Business Bridge - Issue 31

Business School with a Social Dimension:In Conversation with Honorary Professor K. K. Tse

Postgraduate Admission 2015Master of Science in Global Marketing Management (Full-time)• A joint award o�ered by the Department of Marketing, HKBU and the

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• Accredited by the Chartered Institute of Marketing (CIM)

Master of Science in Strategic Human Resources Management (Part-time)• Transform professional managers into e�ective strategic business partners • Combine academic excellence and relevant HR industrial experience• Strengthen participants’ HR competencies, operational excellence, and

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• Obtain exemption of 8 exams in CPA Program foundation level and are eligible to apply for CPA Australia Associate membership

Master of Philosophy (MPhil) / Doctor of Philosophy (PhD) Programmes (Full-time/Part-time)Fields of Research

• Accountancy and Law• Economics• Finance and Decision Sciences

• Management• Marketing

Website: www.hkbu.edu.hk/buspg Online application: http://gs.hkbu.edu.hk/apply

Doctor of Business Administration (Part-time) • Cutting-edge knowledge and skills in business and management • World class professors• Achievable in 3 years • Unique research mentoring and supervision throughout the programme• Networking with a cohort of senior executives in China as co-participants• Supportive collegial learning environment

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sustainability• Emphasise on “live learning”: business �eld studies, study tours, seminar series

and managerial skills workshops• Academic Awards and Outstanding Achievement Awards available• Strong alumni network in Hong Kong and China

• For details of the MBA programme China class, please visit: mba.hkbu.edu.hk

• The admisssion of the MBA programme Hong Kong class is temporarily suspended for 2015-2016

Master of Science in Business Management (Full-time/Part-time)• A general business and management programme for fresh graduates and

non-business majors for career advancement• Entrance Scholarships and Academic Awards available• Executive Development Series, including seminars, corporate visits,

managerial skills workshops and career development training, to equip students with the necessary skills and competencies in the business arena

• International exchange programme provides students with valuable opportunities for global exposure

Master of Science in Applied Accounting & Finance(Full-time/Part-time)• Graduates can be awarded exemption from ACCA for maximum 7 papers, CPA

Australia for 1 professional paper and AIA for maximum 12 papers. On successful completion of a CIMA three-hour exam, graduates will be granted 11 exemptions from CIMA profession quali�cation and will be awarded the CIMA advanced diploma in management accounting

• Entrance Scholarships and Academic Awards available

Master of Science in Applied Economics (Full-time)• Balanced training in advanced economic theories and applied economic analyses• Emphasise the use of sophisticated techniques in analysing real world issues• Study China’s economic institutions and development from an international

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related �elds, such as fund management, risk management, internal audit and board of directors’ support

HONG KONG BAPTIST UNIVERSITYIssue No.31, Jan 2015第31期,2015年1月

Business Bridge is published by the School of Business of Hong Kong Baptist University. All rights reserved. For subscription or reproduction of any parts, articles and/or photographs in this publication, please contact the School at 3411 7855.

Vision, Mission and Core Values

Our VisionWe aspire to be a leader in whole-person business education and a centre of excellence in business research in selected strategic areas, with a view to inspiring business practice, creating values for stakeholders, and enhancing social and economic growth and development.

Our MissionThrough internationally recognised business education programmes and research achievements, our School seeks to nurture visionary and ethical business leaders who make a difference to their organisations and industry, and to the evolving needs of Hong Kong, mainland China and the global community.

Our Core Values• Quality

• Integrity

• Professionalism

• Innovation

• GlobalPerspectives

• Teamwork

• SocialResponsibility

To change your personal information, please e-mail to [email protected] or fax to 3411 5588. The information provided will be restricted for permitted use as defined by the University.

Student Reporters School of Business

Armando Flores Chiu

Born and raised in Mexico City, Armando has found a second home in Hong Kong to pursue his master’s degree. HespeaksSpanish,fluentEnglish,someItalian,basicFrenchandMandarin,abitofCantoneseandfootball.Aglobalcitizen at heart, Armando’s love of cultures and languages is his passport to the world.

Alison Wang

With a talent in photography, Alison is constantly scouting around for hidden gems, rare finds anduntoldstoriesfromdifferentpartsoftheworld.OriginallyfromQingdao,sheisprobablyone of the few locals who does not rave over the beer of her hometown.

Sincere Kwan

An explorer by nature, Sincere has an innate sense of curiosity that only the life of a journalist can keep her happy, excitedandinspired.SincerehasinternshipexperienceswithSingTaoNewsGroup,ChinaNationalRadio(Beijing)prior to joining the team.

Anny Liu

Literary, musical and athletic. Anny has an eclectic range of interests and never ceases to challenge herself. Being a BBA student majoring in Finance, she has an insider’s knowledge about the life at School of Business and brings us more news bits from beyond.

Issue No. 31 Jan 2015

We wish you

a Happy New Year

filled with wonder, peace

and inspiration.ProfessorAllanChan

AssociateVice-PresidentandInterimDeanSchool of Business

ontentsC

2-5 | Features

BusinessSchoolwithaSocialDimension:InConversationwithHonoraryProfessorK.K.Tse

Between Business and the Community

6-10 | School News

BraveNewWorld:Over1,300SchoolofBusinessGraduatesConferredDegreesattheHKBU’s55thCommencementCeremony

Business Alumni Awarded HKBU Honorary Fellowship

BronzeBauhiniaStarAwardCelebrationDinnerforMr.WilliamChan

BeYourOwnBoss:theEntrepreneurshipSeminarSeries

BenefitingStudentsofEconomics:TheEstablishmentofProfessorTsangShu-kiMemorialScholarship

BePartoftheFamily

11-14 | Student Achievements & Activities

15-17 | Alumni Corner

18-19 | Programme News

20 | Research

21 | Internationalisation

Business School with a Social Dimension: In Conversation with Honorary Professor K. K. Tse

This year, the School of Business is proud to confer the Honorary Professorship to Dr.TseKa-kuiat itsPostgraduateProgrammesWelcome Banquet cum Conferment of Honorary Professorship on 18 September2014. The honorary professorship wasin recognition of Dr Tse’s significantcontribution to the aforementioned social entrepreneurship development in Hong Kong.

On Hong Kong’s Social Entrepreneurship DevelopmentDr. Tse explained that in comparisonwithother global leaders in the field such as the United Kingdom, Hong Kong is still way behind.“HongKongismaybe20or30yearsbehind the United Kingdom, which is the home to over 60,000 social enterprises,”Dr.Tsesaid. “Themajorchallenge facedbyHong Kong in this regard is the lack of top-tier personnel. In Hong Kong, the salariesin the field of social enterprise cannot be compared to those of the commercial sector, which explains the existing shortage ofexpertise.”

