Business Analytics

We have a well qualified Business Analytics, UX Design, Visual Design, HTML and Development teamwho can understand yourbusiness needs and provide apt solutions for:• Websites

• Intranets

• Extranets

• Widgets

• Software

• Mobile and iPad Apps

Services Portfolio

http://www.techved.com/ © 2011 Techved Consulting

Business ConsultingTechved Consulting specializes in conceptualizing and setting up of online business. We also facilitate companies in understanding online customer behavior which in turn provides new perspective to taking business decisions.

The primary services include:Online Startup Specialist | Business Analytics

User Centered DesignUser Centered design (UCD) is a design process that places users at the center of product's design and development lifecycle. We at Techved Consulting specialize in designing products and services that deliver great experience to your customers

We at Techved Consulting specialize in designing interactions for:Websites Design | Mobile UX | Software Application | Product Inteface Design

Services Portfolio

http://www.techved.com/ © 2011 Techved Consulting

User Research & EvaluationThrough research and experiential exercises we immerse ourselves in the deluge of consumer perspective to provide insights into various products and servicesThe primary services include:Heuristic Evaluation| Usability Test | Ethnographic Study | Competitive Analysis

Technology DevelopmentTechved Consulting provides a broad, deep spectrum of technology services to help organizations translate their strategic business agenda into IT initiatives and solutions that measurably improve performance.We at Techved Design specialize in designing interactions for:Web Development | Software Development| Mobile Applications Development

http://www.techved.com/ © 2011 Techved Consulting

Business Analytics & User Experience Design

‘Bridging the Gap’

Introduction to User Experience Design

http://www.techved.com/ © 2011 Techved Consulting

What is User Experience Design

We believe that UserExperience Design is…

http://www.techved.com/ © 2011 Techved Consulting

User Experience Design is not just about attracting your visitors

Its about viralling (engaging, acquiring & retaining) them

Introduction to User Experience Design

http://www.techved.com/ © 2011 Techved Consulting

If you can Measure it,

You can Manage it

Business Analytics

http://www.techved.com/ © 2011 Techved Consulting

Website Analytics

Social Media Analytics

Business Analytics

http://www.techved.com/ © 2011 Techved Consulting

Design – Intuition vs. Data

Intuition Driven Data Driven

Guess work

Based on previous experience

Competitive Landscaping

Relies on best practices

Aesthetics are integral

Creative, visionary

Every design is tested

Design is a logical problem

Data derives decision making

Do not trust your guts

Details are not too small to test

http://www.techved.com/ © 2011 Techved Consulting

Business Analytics

http://www.techved.com/ © 2011 Techved Consulting

Business Analytics

How and from where do customers arrive at the site

How customers interact with the site after they arrive, including- Product searches- Content viewed- completed or abandoned sale.

Identifying and highlighting bestselling products

http://www.techved.com/ © 2011 Techved Consulting

Business Analytics

Generating reports that give clues about how to re-engage lost sales

Identifying leads for higher conversion and revenue.

Generating information needed to manage campaigns and drive the business forward.

http://www.techved.com/ © 2011 Techved Consulting

Business Analytics

http://www.techved.com/ © 2011 Techved Consulting

Business Analytics

Understanding New Media and the new set of challenges it poses.

New Media facilitates Personalized Messaging and BehavioralTargeting

On-going Optimization of online marketing campaigns

It facilitates Online Reputation Management

http://www.techved.com/ © 2011 Techved Consulting

Common terms in Business Analytics

Traffic Rank

Reach per million

Page views per users

Bounce %

Time on Site

Search %

Clickstream

Upstream sites

Downstream sites

http://www.techved.com/ © 2011 Techved Consulting

Tools for Data Analytics

Google Analytics

Yahoo Analytics

Birst

Quid

Clickfox

Quantivo

Kognitio

http://www.techved.com/ © 2011 Techved Consulting

Metrics driven methodology

Step 1: Business Objectives

- What is the service for?- Why does this website exist?- What are the business objectives?- What activity is needed for business to be successful?

http://www.techved.com/ © 2011 Techved Consulting

Break into groups:

1. Take up a matrimonial website.Ask questions to find business objectives

2. Take up a travel website.Ask questions to find business objectives

3. Take up a shopping website.Ask questions to find business objectives

Metrics driven methodology

http://www.techved.com/ © 2012 Techved Consulting

Metrics driven methodology

Step 2: Create UX lifecycle

- What would users need to do?- Map their actions

Awareness / Attention > First time use > Engagement > Referral

http://www.techved.com/ © 2012 Techved Consulting

Metrics driven methodology

Step 3: Create Measurable Metrics

- Split actions into Primary hurdles and Secondary hurdles- Create metrics

- Vanity Metrics- Actionable Metrics

http://www.techved.com/ © 2012 Techved Consulting

Metrics driven methodology

Actionable Metrics

Funnel Metrics

Original Flow: 1 2 3 4

Confirm flow Add friends Invite others Getting started

Conversion Funnel: 100 %

63 %

26 %

14 %

http://www.techved.com/ © 2012 Techved Consulting

Metrics driven methodology

Step 4: Design improvement lifecycle

Measure your design and let every detail matter

http://www.techved.com/ © 2012 Techved Consulting

Metrics driven methodology

- Measure your design on actionable metrics- Gauge measurements against Business requirements- Continue this cycle

http://www.techved.com/ © 2011 Techved Consulting

Analysis

http://www.techved.com/ © 2011 Techved Consulting

Analysis

http://www.techved.com/ © 2011 Techved Consulting

Analysis

[email protected]

022 67421812

Thank You

http://www.techved.com/ © 2011 Techved Consulting