio Visual Services and rentals. Sound

Systems, Video Projections, Staging and Visual Aides, they provide it all. They are located at 5715-C1 Southfront Road in Livermore. To book your next event, contact Nicole Duffin, Office Manager at (925)449-3847 and visit Amos Productions online at www.amospro.com The Circle of Influence recogniz-es companies whose continual sup-

port has been instrumental in the growth of the Pleasanton Chamber of Commerce. Companies who are committed to the Pleasanton Chamber’s goals and objectives are invited to arrange for a visit to discuss the benefits and privi-leges of membership in the Circle of Influence. For more informa-tion contact the Chamber office at (925) 846-5858.

amos Productions celebrates 20 years in business

What do a Puppet Drama Camp for high school special needs stu-dents, a Multicultural Fair, and a trip to the theater with Village High students have in common? They are all examples of the Arts in the Schools Grant Program sponsored by the Pleasanton Cultural Arts Council (PCAC). Each year, teachers from every Pleasanton school, can apply to the PCAC for grant money to put on an arts education program of their choosing. These programs often benefit a whole school and members of the community, and they always have an impact on the students who participate. One student was the first in her family to see a live theater production and said “the time went by like 5 min-utes, and now that I have seen the play, I understand the book better.” A teacher of 30 years wrote “the final production literally brought tears to my eyes seeing the fun that every student was having without

barriers or stereotypes.” The Arts in the Schools Program is just one of the programs spon-sored by the PCAC. PCAC was established in 1979 as an all vol-unteer, non-profit organization with the belief that the arts nurture the spirit of those in our commu-nities. Since its inception, PCAC has helped bring the orchestra program to the elementary and high schools, helped rebuild the

Amador Theater and has played an integral role in the launching of the new Firehouse. Now, with significant cutbacks in arts programs, PCAC hopes to con-tinue to bring the arts to all mem-bers of the community. To find out more about becoming a member or to make a donation, you can go to the website www.pleasantonarts.org or contact Jill Vellinger at [email protected].

Pleasanton Cultural arts Council keeps the arts going

September 2010 Pleasanton Chamber of Commerce I Business Connect ion 5

Elite Training Center is more than just a place to enhance your physical fitness and or develop skills in martial arts. By joining Elite Gym, you instantly become a member of not only the gym but of the family and community that is the foundation of the gym’s friendly, family orientated atmo-sphere.

Their 7000 square feet facility is state of the art and geared towards individuals of all ages and skill levels. Whether your goal is simply to get in shape with some of their fun fitness classes, or become a competitive fighter, ETC has what you are looking for.

Each class offers fun and chal-lenging workouts that always change; it is never the same bor-ing program. Changing the work-out constantly promotes muscle confusion and prevents muscle plateau. If you are ready to make a life change or take your fitness to the next level, go on in and try their program. They will be having a sec-ond anniversary celebration, Saturday, September 18th from 12:00 noon to 4:00pm. You are invited to join them for Food, Fun, Festivities and Professional

Fighting Demonstrations. Come early for autograph sessions with Professional MMA fight-ers. RSVP to Paul Rubio at 925-967-3265.

Elite Training Center is located at 1279 Quarry Lane in Pleasanton call 925-967-3265 or online at www.elite-tc.com.

elite Training Center marks second anniversary

Business Spot l ight

TG Information Systems focus-es on supporting the information technology needs of small to mid-sized organizations in the East Bay region to include home office networks. Tanis Information Systems was in busi-ness since 2004 before incorporating in late 2008 and becom-ing TG Information Systems, Inc. Their expertise on a wide variety of systems and software and our dedication to customer service and

customer relationships. They pride themselves at being the best at pro-viding solutions to integrate informa-tion systems into the daily operations

of our customers. TG Information Systems is located in downtown Pleasanton at 4713 1st Street, Ste 225. Both the Principals of TG Information Systems are Pleasanton residents and very active in our

community. Mark Tanis or James Gilbreth can be reached at (925) 426-2322 or visit www.tginfosys.com.

IT solutions for small and medium businesses

Bernie BillenValley Community Bank

Joseph BradleyRe/Max Accord – The Bradley

Group

Lillian CordiceGenworth Financial

Sheila CunhaJ. Rockcliff Realtors

Kathleen DavisLife Technology

Ambassador Chair

Tom DoteTom Dote Farmers Insurance

Steve FastElectro Imaging Systems, Inc.