Dr. Tse added, “I believe, however, HongKong is moving in the right direction, as new social enterprises seek not only to serve but also to be profitable. In the long run,this will greatly increase the survivability of the enterprises.” In relation to sustainability,Dr.Tsealsosharedhisview:“Inmostofthecountries, government plays a huge role in the beginning stage of the development in terms of providing funding support. As the sector continues to grow, governmental effort will fade out eventually and private fundswillstepup.”

The success of Dialogue in the Dark HongKong Ltd. has definitely proved that Dr. Tseis the right spokesperson of such model. Incorporated in 2009 as a small start-up, theorganisation has seen an eleven-fold increase in turnover,fromlessthanHK$2millionin2010to$22millionin2014.Today,thecompanyhasaspaceofthesizeof10,000sq.feet.

Established with the aim of transforming public perception of the visually and hearing impaired, the organization has already reached out to over 100,000 people in thepast few years since its inception. With many successfulventuresunderhisbelt,Dr.Tse isoften invited to share his experience in social entrepreneurship in mainland China.

A simple Google search of “Tse Ka Kui” will give you almost

half a million links, most of them are related to social enterprises in Hong Kong. That is the extent to which these two terms are linked. In fact, since the establishment of Dialogue in the Dark Hong Kong Limited and Hong Kong Social Entrepreneurship Forum, many have consulted Dr. Tse on the success of his start-ups, which have been widely regarded as the role model to the vast array of social enterprises in Hong Kong.

[Photograph:DialogueintheDarkHongKongLtd.]

eatureF

2 Business Bridge Issue No.31 Jan 2015

[Photograph:DialogueintheDarkHongKongLtd.]

Business Bridge Feature

Business Bridge Issue No.31 Jan 2015 3

On Social Entrepreneurship Development in Mainland ChinaAccording to Dr. Tse, the development ofsocial entrepreneurship in mainland China is lagging far behind that of Hong Kong. The problem with the company registration is a significant factor. “Currently most of the social enterprises in mainland China are registered as privately operated non-enterprise unit (民辦非企業), under whichprofits generated from the social enterprise are not allowed to be channeled back to its shareholders. As such, it discourages the participationofprivatefunds.Itisalearningprocess, especially on the government side. When the situation is rectified, the growth potential of social enterprise in China is enormous.”

On “Social Business School”Speaking on the role of business schools in today’sworld,Dr.Tsesaid, “Overacenturyago when Harvard Business School first

started, it was revolutionary. It turned“business” into a professional topic ineducation, which was later proved to be pivotal. A hundred years down the road, in 2008,HarvardBusiness Schoolpublishedabook called Rethinking the MBA: Business Education at a Crossroads, which offered insights into how business schools must reacttothechangesinthenewcentury.”

Dr. Tse also cited Richard Branson’s bookScrew Business As Usual to point out that nowadays business schools must go through a revamp. They should not only focus on teaching students how to maximise shareholders’ benefits, but to inspire them to consider social and environmental benefits in each and every dimension.

In the same vein, Dr. Tse recommendedHKBU School of Business to start small using Eric Ries’ “Lean Startup” approach,and through starting a “Social Business Summer School”. In that way, it wouldhelp faculty members adapt to the idea, and later, more progressive changes can be implemented. From this perspective, the HKBU School of Business looks perfectly suited to walk the “social” path, whichis aligned with the School’s vision of educating ethical business leaders.

From left to right: Associate Dean Prof. Gerard Prendergast, InterimDean of Business and Associate Vice-President Prof. Allan Chan, Vice-President (Research &Development)Prof.RickWong,ChairmanoftheCouncilandtheCourtofHKBUMr.ChengYan-kee,HonoraryProfessorDr.TseKa-kui,PresidentandVice-ChancellorProf.AlbertChan,Vice-President(Academic)Prof.FranklinLuk,Vice-President(Administration)andSecretaryMr.AndyLee,AssociateDeanDr.PeterLau

Between Business and the Community

This year, seven BBA students from HKBU School of Business have been selected to join the programme.

Being one of the interns, I spent my lastsummer with the 1st Step Association, a NGO specialized in serving occupationalinjured quadriplegic persons and their families.As a studentmajoring in finance, Ihad the opportunity to apply my business knowledge to the daily operation and further development of the organisation. Iwas involved in the analysis of the financial reports and brand building of 1st Step Association, which included making a promotional video, seeking sponsorships and planning a premiere charity event.

The Induction Program held prior to theinternship certainly helped us get a better understandingoftheNGOsectorinHongKong and prepared us to manage a variety of tasks and projects during the internship.

At the concluding recognition ceremony, Ihad the honour to be nominated to present a thank-you card of my own design to one of the organisers,Citigroup,onbehalfof80interns.

T here is a growing trend for the business sector to reach out

to the community through the concept of corporate social responsibility and for the NGOs to adopt business models and incorporate business ideas in their operation. Aimed at promoting cross-sector collaboration, the Citi-HKCSS Community Intern Program 2014 is a recent initiative designed to enable business students from Hong Kong universities to undertake a summer internship at local NGOs working in various areas, e.g. low-income family support, the elderly, disability, education, environment and more.

PansyTamattheDragonFoundationOffice

Anny Liu at 1st Step Association’s monthly fund-raising event


Feature Business Bridge

I also met with two other interns fromBBA programme to talk about their own internshipexperiences -TamMuiYiPansyis a Year 3 student from China Business Studies Concentration and Au Him Shun DavidisaYear3studentmajoringinHumanResourcesManagement.

PansyTamwasassignedtotheHongKongFederation of Youth Groups (HKFYG),taskedwiththeplanningoftheDragon100programme, a significant youth initiative organised by HKFYG. In addition to thedesign of the programme rundown, Pansywas asked to draft invitation letters to some celebrities to attend the event, one of whom wasMaYun,CEOofAlibaba. Itwaswherethe skills she learnt from the course Business Communications came in handy.

Actually,itwasnotPansy’sfirsttimetoworkfor theNGO.Prior to interningatHKFYG,sheonceservedataNGOhelpingwomenwithdepression.“Ireallyenjoytheworkingenvironmentandtheteamspirit inNGOs; after having completed the Citi-HKCSS Community Intern Program, I have nowdecided to pursue a career in the field of NGOsaftergraduation,”Pansysaid.

With her business knowledge and first-hand internship experience with two NGOs,Pansyhascometorecognisethesimilaritiesbetween business and NGO sectors. “Ihope to contribute to the communication betweenthetwosectors.”

