06/20/22 SpinWell Corp. Ltd Plates and Coil Division OPERATION GROWTH
Jul 25, 2015
04/12/23
SpinWell Corp. LtdPlates and Coil Division
OPERATION GROWTH
Contents
33
22
11 Global ScenarioGlobal Scenario
Way Forward to GrowthWay Forward to Growth
Impact on SpinWell CorpImpact on SpinWell Corp
66
55
44 Options SuggestedOptions Suggested
77
RecommendationRecommendation
Score CardScore Card
Addressing ChallengesAddressing Challenges
Global Scenario
China – Capacity
Idling
Asia Demand Plunging
Europe Economic
Crises
Volatile Foreign
Exchange
Middle East Crises
Increasing Cost of
Raw Material
VAT specialism
US Loan Defaults
India Growth
Rate Going South
Global Issues
Impact on Spinwell
Low Cost Pipes In India dumped
by China
Strong Domestic Competition
Demand from ShippingGoing Down
Reducing MarginsRising Cost of Raw Material
Anjar Facility operating on 26% Capacity
SpinWell Financials
6110
356
6906
809
6532
525
5753
410
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
5500
6000
6500
7000
2008-09 2009-10 2010-11 Dec-13
SalesPBT
Pro
ject
ed
Growth Way Forward
Vertical
Integration
Strategic &
Operational
ObjectivesInnovation
Consultant
Advise
Three
Options
Option 1 : T3 Profiling Technology
• Innovation in Carbon Steel Flat Product
• Demands on product properties and Cost Pressure
• Process of Tailored Tubes – T3 Profiling Technology
• Light weight steel tubes
Option 1 : T3 Profiling Technology
BENEFITS
Lighter and 20% Cheaper
Technology Enhancement
Safety
Lower Emission
Increased Safety
Hybrid Cars in Europe shall be benifitted as Automobile Components can be manufactured from SCL product
Automobiles can be lighter and 20% cheaper using this technology
CO2
Option 1 : T3 Profiling Technology
Weak Indian Hybrid Market
Recession in Auto Ind
Long time to enter in Auto Majors
Strong European Market for Hybrids
German Auto major tie-up
Emission Reduction Technology
Steel Mann Corp working on similar technology
Continuous price pressure in Auto
High Capital Investment
WS
T O
Dependence on growth of Shipping industry reducing
Operating Margin higher %
Exapansion of Product Portfolio as per Strategic Objective
Option 1 : T3 Profiling Technology
• Cost Rs 6000 / MT
• Price Rs 7200 / MT
• Gross Margin up from current 12% to 20%
• Expected additional 33% Sales
• Expected additional operating profit of 18 Cr
• Capital Investment Required is 250 Cr (Refitment)
Option 2 : Construction (Sustainable Steel Technology)
People, Planet and Profit
Higher share of Govt Spending
Target 0
Low Wastage, Hight Flexibility, Off-site Mfd, High Speed, Aesthetic Appeal
Zero Carbon Building – A Reality
34% of Govt Spending instead of 17%
Strategic Objective of Diversification in Construction of Building using Sustainable Steel Technology
Sustainable Social, Environmental and Economic Benifits
Triple the Bottom Line
Option 2 : Construction (Sustainable Steel Technology)
Margins not expected to improve
Application in All mix of buildings
Higher share in spending from Govt
Stake acquisition can take time
WS
T O
No competition for next 2-3 years
Diversification
Zero Carbon Strategy
Option 2 : Construction (Sustainable Steel Technology)
• Additional Projected Sales:Rs. 93.5 Cr (Gov Contracts)
• Cost Rs 7,800 / MT
• Price Rs 12,000 / MT
• Gross Margin down from current 65% to 60%
• Sales expected to double
• Capital Investment Required is 225 Cr (Expansion)
Option 3 : Vertical Integration – Stake in PetroTech
• Acquire 50% stake in PetroTech
• PetroTech CMS (Construction Management Software)
• Value to asset owners, operators & contractors
• Status of pipeline using Geo-referencing
• Managing complex projects to quality, safety, schedule
and environment
Option 3 : Vertical Integration – Stake in PetroTech
Entry into non core business
Manage more no. of projects
Usage in Indo-Pak-Iran gas pipeline
WS
TO
R&D on tracking solution
Integration with spinwell R&D software for pipe laying
End to end solution - EPC
More business for Piping Division
Competitors can buy the CMS software
It’s a startup company
Option 3 : Vertical Integration – Stake in PetroTech
• Lease fee per annum per project 75 Lacs
• Cost of design per project 50 Lacs
• Projected Revenue 18.49 Cr (9 .2 Cr)
• Projected Margin 28%
• Topline addition to Piping Business 89.6 Cr
• Bottomline addition to Piping business 9.8 Cr
• Cost of 50% Stake 23 Cr
• ROI 1.5 Years
Recommendation
• Select Option - 3 – Acquiring 50 % stake in PetroTech
• End to End Piping Solution Company – Plates, Pipes, Laying
• Broaden the clientele of Oil and Gas through sales of software
• Entry to non Oil and Gas Sector
• Expand operations to pipe laying – Acquire Turnkey
Management Expertise
• Alignment with strategic objective of pipe laying leveraging on
software operations
• Use access to government and end to end solution capability to
bag India-Pakistan-Iran gas pipeline project as turn key
contractor.
Recommendation
• Select Option - 3 – Acquiring 50 % stake in PetroTech
• Become market leader in Piping Turnkey Project Market
• Expand turnkey contractor portfolio to other infrastructure sector
• Further expand operations into Power, Steel and Other similar
sectors requiring Turnkey Services.
• Accomplish the strategic objective of generating Rs. 12000 by
year 2020.
• Increase in capacity utilisation of Anjar pipe manufacturing
facility by 17% (total 80%) which will help the facility sustain.
• Payback period of 1.5 years
Top 3 Criteria
• Getting into Turn key / EPC Business and achieve strategic
objective of Rs. 12000 Cr turnover
• Tap Australian and Middle East pipe laying business by
offering one stop solution after having experience in
domestic projects.
• Higher returns on capital investment.
Score Card
Option-1 Option-2 Option-3
EPC Business 0 5 8
Internationalization 5 6 6
ROI 1 4 10
Addressing Challenges
• Build strong team with focus on EPC competency
• Build particularly cost, time and performance risk
management capability through processes
• Provide only Petrotech’s software to competitors and retain
the tracking software portion developed by Spinwell R&D
• Get experienced business leaders from sister divisions to
manage this company
Questions
Questions