Paul GentzGentz Construction, Inc.

Leon GundersonSelect Imaging

Mary HansonFrontier Wealth Strategies

Deanna HinkinsHairlights Salon

Maron ImpagliazzoEdgewood Partners Insurance

Center (EPIC)

Jennifer JeungHilton Pleasanton at the Club

Robert JohnsonPrideStaff

Alice JonesMarketing Solutions Group

Brett JunellKeller Williams Tri-Valley Realty

Gail LefcourtVolunteer

Jeff LeuchiProforma J.C.L. Print Associates

Michael LevyLPL Financial

Patty ManziRealty World Action

1 Properties

Carol MarshallThe Write Business

Jamila QayumPleasanton Marriott

Claudia QutobComerica Bank

Gary RenardServiceMaster Affinity Janitorial

Stephen RichardsonStephen V. Richardson Consulting

Amy SlussChart Your Own Health

Brenda Sylva-MeuserChromagraphics

Daryl ThomasCherry Creek Mortgage

Tim TotahKeller Williams Tri-Valley Realty

Kathi VermontRandick O’Dea & Tooliatos, LLP

Kash YajnikYajnik and Mehta Associates

CHaMBer aMBassadorsThank you to the individuals who serve as the “public relations”

arm of the Pleasanton Chamber of Commerce.

For information on how to become an ambassador call the Chamber office at (925)846-5858 ext. 202.

PHOTOS COuRTESy OF PHiLLiP DOyLE PHOTOGRAPHy, WWW.PHiLDOyLEPHOTO.COM

The Pleasanton Chamber of Commerce and Pleasanton Downtown Association recently held its 6th annual joint networking mixer hosted by Blue Agave Club. Over 200 attendees enjoyed margaritas and sampled delicious food. Blue Agave Club is owned by Alejandro and Susan Garcia. Their specialty is blending tra-ditional Mexican flavors with health conscious

California — style of cooking. Blue Agave is open for lunch and dinner every day and have excellent patio dining. They also specialize in premium sipping tequilas and carry over 200 different varieties. Blue Agave Club is located at 625 Main Street in downtown Pleasanton. Visit them online at www.blueagaveclub.com or to make a reservation call (925)417-1224.

Mexican cuisine and margaritas blends at mixer

Blue Agave staff takes a minute from serving at the joint mixer

6 Pleasanton Chamber of Commerce I Business Connect ion September 2010

Business Class: Church

Valley Community Church4455 Del Valle ParkwayPleasanton, CA 94566Contact: Jay AshcraftPhone: (925)846-6622Web Site: cafevcc.com

Business Class: Manufacturer

Bivio Networks, Inc.4457 Willow Road, Suite 200Pleasanton, CA 94588Contact: Keith GloverPhone: (925)924-8620Email: [email protected] Site: bivio.net

Business Class: Real Estate Industry

Realty World Complete Services6950 Village ParkwayDublin, CA 94568Contact: Belinda BuchananPhone: (510)684-5129Email: [email protected] Site: rwcompleteservices.com

Business Class: Individual Member

De Baca Martens, KarenPleasanton, CA 94566Contact: Karen De Baca MartensPhone: (925)846-7227Email: [email protected]

Business Class: Title & Escrow Services

Green Escrow Services, Inc.5776 Stoneridge Mall Road, Suite 376Pleasanton, CA 94588Contact: Alicia Candelaria-FinauPhone: (650)773-3633Email: [email protected] Site: greenescrow.biz

Business Class: Computer Network Consulting, Sales, Services & Support

Right Cliq5994 W. Las Positas Blvd.Pleasanton, CA 94566Contact: Tom KozasPhone: (800)782-2115Email: [email protected] Site: rightcliq.net

Business Class: Real Estate/Residential

Junell, Brett - Keller Williams Tri-Valley Realty5994 W. Las Positas Blvd., #101Pleasanton, CA 94588Contact: Brett JunellPhone: (925)737-1000Web Site: junellteam.com

Business Class: Beauty Aids & Supplies

Color Me Beautiful, Inc. — Lavette Salone26316 Regal AvenueHayward, CA 94544

Contact: Lavette SalonePhone: (510)785-7862Email: [email protected] Site: colormedirect.com/lovie

Business Class: Chiropractor

Michael A. Gabrielson, Professional Chiropractic Corporation5820 Stoneridge Mall RoadPleasanton, CA 94588Contact: Michael GabrielsonPhone: (925)460-3877Web Site: foothillchirocenter.com