TheotherBBA student,DavidAu, alsohada rewarding experience with Hong Kong Evangelical Church Yan Lam Community

Service Centre in Sheung Shui. David wasgiventwomaintasks:organisingajumblesaleand engaging wholesalers in a partnership for group buying.

Given that most of the residents from thatpart of Sheung Shui are of low-income families, the activities heldbyDavid’s internshiphostorganisation are designed to cater the specific needs of the local community.

The jumble sale was an event at which second-hand goods collected from the local residents wereputon sale.Davidhelpedevaluate thevalue of the used goods based on the signs of wear and tear, as well as the potential to be recycled. “Through the sale we aimed to arouse locals’ awareness about recycling and environmentalprotection,”saidDavid.

ThesecondchallengeforDavidwasgroup-buying. The concept was to buy food and daily necessities from partner wholesalers in bulk and resell them to local residents at prices much lower than those in the market. “Itisanon-profitmakinginitiative.Wejustwant to help more people by making things moreaffordable.”

Organising these activities turned out to be agoodtrainingopportunityforDavid,asastudentofHumanResourcesManagement,to polish his communication skills. “I’vegot to meet and interact with people with different backgrounds - new immigrants, kids, older people, the unemployed and many more. It was a precious workingexperience for me to apply and advance my ownbusinessknowledge.”

By student reporter Anny

AnnyLiu(secondfromright)presentsathank-youcardofherowndesigntoMs.LamYukWah,Christine,Country Business Manager, Citibank Global Consumer Banking, Citigroup [Photograph: Citi-HKCSSCommunityInternProgram]

Citi-HKCSSCommunityInternProgramRecognitionCeremony[Photograph:Citi-HKCSSCommunityInternProgram]

Business Bridge Feature


Over 1,300 School of Business graduates were conferred undergraduate degrees and higher degrees at the HKBU’s 55th CommencementCeremonyheldattheAcademicCommunityHallon13November2014.

Tocapturethememorableevent,theSchoolorganizedaphoto-takingsessionattheLiPromenade,witnessinglaughtersaswell as tears of joy in celebration of a new page in life of our graduates.

“It’saonce-in-a-lifetimeexperience,” remarkedMs.QueenieChanofBachelorofBusinessAdministration(BBA).Mr.EddieWong,anotherBBAgraduate,treasuredthedayasavaluableopportunitytocatchupwithformerclassmates.“Itfeelsdifferenttomeettheclassmatesagain.”

Stay connected!

Launch of Our WeChat Channel! Follow us!WeChat ID: bus_hkbu

And, don’t forget to like our Facebook page!http://facebook.com/hkbu.sob

Brave New World: Over 1,300 School of Business Graduates Conferred Degrees at the HKBU’s 55th Commencement Ceremony

choolNewsS


Stay connected!

Business Alumni Awarded HKBU Honorary Fellowship

From left to right: HKBU Council Treasurer MrsDoreenChan,MrWongNga-chung,MrShenJinkang,HKBU Council and Court Chairman Mr Cheng Yan-kee, Mr Dickson Shang, Mrs Mary Suen, HKBUDeputy Council Chairman Mrs Pamela Chan, andPresidentandVice-ChancellorProfessorAlbertChan

Bronze Bauhinia Star Award Celebration Dinner for Mr. William Chan

Mr.WilliamChan (second from left, front row) shares his joywith friends and staffmembers from theSchool of Business

On16September2014,twoalumnioftheSchoolofBusinessMr.DicksonTYShangandMr.WongNga-chungwereconferredHonoraryFellowshipbytheHongKongBaptistUniversityatits59thConvocationandits9th Honorary University Fellowship Conferment Ceremony, in recognition of their significant contributions to the University and the society.

Mr. Shang and Mr. Wong have been staunch supporters of the School. Over the years, they have helped advance the development of the School as well as the University in many ways such as setting up various exchange and admission scholarships and jointly funding the FinanceStudentsRealMoneyInvestmentFund,thefirst-of-its-kindstudent-runfundamonguniversitiesinHongKong.

As the Honorary Presidents of the HKBUFoundation and Patrons of the HKBU CenturyClub, Mr. Shang and Mr. Wong have made generous donations in support of institutional initiatives and have been instrumental in launching the University-wideAlumni$100MonthlyDonationCampaign.

At the ceremony, Mr. Shang shared his philosophy with students on behalf of the Honorary University Fellows, in which he drew on his own experience as an OxfamTrailwalkerandencouragedallstudentstoseelife as a kind of collective trail walk. “The willingness to give and the ability to earn the trust and respect from othersisthekeytosuccess,”Mr.Shangsaid.

Mr. William Chan, Member of School of Business Advisory Committee, Board Member of Hospital Authority and former HumanResourcesDirectorofMTRCorporation Ltd., was awarded the Bronze Bauhinia Star (BBS) by theGovernment of HKSAR in 2014for his remarkable contribution to the society. In the company ofMr. William Leung, Chairman of the Advisory Committee, and Dr.Michael Chan and Mr. David Lee,Committee Members, a celebration party was held on 1 August 2014.Over40participants,includingstaffmembers from the Departmentof Management, HR mentors andCEOs, joined the joyful event filled with great music and food.

Business Bridge SchoolNews


Be Your Own Boss: Entrepreneurship Seminar SeriesIn October and November 2014, the School of Businessorganised two seminars of the Entrepreneurship Seminar Series (ESS),invitingDr.RaymondChoy,founderandCEOofToy2R,and Mr. Shih Wing-ching, founder of Centaline PropertyAgency Limited and am730, to share their entrepreneurialexperiences.

From being a toy shop owner to selling and exhibiting his own creation on a backpack-tour all over the world, Dr.Choymovedhiscompanyfromsimpletoymanufacturingbusiness to a complex licensing business model, building a brand that has collaborated with many famous brands in the world. With his strong passion in toys, Dr. Choy servesas a special role model for young entrepreneurs-to-be, and he hopes that one day he can build a toy brand that is comparabletoWaltDisney.

The entrepreneurship experience of Mr. Shih Wing-chingneeds no further introduction. With a sense of humour, Mr. Shih recounted his first desire to start his own business in the70s.Whatmotivatedhimtomakethatdecisionwasthefeeling against non-proportional salary return at his workplace at the time. Today, Centaline, the company he founded, issharing one third of its profit with employees on a quarterly basis. Mr. Shih strongly believed that his “profit-sharing”management concept can be well applied to today’s society to solve social and economic problems.

Following the success of these two seminars, the School of Business has got more ESS seminars planned for the upcoming semester. Stay tuned.

