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Business Advertising GmbH – More Value for Brands.

Portfolio 2014

businnesad.de

Channel Business and Finance

2

No business as usual Your target group are institutional investors, private investors with financial interest, traders and financial decision-makers in companies? Then you have come to the right place. Currentness, solid research and special information: You will not find more attractive platforms from the business and finance sector for your campaign anywhere else. Strong media brands and high-quality environments: Our exclusive publishing partners report on trends and market prices of the global financial markets as extensive as on their influence on the different sectors of the economy. You will find a representative selection of our portfolio here.

Traffic

Page Impressions:

Visits:

Unique Users/Visitors:

22.307.485

5.263.198

1.386.343

Stand: 08/2014

Traffic Target Group

Categories

Institutional investors, bankers

Fund managers, brokers, investors

Private bankers

Personal wealth advisors, private bankers, financial service providers and financlal experts

Leading employees

boerse-frankfurt.de is the investor portal of Deutsche Börse and is the virtual continuation of the trading floor.

The website provides access to real-time prices for all securities. In addition, a detailed exchange expertise for professionals and beginners as well as information and news on the subject shares, funds + ETFs, bonds, REITs, commodities / ETCs, certificates and warrants will be offered. Other helpful tools for users are the parquet camera with a live picture from the floor, the open Xetra order book, detailed company data, market surveys and the popular stock market game.

boerse-frankfurt.de – Deutsche Börse´s website for investors.

Page Impressions:

Visits:

Unique Users:

Newsletter-Subscribers:

Fact-Sheet | Börse Frankfurt | www.boerse-frankfurt.de

3

Aktien

Anleihen

ETFs

ETCs, ETNs

Fonds

Rohstoffe

Zertifikate

Nachhaltige Wertpapiere

Weitere Märkte

6.645.747

1.739.371

160.000

38.836

Stand: IVW 08/2014, AGOF internet facts 2014-07


Categories

Investment Advisors, Financial Service Providers, Financial Experts

Institutional Investors

Fonds Manager, Stock Brokers, Trader

Economic Decision Makers, Managing Directors, Directorates

Tax- and Certified Accountants

BÖRSE ONLINE is a financial portal for experts from Germany's largest stock exchange newsroom.

The portal has all important modern tools for investors which help to select appropriate stocks and derivatives. Recent company announcements are immediately supplemented with estimates of the share development. The reporting is complemented by experienced business editors and regular contributions from renowned personalities from the financial sector. A daily dax chart analysis, comprehensive course information, comprehensive portfolio functions, detailed options for chart analysis and entertaining stock exchange games are offered to visitors. The completely revised and greatly expanded website is presented in a clear and modern design. The publisher “Finanzen” releases the magazine “EURO” monthly and “Börse Online” weekly.

BÖRSE ONLINE | Not for beginners.

Märkte

Aktien

Zertifikate & Hebelprodukte

Fonds & ETFs

Anleihen

Rohstoffe & ETCs

Page Impressions:

Visits:

Unique User:

Newsletter-Abonnenten:

Fact-Sheet | BÖRSE ONLINE | www.boerse-online.de

4

Devisen

Banken & Broker

Versicherungen & Vorsorge

Steuern & Recht

Wohnen & Immobilien

5.103.512

1.302.460

220.000

19.564


Traffic

Target Group

Categories

finanzen.at has 300.000 Unique Clients in Austria and is one with regards to traffic the largest and fastest growing finance portal. Finanzen.at belongs to the finanzen.net GmbH and hence to the Axel Springer AG.

finanzen.at offers stock market daily data regarding the current development on the stock markets. Realtime push-quotes regarding indices, commodities and forex round off the information about shares, companies, certificates, funds and the general economic policy. Interactive tools for chart analysis, individual portfolios and watchlists as well as personal newsfeeds make the finanzen.at more individual than any other offer. In order to stay abreast about the most current developments when you are on the go, finanzen.net will make the most important features available on mobile applications in 2013. Finanzen.at has a wide-reaching editorial editorial network and is partner of the monthly business magazine „€uro" and the newspaper „€uro am Sonntag“.

Finanzen.at is audited by ÖWA, the Austrian Audit Bureau for web traffic.