Business Class: IT Consulting & Professional Services

TG Information Systems, Inc.4713 First Street, Suite 225Pleasanton, CA 94566Contact: James GilbrethPhone: (925)426-2322Email: [email protected] Site: tginfosys.com

Business Class: Real Estate/Residential

Realty World Action 1 Properties3958 Valley Avenue, Suite HPleasanton, CA 94566Contact: Cameron RiegelPhone: (925)884-3844Email: [email protected] Site: realtyworldaction1.com

Forty-nine YearsAT&T

Twenty-seven to Thirty-one YearsBB&T — Tanner Insurance ServicesComerfords Service ExpertsDeborah McKeehanKKIQMacDonald Law Office

Twenty to Twenty-six YearsBruce Jones, CPACharter PropertiesErik’s DeliCafe of PleasantonGene’s Fine FoodsKeyPoint Credit UnionKeystone Adult Learning CenterMercedes Benz of PleasantonPleasanton/Tulancingo Sister City Association

Fifteen to Nineteen YearsAl Kaplan Real EstateAlden Lane Nursery & Garden Center, Inc.California Youth Soccer Assn.Foothill Optometric GroupLivermore/Pleasanton Pediatrics GroupPatelco Credit UnionPeddler Shoppe, TheRotary Club of Pleasanton NorthShrine Event CenterSleeter Group, Inc., TheSo Unique Painting & DecoratingVavrinek, Trine, Day & Co., LLP

Ten to Fourteen YearsBay East Association of REALTORSBridges Golf Club, TheFarmers District Sales & Recruiting OfficeHaggerty, Scott — Alameda County Supervisor, Dist. 1Manning, Roger — Keller Williams Tri-Valley RealtyOracleShepherd’s GateStrother & Associates, CPATaylor Family Foundation, TheTri-Valley One Stop Career CenterWells Fargo BankZone 7 Water Agency

Five to Nine YearsA Touch of Health Day SpaBlue Agave Club

Centerpoint Properties, IncCold Stone CreameryDenali Data Systems, Inc.Dote, Tom — Farmers Insurance GroupEnglish Rose, TheEntrepreneur’s Source, TheGoodguys Rod & Custom AssociationHeritage EstatesIT Pro SourceJ. Rockcliff REALTORSManzi, Patty — Realty World Action 1 PropertiesQuarry Lane School, TheSafeway, Inc.Shred-ItStephen V. Richardson ConsultingStriking WebTri-Valley Community Television Corp.

One to Four YearsTrapeze NetworksMelanie James PhotographyJamie HintzkeLinsco/Private Ledger Corp.MAX TREADMILL Does It All!Summit Financial Group, LLCGenworth FinancialPans on FireCheryl Cook-KallioMcKeehan AssociatesPalo Alto Medical FoundationEastern Medical CenterShaklee CorporationEdge Fitness & Sports PerformanceGentz Construction, Inc.Matsumura Law FirmOasis GrilleRicks PerformanceDutra Enterprises, Inc.Togo’s SandwichesCCI Financial & Insurance ServicesNetrique, Inc.Creatability, LLCPrideStaffCallippe Preserve Golf CourseHiBix CorporationElliston VineyardSue Evans PhotographyThe Kensington ApartmentPlato’s ClosetTri-Valley Orthopedic SpecialistsAllstate Insurance-Bob McGlinchy, CLU, CLTCBay Pay Payroll, Inc.Jeff BowserViva Yogurt Cafe

New MembersMembership Anniversaries

June - July 2010

During the past two months, close to 100 businesses renewed their investment in the Chamber, thereby demonstrating their continued commitment to community excellence while realizing the benefits, services and representation associated with membership in Pleasanton’s leading business organization. We recommend that you look first to Chamber members for your business and consumer needs.