Benefiting Students of Economics: The Establishment of Professor Tsang Shu-ki Memorial Scholarship

In memory of the late Professor Tsang Shu-ki, a longtime Professor of Department ofEconomicsandsince2010aSeniorResearchFellowof theSchool’s InstituteofEnterpriseDevelopment,theSchoolofBusinesshasestablishedtheProfessorTsangShu-kiMemorialScholarship to award outstanding BBA students with applied economics concentration and BSocSc students in China Studies with economics concentration.

ProfessorTsangwasarenownedeconomistinHongKong.Overtheyears,hemadesignificantcontributions to the analysis of Hong Kong’s Linked Exchange Rate System, competitionpolicy and economic integrationwithMainland China. Professor Tsang played an activeroleinpolicyadviceinvariouspublicbodies,includingSupervisoryCommitteeforTrackerFund of Hong Kong, Exchange Fund Advisory Committee Currency Board Sub-Committee, CentralPolicyUnitandCompetitionCommission.

TheScholarshipissetupwithgenerousdonationsbyMrs.Tsang,friendsofProfessorTsang,alumni,andjointcontributionbytheSchoolofBusinessandtheDepartmentofEconomics.

Dr.RaymondChoy,founderandCEOofToy2R

Mr. ShihWing-ching (right), founder ofCentaline PropertyAgency Limitedandam730,andDr.BillyMak,AssociateProfessorofDepartmentofFinanceandDecisionSciences


SchoolNews Business Bridge

HKBU Appoints New Dean of Business

Professor Edward Snape

The University announced the appointment of Professor Edward Snape, currentlyProfessorof theDepartmentofManagement, to thepostofDeanof the School ofBusinesswitheffectfrom1September2015.

ProfessorSnapejoinedtheUniversityinSeptember2008asProfessorintheDepartmentofManagementandservedconcurrentlyastheHeadofDepartment.FromSeptember2010toAugust2013,hehadbeenappointedasAssociateVice-Presidentresponsiblefor quality assurance and Quality Assurance Committee Audit follow-up as well asoverseeing the areas of internationalisation and knowledge transfer. He is currently on leavetoconductresearchprojectsintheUKuntil31August2015.

Professor Snape has a distinguished track record of performance in teaching andresearch. His research covers a wide range of topics including human resource management, diversity and equal opportunities, employee commitment, leadership and industrial relations/labour studies.

Dr. Neale O’Connor Department of Accountancy and Law: Inspiring Lives through Teaching and Research

MotivationisDr.NealeO’Connor’sdrivertoinspirestudentsandtoachievehispersonalgoal.“Iwanttobedifferentinfiveyearsfromnow,tobecomeatopmotivationalspeaker,”saidDr.O’Connor.

InSeptember,Dr.O’Connor joinedtheSchoolofBusinessasAssociateProfessor.Whenaskedabouthisownapproachtoteaching,Dr.O’Connorhighlightedtherelevanceofbusinessstudiesto the contemporary world. He believes, a good way to build commercial legitimacy in front of students is by engaging with real business people. “Students will listen to you not because you are a professorbutbecauseyouaresomeonewhohasinteractedwithandhelpedrealbusinesspeople.”

Dr.O’Connoralsoembracestheuseoftechnologyinhisteaching.Notonlydoesherecordhisclasses as much as possible, he also creates video summaries of his lessons to encourage greater utilization of digital platforms among his students. “The world now is more social than ever and studentsshouldmakeuseoftheavailabletoolstoleveragethelearningprocess,”heexplained.

In fact,histeachingapproach isbuiltonthecombinationofteachingandresearch,whichenables him to keep his courses up-to-date with contemporary developments in the industries. One of his recent research projects is China Supplier 1000,inwhichhehadconductedinterviewswith1000suppliersinChina.“IwanttohelpbuyersbetterunderstandChinesesuppliers,andviceversa,”addedDr.O’Connor.

Asforhistipsforstudents,hesuggestedfindingapersonalguruwhocaninspirethem.OneofhisisTonyRobbins(anotherbeingEarlNightingale),who“inspiresmebecausehetalksaboutleveragingyoursuccessbyaskingquestions,makingdecisionsandfollowingthroughbytakingmassiveaction.”

By student reporter Armando

Be Part of the Family

New Faces at School of Business

Business Bridge SchoolNews


Dr. Cao Kang-huaDepartment of Economics: Discovering the Diversity

Coming from the USA, Assistant Professor Dr. Cao Kang-hua found the co-existence oftheoldandthenewofHongKong remarkable.Recently,hehasdevelopedanewhobby–walkingalongtheVictoriaHarbour.“Itisavisualenjoyment.Ontheonehand,youhave,before your eyes, all the skyscrapers on the Hong Kong island, where people are busy making money.Ontheotherhand,whenyouturnback,alocalwetmarketcomesrightintosight.Itisanamazingexperiencetofeelthetraditionalandmodernwaysoflifeallatthesametime.”

Whenitcomestoteaching,Dr.Caohasaninterestingwaytoencouragestudentparticipationinclass:thatistogivedrinkcouponstothosewhohaveaskedquestionsasreward.Apractical“trade”experience,asDr.Caosaid.

Dr. Cao earned his bachelor’s degree from UC Irvine and received his master’s and PhDdegreesfromUCSantaBarbara.PriortojoiningtheHKBUDepartmentofEconomicsin2014,Dr.CaoworkedattheUnitedStatesDepartmentofTransportation.Hisresearchexpertiseliesin Chinese economy, macroeconomics and development.

By student reporter Alison

HavingbeenlivinginHongKongforfouryears,Dr.JasonLongYilovesthecityforitsmodernity,excellenttransportationnetwork,culturaldiversityaswellasitsbeautifullandscape.“IhavebeentoalmosteveryislandinHongKongandIenjoythenaturalsceneryalongwiththefantasticarchitectureverymuch,”saidDr.Yi.

“Toseetheworld”ishislifephilosophy.Hispassionfortravelhasbroughthimtomanydifferentcornersoftheworld:Chicago,Vietnam,Cambodia,justtonameafew.Whileshowingalbumsofthetripshemadeonthecomputerscreen,heencouragedstudentsto“Seetheworld;bebraveandexplore”.

Dr.Yireceivedhisbachelor’sdegreefromWuhanUniversityandPhDfromtheUniversityofHongKong.HejoinedtheDepartmentofFinanceandDecisionScienceasResearchAssistantProfessorin2014.Hisresearchinterests are in corporation finance, particularly, product market competition and firm’s behavior.


