Business Case for a Facebook Application

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Life is either a daring adventure or nothing.

- Hellen Keller

Life is either a daring adventure or nothing.

- Hellen Keller

Hitchhikers’ ActionsHitchhikers’ Actions

What does Hitchhiker do?What does Hitchhiker do?

Journey to a destination anywhere in the world.

Remember, the app is about the journey not the

destination.

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Hitchhike through the social graph by finding and meeting relevant hosts in your travel trail

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Hook up with other travelers and take part of adventure activities native to your location.

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Track the progress of folks

you’ve helped and meet other hosts.

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Hitchhiking Sign Up ProcessHitchhiking Sign Up Process

Standard InviteStandard InviteInstall this application to begin a virtual ride across the world! Hook up with new people along the way and get to new places in a fun new way!

Start Hitchhiking today!

Install this application to begin a virtual ride across the world! Hook up with new people along the way and get to new places in a fun new way!

Start Hitchhiking today!

Standard Application PageStandard Application Page

[App name] takes you in a journey of a lifetime. Reach a destination anywhere in the world by hitchhiking with your friends. Meet new people and hook up with interesting folks along the way. Track the progress of your hitchhiking adventure and those of the folks you’ve helped.

Here is why you should continue hitchhiking – the real deal!

Simple. The more people you give a ride to or recruit during your trip, the more points you will earn towards winning a real life adventure trip. If you are a traveler, you will collect points for every friend you recruit in your journey. Those points count towards getting a real life adventure.

5. What are the adventures you can win?

+ Third prize: Adventure trip to the Amazon Jungle in style. + Second place: Luxurious multi-sport adventure throughout South America visiting the highest active volcano in the world, the equator and Macchu Picchu. + First place. Ecuador and Peru adventure trip. High end adventure spas and a super cool and knowledgeable guide that will lead you through an adventure of a lifetime. All inclusive adventure with a dash of pampering luxury.

[App name] takes you in a journey of a lifetime. Reach a destination anywhere in the world by hitchhiking with your friends. Meet new people and hook up with interesting folks along the way. Track the progress of your hitchhiking adventure and those of the folks you’ve helped.

Here is why you should continue hitchhiking – the real deal!

Simple. The more people you give a ride to or recruit during your trip, the more points you will earn towards winning a real life adventure trip. If you are a traveler, you will collect points for every friend you recruit in your journey. Those points count towards getting a real life adventure.

5. What are the adventures you can win?

+ Third prize: Adventure trip to the Amazon Jungle in style. + Second place: Luxurious multi-sport adventure throughout South America visiting the highest active volcano in the world, the equator and Macchu Picchu. + First place. Ecuador and Peru adventure trip. High end adventure spas and a super cool and knowledgeable guide that will lead you through an adventure of a lifetime. All inclusive adventure with a dash of pampering luxury.

Add Application PageAdd Application PageAdd hitchhiker to your Facebook account?Add hitchhiker to your Facebook account?

Start hitchhiking across the world today! Hook up with fun new people that you find along the way!

Start hitchhiking across the world today! Hook up with fun new people that you find along the way!

Installed application first screen

Installed application first screen

Help [username] get to [destination]. Select friends that can help [username] now.Help [username] get to [destination]. Select friends that can help [username] now.

Send Hitchhike RequestSend Hitchhike Request

People that have helped [username] so far. Pick 20 friends to help [username] reach [destination]People that have helped [username] so far. Pick 20 friends to help [username] reach [destination]

Confirmation screen – only upon invitation to friends

Confirmation screen – only upon invitation to friends

You have just helped [username] hitchhike forward. You’ve earned [x] points. Keep up the hitchhiking spirit!You have just helped [username] hitchhike forward. You’ve earned [x] points. Keep up the hitchhiking spirit!

[username][username]

The furthest [username] can hitchhike with your help currently is [x] number of miles. The furthest [username] can hitchhike with your help currently is [x] number of miles.

Choose a destination for yourself.Choose a destination for yourself.

FRIENDSFRIENDS

• You’ve just choosed [x, y, z] to hitchhike with.

VIEW STATUSVIEW STATUS

Goes to standard View My Hitchiking Status View.

Installed Application Second Screen

Installed Application Second Screen

View my hitchhiking statusView my hitchhiking status

I am I am I am currently in [location] going to [destination] and [username] has been hitchhiking for [x] daysI am currently in [location] going to [destination] and [username] has been hitchhiking for [x] days

Image [location] going to [destination]

Here is a list of active hitchhikers.Here is a list of active hitchhikers.

List of other hitchhikers that have given [username] a rideList of other hitchhikers that have given [username] a ride

Installed App – Second Screen continuation

Installed App – Second Screen continuation

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PicturePicture[Username] is in [location][Username] is in [location]

Send hitchhike request.Send hitchhike request.

Profile updatesProfile updates

Antonio hitchhiked to Singapore. He got there by hitchking with [random username in hitchhike] and [random username in hitchhike]Antonio hitchhiked to Singapore. He got there by hitchking with [random username in hitchhike] and [random username in hitchhike]

Antonio hitchhike to Singapore and got food poisoning while eating singaporean food. Send Antonio an Alka Seltzer.Antonio hitchhike to Singapore and got food poisoning while eating singaporean food. Send Antonio an Alka Seltzer.

DestinationsDestinationsPhase I• Launch with FIVE destinations and activities

– Patagonia • GOOD: Climbing Torres del Paine, eating Argentine steak and enjoying a cup of mate• BAD: Trapped by a stampede of wild horses. Help BILL hitchhike away from danger

– Sydney • GOOD: Taking a Backstage tour of the Opera House and taking a helicopter ride over Sydney’s Harbor• BAD: Bill was surfing and his swimsuit snapped. He is now naked in the beach with his surfboard as

cover. HELP bill hitchhike to a safer destination! – London

• GOOD: Touring the London Eye and playing getting ready for tea time• BAD: The royal guards caught Bill stealing a flower from the Royal Garden. He is being taken to prison!

Help Bill run away from the guards!