The Grim Reaper of Innovation Business Cases
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The Grim Reaper of Innovation
Business Cases
Eeee bah gum! Yorkshire folk does t’innovation too tha’ nahs!
Velrada:
Clonizer – A.I.
90s 00s
2010 2014-16
MASHEAN
mashean.io
The Process of Innovation
namsource.com
Make Innovation Affordable
Global property project
marketing
Apps: 1 million Indian dairy
farms
Innovators in Oz, Vietnam and
India
EDiSON - A.I. for Innovation
2018 Highlights 2018 Highlights
Business Case Process
Governance
Innovation Process
Quick Study – Aged Care
Think more like Start-ups?
Canvases – tools for innovation
YES
KNOCK ONCE
NO
KNOCK TWICE
CIO OUIJA BOARD
https://www.pwc.com/us/en/advisory-services/business-innovation/assets/2017-innovation-benchmark-findings.pdf
Recommendation Expected Results Decisions
Drivers Scope Financials
Assumptions Risks/Benefits Costs
Risks Strategic Options Opportunity Cost
“By page 32 of the template I’d
forgotten what my idea was!”
Reid Hoffman, LinkedIn Founder
“If you’re not embarrassed by the first version of your product, you’ve launched too late”
Governance
Elderly Cohort (n=20)
“Assistive Technology?”
Benefit
Live independently for longer,
and stay together
Grim Case Study
After 10 Days
“Keep the technology, or
take a $100 voucher?”
USE
RS
TIME
Wk 10
Cohort (40-60 y.o. w/ elderly parents) : n = 100
Hypotheses:
Free hardware for mum & dad (Assistive Tech +
4G-Wi Fi)
1.Families will pay $10/month for peace of mind
2. Big-data insights into the patterns & needs of
aging Australians
Think Like a Start-Up – Pivot!
Business
Model
Canvas
Why
Who For
What
How
Measures
mashean.io
Insights & Opportunities
Democratize innovation (Ground up)
Tools & guided processes
Encourage completeness of vision
Collaborate across boundaries
mashean.io
Customer Empathy
Map
KPIs
Link
Value Proposition
Canvas
Solution From Start-
up
mashean.io
Business & Product Name
Customer Segment & Early Adopters
Solution & Value Proposition
Competition & Differentiation
Knowledge Of Customer
Solution Pros & Cons
mashean.io
Summing Up
Business cases aren’t a good match to innovation
Need more fit-for-purpose governance
It doesn’t take much to kill-off an idea
Need more understanding of innovation processes
Tools, processes & standards increase collaboration
Innovation platforms create powerful insights
GOT ANY IDEAS I CAN
KILL OFF?
Innovation
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