Dr. Jason Long YiDepartment of Finance and Decision Sciences:

Be Brave and See the World

Business Bridge Issue No.31 Jan 2015

SchoolNews Business Bridge

10

Beyond Borders: Ingredients for Success in the Investment Banking Case Study Competition

From left to right: Rachel Li (HKBU), Ching Yee Ling(NanyangTechnologicalUniversity),YvonneYew(HKBU)and Geoffrey Lee (National University of Singapore)presentacasestudyonLenovoGroupLtd.

The will to win, diligence, perseverance and friendship. These are the qualities that lead to the success of an international student team, comprised of two HKBU students and two students from Singapore, in winning the 2nd runner-up prize in the Investment Banking Case StudyCompetition co-organised by Asia Investment Banking Conference andCreditSuisseon4September2014.

The collaboration involved intense exchange of ideas between two countries, three universities over the summer.

Withasharedinterestininvestmentbanking,LiZiruiRachelandYewHongEe Yvonne, BBA students at HKBU, along with Ching Yee Ling, business student at Nanyang Technological University, and Lee Zheng HwangGeoffrey,engineeringstudentatNationalUniversityofSingapore,whomRachelmetduringasummerinternshipinSingapore,decidedtochallengethemselves, by competing against a total of 19 strong, predominantlypostgraduate teams from around the world.

“You can imagine that for a team like us, working from different cities, we had to communicate through digital platforms such as Skype and other socialnetworks. Itwastime-consuming.But,theadvantagesofbeingon

a cross-border team are the unrivalled access to library resources and academic advice available at three universities, and the benefitsofinterculturalcommunication,”saidYvonne.

Whenaskediftheyeverthoughtofgivinguphalfway,RachelandYvonnelookedateachotherandsmiled.Yvonnesaid,“Therewas a time when we thought it was simply a mission impossible.”Racheladded, “Atthattime,allofuswere jugglingmultipleballs. Iwas interning,YvonnewastakingsummersemesteratHKBU.OneofourSingaporeanteammateswasevenorganisingOrientation Camp for his university. And, technology, the industry on which the case study was based, was an entirely new terrain forus!”

It’s definitely a steep learning curve. Learning how to glean relevant data from various sources is the key, knowingwhenandfromwhomtoaskforhelpisanothercrucial ingredientforsuccess.Mr.ManKo,SeniorLectureroftheDepartmentofAccountancy and Law at HKBU, was invited to be the team’s coach to harness their presentation skills as part of the last minute preparation.

Theteam,describedbyMr.Koasa“professionalandseriousteam”,ispraisedforhavingadesiretowin.“Iwasdeeplyimpressedbythevastamountofresearchandanalysistheteamhadundertakenandtheirsincereattitudehadwonmeover.”Hecontinued,“I am a serious coach. Iwant you towin.” But, asMr. Ko has rightly put it, sometimes, the learning experience gained fromcompetition is more valuable than the prize itself.

Ultimately, taking risk is the first step to success. “The future might lie beyond your control but it’s what you do that makes a difference,”Yvonneremarked.

BystudentreportersAlison&Armando


Business Bridge Student Achievements & Activities

tudent Achievements &ActivitiesS

Branding Salad: iVeggie’s Green Marketing

BBA Programme YEDS WorkshopsEnhance Business Socializing Skills

Dr.AlexTsang(right) leadsbusinessstudentstouncover the potential of agricultural products in anewera[Photograph:Dr.AlexTsang]

Mr. ChristopherHwang (left) andMr. PatrickDunnshare public speaking skills with students

Students learn the basics of wine appreciation and techniques

The guided tour offers BBA students a glimpse into iVeggie’s production line, including the enclosed packaging room

Agriculture in a compact city like Hong Kong is a huge challenge. iVeggie, a Controlled EnvironmentHydroponicResearchandDevelopmentCentre recentlyestablishedbytheVegetableMarketingOrganization(VMO), setsouttoofferan innovationsolution to the shortage of farmland by introducing hydroponic salad crops.

In a visit to iVeggie, co-organised by the Marketing Concentration and BusinessManagement Society, BBA students majoring in marketing got an insider’s look into the production plant located in Cheung Sha Wan Wholesale Vegetable Market.

“We want our students to learn not only about the business operations and production processes at iVeggie, but most of all, the marketing strategy it adopts in promoting a new technology that could change the future of Hong Kong’s agriculture,”saidDr.AlexTsang,AssociateProfessoroftheDepartmentofMarketing.

Being one of the pioneers in the industry, iVeggie is introducing new products, new technology and a healthy food culture. iVeggie starts with the growing of five varieties of baby leaf. The production normally only requires five workers and the cultivation process only takes 21 days. And, on top of all these, vertical cultivation method enables iVeggie to tackle the constraint relating to limitation of space.

AccordingtoPublicityExecutiveMs.LovieWong,theintegratedmarketingstrategiesused by iVeggie have proved a success. The cross-platform promotion covers the products, the production process as well as the cultivation techniques involved.

“After all, we are implementing an energy-saving technology to embrace a green philosophy,”saidMr.ChanSiuLun,ProductionConsultant.


Toenhanceundergraduatestudents’leadership,communicationandsocialskills,the Young Executive Development Scheme (YEDS) organised four workshopsin October and November 2014, namely, “Dialogue in Silence”, “ProfessionalPresentation(2sessions)”and“WineAppreciation”.

ThefourYEDSworkshopsattractedatotalof129undergraduatebusinessstudents.Students found the workshops interactive and the soft skills learnt practical, which helped prepare them for future challenges in business socialising and job hunting.


Student Achievements & Activities Business Bridge

Mr. Armstrong Lee, Director of Worldwide Consulting GroupCompany Limited, shared the formula for workplace success at Out of the Career Maze, a career talk co-organised by the School of Business and Hong Kong Baptist University School of Business AlumniAssociation on 17November 2014. Drawing on hiswideexperience as a leading headhunter for mid-to-top executive positions in a diverse range of industries, Mr. Lee pointed out that most of the fresh graduates in Hong Kong lack a good understanding of job-hunting strategies. “They should really narrow down theirfocus.InsteadofsendingouthundredsofCVs,theyneedtofindaway to distinguish themselves from all other candidates in the job market.”

Heposedmorequestions to theaudience: “Haveyoueveraskedyourselfhowyoucouldcontribute to thecompany forwhichyouareapplying?”Toputitdifferently,“Doyouknowwhatbusinessdealsthatcompanyhaslosttoitscompetitorsin thepast?Haveyougotanyplans for themanagementof thecompany inquestion?”Withextensiveexperience in theexecutivesearchindustry,Leeobservedthatonlythejobapplicantsatthetop15%couldgetajobinterview.Thosewhoarewilling to go the extra mile by addressing the above aspects of the company in their job applications, their insights and efforts would definitely increase their chances of success.

