Business as usual is not an option Idar Kreutzer, adm. direktør Finans Norge First House, 22. januar 2013.

Business as usual is not an option

Idar Kreutzer, adm. direktør Finans NorgeFirst House, 22. januar 2013

A global market in transition

Business as usual is not an option

Today and BAU: The world is on an unsustainable track

Vision 2050: Around nine billion people live well, and within the limits of the planet

Source: World Business Council for Sustainable Development, Vision 2050

The pathway to Vision 2050

Source: World Business Council for Sustainable Development, Vision 2050

5

Redefining strategic framework for business

Increasing complexity

of risk

Changing consumer behavior

Business

Evolving framework conditions

Rising cost of capital

Fluctuating prices and

availability of raw materials

”Those companies that

wait to be forced into

action or who see it

solely in terms of

reputation management

or CSR, will do too little

too late and may not

even survive.”

Paul Polman, CEO Unilever

Significant needs for investments

Expected investment needs for urban infrastructure up to 2030 (US$ 1000 milliarder)

Systems planning

Infrastruture

Water Technology

Buildings Finance

Many opportunities...

Source: Booz Allen Hamilton, 2007

It should happen…

Powerhouse - constructing Norway’s first energy positive building

”If you want to succeed, you need restrictions that make things difficult. Limitations make you think.”

Partnerships

Hydro takes a leading position in redesigning production

0

1

2

3

4

5

6

7

1990 1995 2000 2005 2010

Kg CO2e / Kg aluminum

Source: Hydro. Average specific emissions from Hydro’s Norwegian smelters

11

12

13

14

15

16

1993 1998 2003 2010 Qatalum HAL4e

KWh / Kg aluminum

Lower emissions

-70%

Lower energy use

FutureToday

New decentralised businessmodels

It is not just about the tools…

Active disengagement

Culture eats strategy for breakfast!

…it is about leadership and culture

Ownership

Acceptance

Understanding

Knowledge

How do you implement a successful change process?

Leadership for sustainability

Sustainability is the single biggest business opportunity of the 21st century

Sustainability is the single biggest business opportunity of the 21st century

The most important thing I have learned since becoming CEO is context. It’s how your company fits with the world and how you respond to it.

The most important thing I have learned since becoming CEO is context. It’s how your company fits with the world and how you respond to it.

Jeff Immelt, CEO The General Electric Company

Harold Lee Scott, Jr, former CEO Wal-Mart

Future business champions are those who develop products and services in a way

that unites the global social and environmental challenges with their own

profitable growth