- 1. SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Foundation of
Natural Build Environment (FNBE) Semester 2Group Members: Yap Yong
Xing Melvin Lim Wei Jien Tan Wen Hao Jake Sia(0314715) (0315772)
(0313690) (0314396)Subject: Introduction to BusinessLecturer: Chang
Jau Ho1
2. Table of Content Executive Summary ..3 Objectives ...4 Target
Market ..5 Competition Analysis ....6 Product and Packaging ..7
Pricing ...9 Promotion ..10 Sponsors .....11 Distribution ....12
Green Measures ..13 Human Resources Planning .14 Evaluation of
Results ..15 Conclusion 162 3. Executive Summary The purpose of
this report is to organize the data collected for this project. In
this project, we have bought some goods and sold them and with the
money collected from this event, we will donate the money to Sri
Eden, an orphanage home. In the report we go through several
things, some of which include our target market and our main
competition in the event. Towards the more details of the report we
have wrote about the goods and their packaging that were sold to
the customers. We also discussed ways of how we would promote and
advertise our goods so that customers would buy our products. Last
but not least, we present the results of the sales which we have
obtained from the business we ran for a week. We even included our
very own organizational chart of our group of 4 members where each
of us plays a different role in our small business.3 4. Objectives
The objectives of this project are so that we get a feel of human
resources management, marketing, operations and finance in
business. By carrying out this project we also can understand the
social and ethical responsibilities of a business. Instead of
keeping the profits we earn for ourselves, we have to find a
charity organization to donate the money to. So we have chosen Sri
Eden as our charity organization. Sri Eden is an orphanage home and
we believe that children are the future of this country and hence
by supporting this orphanage home we hope to contribute to this
countrys future. Our target sales during the charity drive event is
around RM1000 RM2000. However, if we exceed that amount, we would
still give RM2000 to the charity organization but we are thinking
of splitting the extra money amongst ourselves.4 5. Target Market
Our primary customers would come from Taylors University Lakeside
Campus where most of them would be students, lecturers, staffs and
parents. Our secondary choice of customers would be people around
housing areas and hawker stalls. The first thing at comes to mind
is food because everyone needs food however it also depends on what
types of food. Since Chinese New Year isnt officially over, we
would try selling some Chinese New Year snacks. Since Valentines
Day is also around the corner, we would also sell some chocolates
in conjunction with Valentines Day. We may also sell some other
things that people might like such as wristbands, cupcakes and
earrings. Naturally when it comes to spending power of the
customers the customers from Taylors University Lakeside Campus
would be more thrifty in spending their money since they are mostly
students. However, when it comes to customers outside of campus
area, they would be more open to buying our product seeing as how
most of these people already have jobs.5 6. Competition Analysis
One of our main competitors is also from the same course as us.
They are selling Valentines Day chocolate. One of their main
strengths would be the variety of chocolates they are selling and
their chocolate designs are very nice. However, they only
specialize in selling chocolates which may cause appeal to only a
specific market. Also the fact that they have labeled their
chocolate with quite a high price, RM6 each together with free
gifts. This may cause them to lose some sales. Another of our main
competitors is also from the same course as us. They are selling
Chinese New Year cookies which they are selling for RM9 per box, as
well as Valentines Day cookies which they are selling for RM5 per
pack. One of their strength lies with their Valentines Day cookies
where they attach a small note to the packaging to make it special.
However their vulnerabilities are that they are selling just a few
products which may just appeal to a specific group of customers.6
7. Product & PackagingChocolates with Valentines Day
packagingCupcakesPeople should like it because since the packaging
goes well with Valentines Day.People should like it because it is
easy to eat, makes a good snack.Hair Bands with
ribbonsPringlesPeople should like it because it is simple yet
stylish.Who doesnt like Pringles, makes a good snack.7 8. Fried
Seaweed Since CNY is not officially over we thought wed try our
luck in selling these.Wristbands with brand brand labels
(eg.adidas) This is more of an extra extra product incase people
are interested.8 9. Pricing Chocolates Selling price: RM6 Cost
price: RM1.90 (24 boxes) Not popular & attractive Cupcakes
Selling price: RM1 per packet Cost price: RM5.20 per box (24
packets a box) x 4 Popular but not attractive Hair Bands Selling
price: RM6 (RM180) Cost price: RM2 (30 Hair Bands) Not popular
& attractive Pringles Selling price: RM5 each (RM60) Cost
price: RM23 one box (12 packets) Not popular & attractive Fried
Seaweed Selling price: RM12 (RM600) Cost price: RM6 (50 bottles)
Popular but not attractive Wristband Selling price: RM3 each (RM72)
Cost price: RM3.50 for 24 pieces Not popular &
attractiveHeart-shaped chocolate Selling price: RM10 per box
(RM180) Cost price: RM3.50 per box (18 boxes) Not popular but
attractive 9 10. Promotion Our main marketing message is to Help
the Kids from the orphanage, Sri Eden. We also believe that
children and the next generation are the future of this country.