Manyjob-seekingstudentsmightwonder:“Doallroadsleadtotheidealjobposition,regardlessofthemajordisciplineofstudy?”Inansweringthisquestion,Leefirstaskedtheaudiencetoimaginewhatkindofideallivingstyletheyhaveinmind,and to use that as the starting point for their own career planning.

“Idaretosay,almostnoneoftheCEOsinthebankingsectorispromotedfromthemarketingdepartment.Rather,youwouldsee most of them having a background in credit risk management or treasury. Because these departments control the lifeline of thebanking industry,” he explained. Lee advised students tohave a better understandingof the relationshipbetweenthe industry and job nature, in which lies the key to a promising career prospect.

Professor Allan Chan, InterimDean of Business, andMs. IvyKu, HKBU School of Business Alumni Association, present a

certificateofappreciationtoMr.ArmstrongLee(middle)

Be Smart in Job Hunting: Out of the Career Maze Seminar

Mr. Armstrong Lee highlights the importance of having good strategies in job search

“Sent out hundreds of resumesbut never gets a response?”

“Do all roads lead to Rome, regardless of your chosen major?”

By student reporter Sincere


Business Bridge Student Achievements & Activities

On 18 November 2014, the Department of Economicsjoined hands with Barclays, a renowned international financial services provider, to organise “Barclays Career Workshop” for students of the School of Business. Ledby six experienced bankers from Barclays, the workshop aimed to help business students better equipped for their future career development through a specially designed toolkit.

Mr.ChaiwatPattanapongsa,DirectorandHeadofInternalAudit of Barclays Hong Kong, highlighted some key strategies in CV writing, and shared his own experience as a former student of economics.

Theworkshopattractedmorethan80participants,whotook part in small-group sharing sessions on the life in investmentbanks and the financial industry.Around30students also joined one-to-one mock interviews.

Every other Wednesday of the month at 7pm, students gather and witness their own peers taking the floor and speaking their minds out. TheToastmasters International has been renewed inHKBU. To-date, theToastmastersClubarrangedninesuccessfulmeetingswithover30studentsparticipatedineachoneofthem.ToastmastersClubpridesitselfonhoningparticipants’ public speaking and presentations, as well as focusing on their facilitation and leadership. Aside from 3 student speeches in every meeting, students can take up nine other roles, ranging from being the evening host to evaluators. The event is truly run by the students for the students.

Studentparticipantsat the3rdDemoMeetingof theHKBUSchoolofBusinessToastmastersClub

WilliamKong,BBAYear2 student: “It’smyfirsttime presenting on the stage and it was definitely a good experience. I especially treasure theconstructivecriticismwhichhelpsmegetbetter.”

Jeric Adriano (right), AIESEC intern at HKBU and theGrammarianofthenight: “Theclubgrewfast;westartedthefirstsessionwith30membersandnow50.Wehopetobringdiversitytostudentsandhelpthembuildconfidence.”

Barclays Career Workshop Helps Students Hone Job-Seeking Skills

BUS Toastmasters Clubin Action

Mr.ChaiwatPattanapongsainconversationwithstudents


Student Achievements & Activities Business Bridge

Banknotes and Bonds: Donation by Alumnus Mr. Dickson Shang to the School of Business

AlumnusMr.DicksonShangisalong-timesupporterof the School of Business

AttheOpeningCeremonyofthe“ChineseImperialGovernmentBonds”ExhibitioninAuShueHungMemorial Library, HKBU

lumniCornerA

The School of Business recently received a personal collection of old banknotes andbondsfromourHonoraryUniversityFellowandalumnusMr.DicksonShang.Thecollection,consistingofthreehistoricalChinesebondsissuedin1890s-1910sandtenoldbanknotesfrom1930s,wasdisplayedattheAuShueHungMemorialLibrary,HKBU,from21Novemberto22December2014.

Among all the items in the collection, Mr. Shang’s favorite one is the bond issued for theconstructionoftheChineseSectionoftheCanton-KowloonRailway,ahiddengemheboughtfromasmallbookshopinEastGermanyatabargain.“Itwaslikealosttreasurethatnooneatthetimerealizedthevalueofthebond.ItwassoldtomeforlessthanahundredUSdollars!”saidMr.Shang.


Business Bridge AlumniCorner


His ideas are captured in the real-time sketch by an artistfromtheSketchPostStudio

Alumnus Sunny Wong shares the stories of being inspired and the ways to inspire others

An illustration of frogs drawn by Sunny Wong

Be a True Leader: School of Business Alumnus Speaks at TEDxHongKong 2014

On 15 November 2014, hundreds of locals gathered at the Hong KongScience Park to exchange knowledge and “ideas worth spreading” throughTEDxHongKong2014,anindependenteventdedicatedtoinspiringnewideasand positive changes.

As one of the event’s supporting organizations, the School of Business was proudtohaveouralumnusSunnyWong(1978,businessmanagement),retiredChairmanandCEOofCarlsbergGreaterChinaandcurrentSeniorAdvisortoCarlsberg Asia, speaking at the event among a strong line-up of 18 speakers who came from different fields and all parts of the world to explore this year’s theme–“GREEEN”[sic].

A True Leader: Looking Inward and Reaching OutIn his speech, Sunny shared the stories of two important persons in his life,whose lives have never ceased to inspire and motivate him, especially in difficult times.

On the qualities of a genuine business leader, he made use of the metaphor of a frog living in a well. “Even though everyone lives in his or her own well in a sense, a good leader should always try to get closer to the teammates, and to helpthewholeteamgrowtogether,”saidSunny.

Apart from learning business know-how and operation models, he highlighted that “Business students should look for ways to achieve self-improvement, and shouldbeabletomanagewithoutbeingcarriedawaybyexternalinfluences”.



AlumniCorner Business Bridge

Behind the Scene: Gateway to Big 4

Jobhuntingcanbeadauntingexperience.Theanxiety,unsettlednessandself-doubtare no stranger to final year students as they make their way through rounds of online application, aptitude test, group assessment and interview.

Understanding such mixed feelings, some business alumni decided to help current students overcome the challenges in seeking a career with Big Four firms. “When Iwasanaccountingstudent,IknewlittleaboutthecompaniesforwhichIapplied.Theacademic training from lectures alone was not enough for me to tackle interviews in real life,”saidBernardWu,PresidentofHKBUSchoolofBusinessAlumniAssociation(HKBUSBAA). “Looking back,many of uswishwehad the opportunities to get theadvicefromalumni”,headded.

