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$38,000,000
Curious
Personal
Open-minded
Friendly
InformalConcise
Collaborative
Welcoming
Authentic
Kind
Caring
Useful
Getting started
Listen firstUse WordPressOwn domain nameCommit
What’s wrong with Avis?
No sat navComplicated contractsPoor loyalty schemeCan’t find pick-up points
Exercise!
You’ve found a very vocal criticism of your company on a blog.
Write the first and last sentence of your comment. (Don’t worry about the middle bit.)
Exercise!
Come up with 2 or 3 concerns or barriers to blogging.
See if you can come up with ideas for getting around them.
• Listen first• Conversation, not publishing• Be a useful conversationalist• Build relationships - one at a
time
Thank you.
www.tomnixon.co.ukwww.nixonmcinnes.co.uktwitter.com/tomnixon
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