Business Case: Tourism and Hospitality
Business Case:
Tourism and Hospitality
TOURISM STATISTICS – Y 2017
ACCORHOTELS | Tourism Statistics | May 2018
TOURISM STATISTICS – Y 2017
ACCORHOTELS | Tourism Statistics | May 2018
Guest Nationalit ies to D a N a n g in 2 0 1 7 Vs. 2 0 1 6
Korean Tourists Continued to Dominate The Market
26%
27% 7%
3…
3…
34%
Trung Quốc
Hàn Quốc
Nhật Bản
Mỹ
Úc Khác
2 0 1 6
25%
40%
7% 2%
1%
25% Trung Quốc
Hàn Quốc
Nhật Bản
Mỹ
Úc
Khác
2 0 1 7
Australia
Other
Source: City Tourism Departments
from South
and J a p a n
grow while
Tourist arrivals
Korea , China
continued to
visitor arrivals
U n ited States
from the
and
Austral ia slightly decreased
compared to 2016.
China
Korea
Japan
The USA
China
Korea
Japan
The USA
Australia
Other
TOURISM STATISTICS – Y 2017
ACCORHOTELS | Tourism Statistics | May 2018
Nguồn: CBRE Việt Nam, Q4/2017.
New supply in Q4/2017 – 5 hotels with 1,500 rooms
D a N a n g G olden Bay (5-star)
Phase 1: 600 rooms
K S H ù n g Anh (3-star)
66 rooms S a n Marino Boutique (3-star)
80 rooms
Cocobay- Boutique (3-star) Phase 2: 600 rooms Fivitel
157 rooms
TOURISM STATISTICS –Y 2017
ACCORHOTELS | Tourism Statistics | May 2018
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
25,000
20,000
15,000
10,000
5,000
0
Tou
rist
Arr
iva
ls
No
of h
ote
l ro
om
s
Ave ra ge growth in room supply from 2 0 1 2 - 2 0 1 7
Ave ra ge growth in arr ivals from 2 0 1 2 - 2 0 1 7
2 0 %
Supply
2 8 %
Source: Danang Tourism Department 2017
Hotel Growth Corresponds to Tourism Growth
HOTEL
2019f 2012 2013 2014 2015 2016 2017 2018f 2020f
3-5 star rooms No of visitors
D e m a n d
Tourist Arr ivals to D a N a n g Vs 3 - 5 star Hotel Rooms
TOURISM STATISTICS –Y 2017
ACCORHOTELS | Tourism Statistics | May 2018
TOURISM STATISTICS –Y 2017
ACCORHOTELS | Tourism Statistics | May 2018
Outperformance of 4-star Hotels in terms of ADR Growth
4 - 5 star hotels, Historical Ave ra ge Room Rate (ADR)
$250
$200
$150
$100
$50
$0
Q1 Q2 Q3
2014
Q4 Q1 Q2 Q3
2015
Q4 Q1 Q2 Q3
2016
Q4 Q1 Q2 Q3 Q4
2017
5-sao ven biển 5-sao trong TP
$U
S/
roo
m/
nig
ht
5-star beachfront
Established 4-star city hotels witnessed a highest ADR growth while the ADR of beachfront developments experienced a slow improvement due to tough competition.
5-star city hotel 4-star beachfront 4-star city hotel
TOURISM STATISTICS –Y 2017
ACCORHOTELS | Tourism Statistics | May 2018
4-5 star Hotels: Occupancy Rate on Upward Trend
4 - 5 star hotels, D a n a n g , Ave ra ge Room Occupancy by Year
80%
60%
40%
20%
0%
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
5-sao ven biển 5-sao trong TP 4-sao ven biển 4-sao trong TP
2014
5-star beachfront
2017
4-star city hotel
2015
5-star city hotel
2016
4-star beachfront
TOURISM STATISTICS –Y 2017
ACCORHOTELS | Tourism Statistics | May 2018
Differentiated a n d diverse tourism products Need more tourism products and services for a long-term development
Occupancy rate will improve but ADR would b e a r a tough competion
Tourism is expected a faster growth thanks to APEC 1
2
3
4 Hoi An – Q u a n g N a m
Will b e a direct a directly competitive market
TOURISM STATISTICS –Y 2017
TOURISM STATISTICS –Y 2017
ACCORHOTELS | Tourism Statistics | May 2018
TOURISM STATISTICS – APRIL
April 2018 (Arrivals)
Accrued for 4 months of 2018 (Arrivals)
April 2018 vs March 2018 (%)
April 2018 vs April 2017 (%)
4 months 2018 vs 4 months 2017 (%)
Total of international visitors
1.341.913 5.547.314 99,9 125,2 129,5
By means of transportation
By air 1.068.792 4.434.507 100,0 121,5 126,3
By sea 22.285 142.060 82,0 44,8 87,8
By road 250.836 970.747 101,4 176,7 158,9
April 2018 (Arrivals)
Accrued for 4 months of 2018 (Arrivals)
April 2018 vs March 2018 (%)
April 2018 vs April 2017 (%)
4 months 2018 vs 4 months 2017 (%)
Total visitors 717.994 2.439.603
109,08 120,2 131,7
-International 262.405 1.101.006
94,63 138,6 156,2
-Domestic 455.590 1.338.597
119,6 116,7 116,7
International visitors to Viet Nam in April and 4 months of 2018
Total visitors to Danang in April and 4 months of 2018
Source: http://vietnamtourism.gov.vn/english/index.php/items/12769 & Danang tourism department
ACCORHOTELS | Tourism Statistics | May 2018
Source: Hue tourism department https://sdl.thuathienhue.gov.vn/?gd=4&cn=307&tc=3203
April 2018 (Arrivals)
Accrued for 4 months of 2018 (Arrivals)
April 2018 vs March 2018 (%)
April 2018 vs April 2017 (%)
4 months 2018 vs 4 months 2017 (%)
Total visitors 439.100 1.584.384 101,21 101,38 101,43
-International 204.637 757.817 95,28 152,13 169,05
-Domestic 234.463 826.567 107,035 126,88 124,91
Total visitors to Hue in April and 4 months of 2018
Source: http://qso.gov.vn/?page=asp&o=a9e85fa3dc585cc7c773052111cfda07&l=2&c=5&d=440 Remark: The statistics of International & Domestic arrivals do not include the visitors who travel & return in the same day (called the in-day visitor)
TOURISM STATISTICS – APRIL
April 2018 (Arrivals)
Accrued for 4 months of 2018 (Arrivals)
April 2018 vs March 2018 (%)
April 2018 vs April 2017 (%)
4 months 2018 vs 4 months 2017 (%)
Total visitors 270.000 1.003.000 106,9 108,6 108,3
-International
-Domestic
Total visitors to Quang Nam in April and 4 months of 2018 (All the figures are estimated)
ACCORHOTELS | Tourism Statistics | May 2018