Thatwashowthe“GatewaytoBig4”,atwo-partcareerevent,firstcameaboutthreeyears ago. Co-organised by HKBUSBAA and School of Business, “Gateway to Big 4”consisted of an introductory seminar on Big 4’s recruitment process and a one-to-one mock interview, for students interested in applying for Big Four firms.

Themockinterviewsessionheldon26October2014attractedmorethantenalumniworkinginBigFourfirmstoactasthe“interviewer”.IvanGuo,thecoordinatoroftheprogramme,regardeditawaytogivebacktotheSchool.“Iamhonoredtohavethechance to organize the event and bring alumni and students together to share alumni’s experiencesinjobhunting.”

Students participating in the event found the atmosphere created in the mock interview highlyrelevant.YvonneYew,aBBAfinalyearstudentfromDepartmentofAccountancyandLaw,remarkedthat,“Itrymybesttobequalifiedintermsofknowledgeandthismockinterviewreallyhelpsmetogetmentallyprepared”.

The learning is, however, mutual. As another alumnus Oliver Bu, who now works in PricewaterhouseCoopers, described, “While current students can pick up interviewskillsfromus,wearealsoinspiredbytheenergyandconfidenceradiatedfromthem.”


Interviewinprogress

Alumni believe in giving back to the School

Fromlefttoright:alumniBillChung,LeoWongandIrisYeenjoybeingtheinterviewersforaday

Business Bridge AlumniCorner


Beginnings and More: News on MBA, MScBM and DBA Programmes

30 AugustOrientationforMBA&MScBMstudents

BBA Alumni School Visit

BBA student Kitki Chan enjoys the autonomous learning environment provided by the programme

Forthesecondyearrunning,theBBAProgrammeOfficeorganisedthe BBA Alumni School Visit to local secondary schools, helping F. 5- F. 6 students better understand the relevance of business studies and the unique features of the BBA programme at HKBU.

On10October2014,Dr.ErinSofromtheDepartmentofEconomicsand BBA accounting student Kitki Chan visited Shek Lei Catholic Secondary School. Following the introductory talk, Leung Man Fai, aF.5studentsharedhisnewfindings.HavingchosenGeographyand Economics as electives under the New Senior Secondarycurriculum, Leung started a habit of following the news on Hong Kong government’s land auction. He found the concept of scarcity in economics offering an intriguing perspective on the allocation of resources in Hong Kong. “The definition of ‘land’ actually goes beyonditsphysicalsense!”

Expecting togeta total scoreof28 inbestfiveHKDSE subjects,Leung has set his sights on BBA programme that fosters autonomous learning. With all the students free to choose any major from seven concentrations, the BBA programme at HKBU is definitely the kind of programme worth checking out!



rogrammeNewsP

August

Business Bridge ProgrammeNews


16 OctoberOpening Ceremony of new MBA Huadong Class(AtShanghaiJiaoTongUniversity,Shanghai,China)

14 NovemberOpening Ceremony of MBA Shenzhen Class

20 DecemberMeetingwithDBAstudentsandmentors(InShenzhen,China)

10 OctoberLaunch of DBA programme China Class 2014-15(AtNankaiUniversity,Tianjin,China)

13 NovemberGraduationDinnerforMBAandMScBMstudents

28 NovemberOpening Ceremony of MBA Zhuhai Class(AtUnitedInternationalCollege,Zhuhai,China)

October

November

September

18 SeptemberPostgraduate Programmes Welcome Banquet cumConferment of Honorary Professorship for MBA,MScBMandDBAstudents

List of GRF Supported Projects in 2014-2015Dr. Byron Song,DepartmentofAccountancyandLawReputed Inside Directors and Internal Control Effectiveness

Dr. Wang Wenming, DepartmentofAccountancyandLawThe Strategic Use of Multiple Auditors and Intragroup Value Transfers: Evidence from Family Business Group in East Asia Dr. Zhang Fang, DepartmentofAccountancyandLawTaxes and Economic Rents: The Role of Political Connection in Chinese Listed Private Firms

Dr. Cheng Yuk-shing, DepartmentofEconomicsResidential Willingness-to-pay for Reducing Carbon Emissions from Electricity Generation in Hong Kong

Prof. Wong Wing-keung,DepartmentofEconomicsStochastic Dominance, Almost Stochastic Dominance, Moment, and Test Statistics

Dr. Eric Lam,DepartmentofFinanceandDecisionSciencesAsset Growth Dynamics and Valuation-ratio Based Anomalies

Prof. Stouraitis Aristotelis,DepartmentofFinanceandDecisionSciencesCEO Turnover and Corporate Governance Changes Following the Revelation of Bribery

Prof. Flora Chiang,DepartmentofManagementServant Leadership and Proactive Customer Service Performance in the Hong Kong Hospitality Industry

Dr. Guohua Huang,DepartmentofManagementBeing Proactive When Feeling Insecure? The Role of Proactive Personality on the Relationships Between Job Insecurity and Employee Voice, Feedback Seeking, Political Behavior, and Leadership Skill Development

Dr. Erica Xu,DepartmentofManagementStone Heart Versus Soft Heart: Observers’ Reactions Toward Victims of Abusive Supervision

Dr. Su Lei,DepartmentofMarketingCommunication Strategies for When a Product’s Negative Attributes Are Only Partially Reduced

Broadening Business Research HorizonsOn27November2014,theSchoolofBusinessjoinedforcewiththe University of Western Sydney Business School to organise the UWS and HKBU Business Schools: Research Symposia in Hong Kong. Bringing together academics, researchers and postgraduate studentsfromawiderangeofbusinessspecialties,theResearchSymposia provided an interactive platform that aimed to foster international research collaboration between the two universities.

AssociateDeanProfessorGerardPrendergastofHKBUSchoolofBusiness,togetherwithMPhilandPhDProgrammeDirectorDr.HenryFock,extendedawarmwelcometofriendsfromtheUWS.ProfessorPrendergastsaid,“TheSymposiamarkthebeginningofanenduringfriendship.Iamstruckbythediversityandrelevancyofthetopicswearecoveringinthesymposia.”

ProfessorClive Smallman,Deanof theUWSBusiness School, said, “Thisjoint event is a special effort to enable the exchange of ideas and sharing of goodinternationalcomparativeresearch.”

Breaking the Record:11 Projects Awarded General Research Fund 2014/15 The School is delighted to announce that a total of 11 faculty members - a record-high figure - have received support fromtheResearchGrantsCouncil’sGeneralResearchFund2014/15(GRF)fortheirresearchprojects.