At long last it appears a mixed-use development plan for the former Staples Ranch property at I-580 and El Charro Road will move forward with the simultaneous completion of Stoneridge Drive east of Santa Rita Road – a project viewed by the Pleasanton Chamber as vital to the future of the local economy, as well as quality of life in the community. It was a long and very bumpy ride toward the approval, and some remain skeptical that it will ever be built because the project still has its opponents, and so many of the economic assumptions the project was based upon evaporated with the recession. Ultimately it took a council chambers full of upset seniors who were cheated of their opportunity to move into the proj-ect’s planned assisted living facili-ties, and nearly a million dollars of additional ‘environmental mitiga-tion’ funding from Alameda County to overcome years of stalling tactics by project opponents and bring par-ties together in agreement. By night’s end there was unanimous support for the supplemental environ-mental document, and an agreement between the cities of Livermore, Dublin and Pleasanton that calls for the opening Stoneridge Drive to El Charro Road only when Livermore extends Jack London Boulevard west to El Charro Road. Livermore’s plans to complete Jack London are on hold until a new developer is found to build its planned retail outlet mall at

the northeast corner of El Charro and the 580 freeway. Plans for the former Staples Ranch 123-acre parcel include a new auto mall, a freeway oriented retail center, a four-rink ice skating facility, and Stoneridge Creek, an 850-unit senior housing/assisted living development by Continuing Life Communities. In the Chamber’s view this proj-ect is critical to the local economy. Not only will it create new jobs, but Hendrick Automotive Group and the Mercedes dealership generate sub-stantial public revenues that provide city services at the extraordinarily high levels Pleasanton residents are accustomed to. Deteriorating tax bases in cities throughout the region have resulted in cuts to public health and safety, parks and recreation services, as well as simple pot hole repairs in many municipalities. By contrast, with Staples Ranch, Pleasanton can add to its inventory of community parks and recreation, bolster the local tax base, create new jobs, improve traffic, qual-ity of life for seniors and strengthen the local economy. In short it is one of the most significant new projects in the entire East Bay, and the envy of many communities. That said, we’re still a long way from sticking shovels in the ground, and community-wide support is still critical. Stoneridge Creek’s specific development plans, along with plans for the auto mall will be reviewed by the City Council on September

7. Assuming all goes well on the 7th, Pleasanton will then be ready to formally apply to LAFCO, the Local Agency Formation Commission of Alameda County, to annex the Staples Ranch property into Pleasanton so that development can get under way. The annexation process could take an additional six months. The best-case scenario has CLC readying their first Stoneridge Creek units for occupancy in 2012 or 2013. Timelines for the auto mall, retail center and the ice skating facil-ity are unknown, but not likely to come together any time sooner than CLC’s. The completion of Stoneridge Drive east to El Charro Road will fulfill a long-planned traffic improve-ment for the north eastern area of the city, providing an important east-west connector between Livermore and Pleasanton. Linking Stoneridge Drive’s completion to Staples Ranch was the right thing to do for both the project and for the City of Pleasanton. Doing so means that Alameda County will pay for its construction, estimated at $8 million. While the agreement finally reached in August is considered by many to be the last of the major hurdles facing Staples Ranch and Stoneridge Drive, Chamber leaders are not convinced the project is a done deal just yet, and it’s vitally important to show contin-ued support at every public hearing until the shovels are in the ground – so much depends on it.

staples ranch approved, but are we there yet? By scott raty, President and Ceo

September 2010 Pleasanton Chamber of Commerce I Business Connect ion 7

Business Spot l ight

Marketing Solutions Group (MSG) has been providing low cost, high exposure TV commer-cials to the Pleasanton (Tri-Valley) area since 2004. Alice Jones, Marketing Director for MSG, says that businesses often don’t believe her when she tells them that they can get 72 spots every week, over a six month period of time, for under $1,500.00 month-ly with a :30 second commercial. Further, according to Comcast’s audience rating computers, the commercials will be seen by 96% of the approximately 70,000 homes in the TriValley area. The statistics refer to MSG’s basic package as broadcast to 23 general audience networks on

Comcast, daytime and primetime. Even production of the :30 second commercial is included in the pay-ments. Intriguingly, it is possible to get the same exposure for almost half the price, above, by doing a :15 second commercial. Gary Bosley, MSG president, points out that cutting edge mar-keting and advertising is including social media with old media, as in actually promoting a company’s blog, etc., via TV commercials. In addi-tion, MSG puts its advertisers on the TriValleyServices.com website along with posting them on YouTube. For example, look at “Yanagi Sushi Bar” for one of the latest commercials MSG has done. Alice can be reached at 925-519-6034.

