Business competition Presentation Format

Team Name: Trio Expedition

Members1.Sarker Md. Sadman Shabab Ratul2.Safwan Yusuf3.Tanvir Tamim Rahman

Audience Profile

• MARKET SEGMENTATION:Behavioral Segmentation

Occasion User statusUsage rateLoyalty statusReadiness stageAttitude toward product

Audience Profile

Geographic SegmentationCountryDensity

Demographic SegmentationNationality

Audience Profile

• Target Market: We will be using undifferentiated marketing

mostly Limiting:

Cricket playing nations of the world Not taking holiday and seasonal under occasions Not taking non user under user status Keeping out non loyal audience under loyalty status Keeping out unaware audience under Readiness stage

Audience Profile

• Positioning: We want to place, Bangladesh cricket team as the next

big thing in the T20 cricketing scenario, in the minds of the Bangladesh cricket team fans

So the Bangladesh cricket team fan base need to provide adequate support even when the team is underperforming

Audience Insight

• We are perceiving our cricket fans of Bangladesh cricket as conditional

• A lot of them support the team only when the team is performing well

• They fail to realize that the team needs the support most, during their bad times

Big Idea

• To support Bangladesh cricket “unconditionally” so that they can get success in this T20 World Cup

Consistency between Insight and Big Idea

• Audience Insight: A lot of the Bangladesh cricket team fan do not give adequate support when the team is not performing well

• Big Idea: To support Bangladesh cricket unconditionally

Consistency between Insight and Big Idea

• We want to let all the Bangladesh cricket fans know that the team requires immense support when the team is performing bad or going through bad times

• We are spreading this message through our TVC

Media Plan and Execution