Business Chamber Slides

SIMPLE FORMULA TO ATTRACT NEW CLIENTS

Marketing Blueprint - Growth Labz

BORING STUFF

• Recording

• If we run out of time

• Feedback

• [email protected]

HOW TO THINK ABOUT MARKETING

• Are you GREAT at what you do?

• Are the lives of your clients improved because you are in it/ helping them?

• Do people out there DESERVE and NEED YOU?

• Are there people out there you need to protect your clients from?

• Marketing is just a way for you to let your ideal customers know how you can help THEM

3 COMMON MISTAKES

1: ALL ABOUT YOU

GOOD EXAMPLE

2: NOT ENOUGH FOCUS

GOOD EXAMPLE

3: NO FOLLOW UP

• Only 2% of purchases (for higher priced products/ services) happen on the first contact

GOOD EXAMPLE

• Automated emailing systems

• Mailchimp, Active Campaign, Aweber, InfusionSoft

ONE QUESTION…

What’s In It For ME?

WIIFM• Start with your customers’ WHY

• Benefits NOT Features

• More Money, More Time, More Health, More Love

• Less Worry, Less Stress, Less “Loss”, Less Pain

EXAMPLES• Accountants: “Don’t let the tax man rip you off this

year - spend the money on your family instead”

• Chiropractors: “Stop putting up with lower back pain, and start living pain-free”

• Tradies: “Sick of tradies who don’t do the job right? Who you can’t trust to turn up on time, or charge you what they quote? Stop worrying - we’ve got you covered.”

GOOGLE

• People looking to BUY• “Traditional” services• Can be expensive if

not done right

FACEBOOK

• People browsing• “Interesting”

businesses or information

• Must have clear path to conversion

LINKEDIN

• Great B2B Platform• Relationship building/

conversation starter• Very expensive

OFFLINE MARKETING• Depending on the

method: great at covering general population

• Must be local targeted

• Still works

BACK-END STRATEGY

Correctly targeted campaign

Keyword specific Landing Page Lead Nurturing

ACTION PLAN

1. Target Client Profile

2. Where Are They “Hanging Out”?

3. Test (with a small budget)