Mayor Jennifer Hosterman, challenger Cindy McGovern, Vice Mayor Jerry Thorne and Council member Cheryl Cook-Kallio, along with challengers Karla Brown and Fred Watson have been invit-ed to participate in a Candidates Breakfast Forum sponsored by Pleasanton Chamber of Commerce from 7:30am to 9am on Tuesday, September 14, 2010 at Faz at the Four Points Sheraton Hotel. According to Chamber Board Chairman Steve Fast, the mayor and council candidates have been asked to come prepared to speak

to elements of the Chamber’s com-munity vision, Pleasanton 2015. “We have asked candidates to speak to the issues in Pleasanton, their qualifications, and elements of Pleasanton 2015: A Community Vision,” says Fast. Longtime Pleasanton resident, business owner and past Chamber Board Chairman Brad Hirst will moderate the program. To make a reservation download the registra-tion form at www.pleasanton.org or call 925-846-5858. The cost is $22 per person and reservations are required. Public is invited to attend.

Lights, camera, action!

Gary Bosley, MSG president, and Alice Jones, Marketing Director, at the MSG office at 777 Peters Ave. in Pleasanton.

Innovate or die. Sounds harsh, doesn’t it? But look at your cell phone and what it can do today that it couldn’t two years ago.

Innovation as a business strat-egy has been around a long time. But more recently, inno-vation has become a growth strategy for cit-ies and regions as well. Think Silicon Valley.

Still, while a geo-graphic region can decide to call itself a place of innovation, it won’t succeed unless certain elements exist. Noted economist Dr. Tapan Munroe says there are seven key elements of what he calls an innova-tion ecosystem: research ideas, innovations and technology transfer; entrepreneurs; investment capital; workforce; social and pro-fessional networks; business envi-ronment; and quality of life. As you read that list, you may notice we’ve got all these elements to build a successful innovation culture right here in our region.

In fact, the Tri-Valley already contains a disproportionately high share of what are called “gazelles,”

a term coined by Inc. Magazine to describe the fastest growing com-panies in the United States. The Tri-Valley has an astounding 21.5 gazelles per million people com-pared to the national average of

1.7 gazelles per million. There are already almost 800 technology com-panies in the Tri-Valley, with two industry clusters dominating our technol-ogy sector: software and clean tech. Biotech and communications also have a significant pres-ence in our region. So a group of forward-thinking business leaders asked what could happen if we put forth a concert-ed effort to build further

on these elements. The answer is an exciting new enterprise called Innovation Tri-Valley, which is a growing partnership of public and private entities that are commit-ting leadership, time and dollars to create an interconnected hub of innovation to spur job growth and sustain a healthy regional econo-my and vibrant communities. The Innovation Tri-Valley team has put together a roadmap out-

lining three key initiatives that will be the drivers in making the Tri-Valley a nationally recognized center of innovation. These initia-tives focus on Business Innovation, Public-Private Innovation, and Cultural Innovation. Business Innovation will build on the Tri-Valley’s already fertile business environment by attract-ing other businesses to join us in generating jobs, retaining our top talent and expanding the number of major corporations based here. Public-Private Innovation will support strategies to secure new funding for economic growth pro-grams through inventive partner-ships that stimulate research & development, leverage intellectual property to bring it to the com-mercial market, and engage in regional advocacy. Cultural Innovation will con-tinue to enrich our quality of life to attract top talent from around the world, while making the Tri-Valley globally connected but still locally unique. To become involved in sup-porting this worthwhile effort or to learn more about Innovation Tri-Valley, visit www.innovation-trivalley.org.

Innovation Tri-Valley sets sites on our Future By Pamela ott, economic development director

Pamela OttEconomic Development DirectorCity of Pleasanton

Who will be elected in Pleasanton?Here’s how it works:

1) Provide us with your business card for the November issue of Business Connection newsletter

2) Bring us 1,200 holiday party plan-ning promotional fliers (8.5"x11") for the November newsletter sent to all Chamber members and civic leaders

PLUS3) Your business name and contact information will be highlighted in a prominent article in November’s news-letter to further encourage the thou-sands of readers to book their holiday parties with you.

4) We'll follow-up the November pro-motions above with an e-blast to chamber members in December - fur-ther promoting your holiday party plan-ning information, reminding them it's time to make their holiday party reser-vations.ALL FOR ONLY $250 ($400 value).