The symposia consisted of presentations by leading scholars and researchers from UWS Business School and discussions underfourresearchareasofsharedinterest:qualitativeresearch,customer loyalty and research in social media, corporate sustainability and CSR, and applied finance, economics andproperty research.

esearchR


Business Ideas Galore: 2014 IIBD Case Competition in the PhilippinesThefinalroundof2014IIBDCaseCompetitionwassuccessfullyheldattheAteneodeManilaUniversityinthePhilippineson21November2014.OurstudentteamledbyWingLungBankInternationalInstituteforBusinessDevelopment(IIBD)wasoneofthesixfinalist teams.

For the 9th year running, the IIBD CaseCompetition aims at globalising business education through enhancing the social and professional networks of students and faculties. This year’s theme was “Communicating CSR to Stakeholders:Reputational Gains and Risks”, which haddrawn participants from 20 universities inten regions.

After two rounds of review, the six best-scoring teams advanced to the final during which they were given six hours to research and analyse a real case on “Chipotle”, theleading Mexican fast-food chain in the US, to develop their action plans and recommendations for presentations. The judges were impressed by their performance and appreciated their in-depth analyses and innovative ideas.

Study Tours SinceMay2014,WingLungBankInternationalInstituteforBusinessDevelopment(IIBD)hasorganisedstudytoursfordelegationsfromthefollowinginstitutions:

• BeijingUnionUniversity,PRC

• BerlinSchoolofEconomicsandLaw,Germany

• CaliforniaStateUniversityFresno,USA

• FengChiaUniversity,Taiwan

• KonanUniversity,Japan

• MikroskilCollege,Indonesia

• NationalUniversityofIreland,Galway,Ireland

• PurdueUniversity,USA

Academic Exchange AgreementsAsofDecember2014,theSchoolhassignedacademicexchangeagreementwith63businessschoolsfromallovertheworld.Togetherwiththe109University-levelpartnersofHKBU,theSchoolofBusinesscurrentlyhasatotalof172 exchange partners.

• ShenzhenUniversity,PRC

• UniversityofInternationalBusinessandEconomics,PRC

• UniversityofSanDiego,USA

• XianJiaotongUniversity,PRC

• ZhejiangUniversityofTechnology,PRC

• ZhongnanUniversityofEconomicsandLaw,PRC

Business Bridge Internationalisation


nternationalisationI

Business School with a Social Dimension:In Conversation with Honorary Professor K. K. Tse

Postgraduate Admission 2015Master of Science in Global Marketing Management (Full-time)• A joint award o�ered by the Department of Marketing, HKBU and the

Marketing Division of the Management School, The University of She�eld• Prepare relatively recent graduates in any discipline to work in the marketing

function for multinational organisations• Equip students with the skills and competencies needed to function as a

global marketing practitioner• Students enjoy global exposure by spending Semester 1 in The University of

She�eld and Semester 2 in HKBU

• Accredited by the Chartered Institute of Marketing (CIM)

Master of Science in Strategic Human Resources Management (Part-time)• Transform professional managers into e�ective strategic business partners • Combine academic excellence and relevant HR industrial experience• Strengthen participants’ HR competencies, operational excellence, and

business strategy execution• Emphasise practical application through action leaning approach• Recognise outstanding alumni and students

Master of Human Resources Management (Part-time)• Build solid foundation of HR knowledge and skills with dual emphasis on

theory and practice• Enhance participants’ ability to evaluate and develop people-management

programmes and processes• HKBU graduation academic awards and undergraduate alumni entrance

awards available

Master of Accountancy (Full-time/Part-time)• Prepare business (non-accounting) graduates to pursue a career in

professional accounting• Focus on knowledge, skills and competencies for an accounting

professional/practitioner• Accredited by the Hong Kong Institute of Certi�ed Public Accountants

(HKICPA) as equivalent to a Conversion Programme for HKICPA Quali�cation Programme admission purposes

• A maximum exemption of 9 papers (F1-F9) from the Association of Chartered Certi�ed Accountants (ACCA) professional examination

• Obtain exemption of 8 exams in CPA Program foundation level and are eligible to apply for CPA Australia Associate membership

Master of Philosophy (MPhil) / Doctor of Philosophy (PhD) Programmes (Full-time/Part-time)Fields of Research

• Accountancy and Law• Economics• Finance and Decision Sciences

• Management• Marketing

Website: www.hkbu.edu.hk/buspg Online application: http://gs.hkbu.edu.hk/apply

Doctor of Business Administration (Part-time) • Cutting-edge knowledge and skills in business and management • World class professors• Achievable in 3 years • Unique research mentoring and supervision throughout the programme• Networking with a cohort of senior executives in China as co-participants• Supportive collegial learning environment

Master of Business Administration (Part-time)• Enhanced programme with new course structure• Particular focus on contemporary China business and corporate

sustainability• Emphasise on “live learning”: business �eld studies, study tours, seminar series

and managerial skills workshops• Academic Awards and Outstanding Achievement Awards available• Strong alumni network in Hong Kong and China

• For details of the MBA programme China class, please visit: mba.hkbu.edu.hk

• The admisssion of the MBA programme Hong Kong class is temporarily suspended for 2015-2016

Master of Science in Business Management (Full-time/Part-time)• A general business and management programme for fresh graduates and

non-business majors for career advancement• Entrance Scholarships and Academic Awards available• Executive Development Series, including seminars, corporate visits,

managerial skills workshops and career development training, to equip students with the necessary skills and competencies in the business arena

• International exchange programme provides students with valuable opportunities for global exposure

Master of Science in Applied Accounting & Finance(Full-time/Part-time)• Graduates can be awarded exemption from ACCA for maximum 7 papers, CPA

Australia for 1 professional paper and AIA for maximum 12 papers. On successful completion of a CIMA three-hour exam, graduates will be granted 11 exemptions from CIMA profession quali�cation and will be awarded the CIMA advanced diploma in management accounting

• Entrance Scholarships and Academic Awards available

Master of Science in Applied Economics (Full-time)• Balanced training in advanced economic theories and applied economic analyses• Emphasise the use of sophisticated techniques in analysing real world issues• Study China’s economic institutions and development from an international

perspective

Master of Science in Corporate Governance and Directorship (Full-time/Part-time)• Prepare students for a future corporate leadership role • Provide students with practical knowledge in corporate governance• Assist graduates to pursue professional careers in corporate governance and

related �elds, such as fund management, risk management, internal audit and board of directors’ support

HONG KONG BAPTIST UNIVERSITYIssue No.31, Jan 2015第31期,2015年1月

Business Bridge - Issue 31

Documents

business school

contemporary china business

management school

marketing function

department of marketing

marketing division

mba programme china

business eld studies