BUSINESS CLASS ACTIVITY 1

What is advertising ?Advertising is a form of communication between producer and consumer.

What is its purpose?

• Make customers aware of your product or service• Draw customers to your business• Enhance the image of your company• Announce new products or services

False advertising?

• false or misleading statements• misrepresentation of the product that may negatively affect many

customers• somewhat illegal and unethical

Why some companies still do it?

• to convince customers to buy their products• take advantages of those customers who lack of knowledge and trust

Solutions to false advertising

• Strengthen the law to make punishment on those who committed false advertising

• Expose their lies by posting on social media.