ATTN: Caterers, Restaurants & Banquet Services

Space is limited. Reserve your spot today! Contact Wendy Gutshall at 925-846-5858 ext. 201, or [email protected]

The Holiday Season can be a stressful time and is only a few short months away. The Chamber wants to help you book as

much holiday business as possible this year with our HOLIDAY QUADRUPLE-PLAY PROMOTION.

of potential customers REACH THOUSANDS

8 Pleasanton Chamber of Commerce I Business Connect ion September 2010

Frontier Wealth Strategies is an independent financial planning firm, where Certified Financial Planners TM provide objective advice, with the highest fiduciary standards that put the client’s needs first. This is accomplished through customized solutions that provide the direction and confidence needed to take charge of financial assets and to live with the security of having a solid money “blueprint” in hand. Helping individuals, families, and small business owners achieve their financial goals is the passion of the founding partners – Michael Hansen and Mary Hanson. If you would like to learn more, give them a call at (925) 930-3973.

Main Street Meat and Fish Market recently opened in downtown Pleasanton and offers a wide range of fish and meats including: Wild

Line Caught Fish Filleted at Market Daily, Scallops, Prawns, Oysters, Crab & More. They also offer All Natural Locally Grown Beef,

Pork & Lamb, Top Tiered Dry Aged Certified Angus Beef, American Kobe Beef, Specialty Sausages Including Their Own All Natural

Varieties, American Bison, Natural & Organic Free Range Chicken, a Variety of cuts are available & special orders are welcomed.

Holiday Turkeys & Roasts are Available Upon Request. Main Street Meat and Fish Market is located at 700 Main St. Pleasanton.

Telephone: (925)523-3160 Email: [email protected] Hours 10am - 7pm Sunday thru Friday - Saturday 9am - 7pm.

ServiceMaster Affinity Janitorial is proud to be a part of the Tri-Valley Community and the Pleasanton Chamber of Commerce. They provide full service janitorial, carpet and resilient floor cleaning, plus many other services to commercial clients throughout the Tri-Valley. Visit them online at www.smajanitorial.com to learn more or contact them directly at 925-605-4436.

Realty World Action 1 Properties is Pleasanton’s premier real estate company providing real estate sales and property management services in the East Bay Tri-Valley area. Their taste-fully appointed office is centrally located at 3958 Valley Avenue, Suite H just east of Santa Rita Road. Visit them on the web at www.RealtyWorldAction1.com or stop by for a visit and a cup of gourmet coffee.

St. Clare’s Episcopal Church and Christian Preschool recently broke ground on a community garden, which will serve as an

education tool for the preschool children and church congregation, with the bulk of the harvest intended for donation to Open

Heart Kitchen. Many thanks to all those who donated their time, gardening skills, and materials to begin our garden ministry,

including: Terra Bella Family Farm; Veranda Landscaping; members of the church vestry and congregation; and the preschool

staff and students. St. Clare’s is located at 3350 Hopyard Road, Pleasanton, (925) 462-4802, www.stclarespleasanton.org.

Northwestern Mutual is a premier, nationally acclaimed financial services firm, specializing in life, disability, long term care insurance, as well as retirement, estate, and business planning. They are pleased to introduce the expanded Pleasanton office, dedicated to serving the Tri-Valley area, located at 6150 Stoneridge Mall Road, Ste 340. Under the leadership of Field Director Charlene McKenney, they look forward to being a major contributor to the financial security for families and businesses of this community. Contact them at 925-225-9500 or visit www.northwesternmutual.com.

The creators of the award winning Pakistani Restaurant Shalimar Sunnyvale have come together to bring you another best in class Pakistani/Indian Restaurant. Anarkalee Restaurant recently opened in the Wal-mart shop-ping center near Payless Shoes, 4515 Rosewood Dr, #700, Pleasanton. They have chosen the most flavorsome and tasty dishes from all parts of the Indian Subcontinent and they sincerely believe that they will please the exacting standards of their patrons. They use corn fed organic chicken and all their meats is fresh, never frozen and they source the freshest ingredients and spices to ensure that home cooked taste!

Green Escrow Services, Inc. is a new independent escrow company specializing in real estate sales & refinances, business escrows, mobile and manufactured homes, floating homes, and hold-ing escrows. They also draw documents such as deeds, noted & deeds of trust, powers of attorney etc. They utilize a transaction management platform called SureClose, which allows them to digi-tize all of their documents so that their customers can review them on a secure Web-Site prior to signing. Additionally, they minimize their paper usage and produce a disc to customers for their final closing documents. Visit their web-site at www.greenescrow.biz.

Ribbon Cut t ings # Creat ing new jobs, s t ronger economy

CirCle of influenCe MeMbers

Pleasanton Garbage service