Hence, we are donating to the orphanage. Our 2 main tools for
promoting our products are giving out free samples &
face-to-face conversation. The reason for this is because our
products are not well known so in order to sell it we need to let
people try some first and hope that they will come back to buy
some. We also used the old fashion way of face-toface conversation
because we plan to sell our stuff mostly to friends and friends
friends. Hence, we will promoting to them by word of mouth.10 11.
Sponsors For sponsorships, we have obtained some from parents,
friends and relatives. We target them because we know them and are
close to them also because they support our cause which is donating
to the orphanage to help the kids. Whats more is that all the money
will go to charity. Most of the sponsorships come in the form of
cash. We approached them by means of telephone calls and
face-toface meetings. We then explained to them that what we are
doing is for our business assignment and we are donating the money
to a charity organization, Sri Eden. By explaining this to them
properly we hope that they will understand and donate some money.11
12. Distribution For the fried seaweed, the supplier makes the
seaweed in Shah Alam. Upon completion we drove there to collect the
product and then drove to Taylors University Lakeside Campus to
sell them. For the other products. We bought the other products
from a whole seller in bulks at KL. It depends entirely on how much
stock we ordered which in our case the fried seaweed took around
4days to make and around 2hours to deliver from the supplier in
Shah Alam to Lakeside Campus. For the other products, we just
bought it and bring it to Taylors Lakeside Campus ourselves. The
number of customers we can reach effectively would be around 50 80
persons some of which having purchased our products more than once.
Customers cannot order our products online nor order via phone
because they do not see the urgency for buying our products. Most
of our customers buy our products when they are here in person
since it is also convenient for them.12 13. Green Measures Some of
our products are home-made which makes it environmentally friendly
in a way. The products include the hair bands and the fried seaweed
which was made at the home of the supplier. For the other products
which are not home-made the packaging used is not very hazardous
and is easily recycled. All the consumable products were already
packaged and sealed in their containers before it was even
distributed. After we sell the products, the good as well as their
packaging is in the hands of the customer hence it is their
responsibility how they handle the products waste.13 14. Human
Resource PlanningProject ManagerSales Executive(Melvin Lim)(Jake
Sia)Advertising ExecutiveAccountant(Yong Xing)(Wen Hao)We placed
Melvin as the project manager to have the overall control over the
project because he is good at organizing people and assigning jobs.
We then placed Jake as the sales executive to do the recording of
data for the report. We placed Yong Xing as the advertising
executive because he is talkative and can connect to people easily.
Lastly, we placed Wen Hao as the accountant because he likes doing
accounting and whats more is he volunteered himself.14 15.
Evaluation of results Business Charity Drive We Feel High High
P&L Statement for the year ended 30st June 2014$$$Revenue
Sales1332Less: Cost of Goods Sold(515.9)Gross Profit816.9Add:
Donation1000Adjusted Gross Profit1816.9Less: Expenses Stationery
Expenses(8.4)Printing Expenses(5.5)Total Operating
Expenses(13.9)Net Profit/(Loss)180315 16. Conclusion One of the
things we did wrong is that we mostly sold our goods to friends and
relatives or people we know because we failed to promote our goods
efficiently. However, despite what we have done wrong we are still
able to sell most of our goods and even collect some donation. In
conclusion, we are lucky we are able to sell all our products,
mostly the people that bought are friends and relatives. As a
group, we did learned a lot. We need to have teamwork and market
our products to people properly. Besides that, we really learned
not to be shy and ask anyone that passes by. Eventhough it was
tough but overall we had a fun time doing this project.16 17.
Appendix17 18. 18