Fact-Sheet | finanzen.at | www.finanzen.at

5

Institutional investors, bankers

Fund managers, brokers, investors

Personal wealth advisors, private bankers, financial service providers and financlal experts

Tax advisors, auditors

C-suite business decision-makers

Rohstoffe

Devisen

CFDs

Zinsen

Futures

Trading

Private Finanzen

Homepage

Aktien

Indizes

Zertifikate & OS

Fonds

ETFs

Anleihen

Page Impressions:

Visits:

Unique Visitors:

Stand: ÖWA 06/2014

4.946.434

1.156.954

334.156


Categories

Male with high income

Leaders, midlevel staff

Shareholder, institutional user

Fondsmanagers, stockbrokers, investors

FINANCIAL LIFE MAGAZINE is the new generation of economic information on the Web.

The website provides high quality information about the financial and economic world in a clear and user-friendly environment. Beginners and professionals receive new compressed messages that are really relevant to them daily. Practical search functions and interactive sections such as stock market games and a virtual portfolio invites the user additionally to expose intensively the website. The independent editorial staff create solid background reports and analyses of the international capital markets.

FLIFE.DE - An Investis Service.

Kurse

Kurslisten Realtime

News / AdHocs

Wirtschaftskalender

Fonds

Marktberichte

Empfehlungen

Page Impressions:

Visits:

Unique Visitor:

Fact-Sheet | FLIFE.DE | www.flife.de

6

Source: InSites Marktforschung

Analystenrankings

Gewinnschätzungen

Devisen

Depot / Watchlist

Börsenspiel

Weltblick

196.260

60.629

13.754

Stand: DFP 08/2014


Categories

Male with high income

Leaders, midlevel staff

Shareholders, institutional users, bankers

Fondsmanagers, stock brokers, investors

Quoteline is one of the leading exchange information websites of Switzerland.

World market price data for technical stock analyses is provided by the Investis Flife AG`s product line "Quote Line Product Line". This chart technique allows a precise analysis and the determination of relevant clues for the prediction of price movements. Thus, the analysis is essential for everyone who wants to operate successfully on the stock market. In addition to that, Quoteline offers its users specialized customer subscriptions from various security areas. Global Economic News, regular specials and stock market games are also available.

Quoteline – Rate data worldwide.

Kurse

Märkte

News

Portfolio

Börsenspiel

Page Impressions:

Visits:

Unique Visitor:

Fact-Sheet | Quoteline | www.quoteline.ch

7

100.079

32.344

7.162

Stand: DFP 08/2014


Categories

For many years, Tradesignal online stands for professional chart analysis in Germany. Users of the site can use extensive tools and a wide range of courses for the interactive chart analysis free of charge.

Visitors to the website use the charting tool to observe the daily value pattern of their investments and to create their own chart analyses. Tradesignal Online is the only platform on the Internet, which offers an own formula language to program individual indicators and trading systems. The website provides a forum for professionals from various fields – it is the ideal platform for sharing knowledge. Real time business news about the relevant stock markets and major securities are also available. Operator of the website is the Tradesignal GmbH - a leading provider of software for the international financial and energy markets.

Tradesignal online – Germany´s biggest website for technical Chart-Analysis.

Chart

Forum

Aktien & Indizes

Rohstoffe

Leading employees

Male, between 20 and 49 years old

Especially interested in finance and IT products

Page Impressions:

Visits:

Unique Users:

Fact-Sheet | Tradesignal online | www.tradesignalonline.com

8

Devisen

Futures

Zertifikate

Zinssätze

Exchange Traded Funds

3.976.311

238.774

49.796

Stand: IVW 08/2014


Categories

epochtimes.de is part of the international group with many of the Epoch Times editorial accompanying correspondents.

The online version of the newspaper is published worldwide in 12 languages weekly and reports versatile and informative from politics, business and arts section. This current events and insights with historical facts are established and developed. Exclusive and following a new trend, Epoch Times online describes a regular basis of developments in the economic boom of China. The special selection of themes and eye-catching reports provide important impulses within the business press.

EpochTimes online – News for decision makers.

Welt

Deutschland

Wirtschaft

Umwelt

Trends

Wissen

Leading and medium employees

Male, between 20 and 49 years old

Especially interested in financial and IT-products

Page Impressions:

Visits:

Unique Visitor:

Fact-Sheet | TheEpochTimes Deutschland | www.epochtimes.de

9

Feuilleton

Gesundheit

Lifestyle

Innovation

Sport

Video

1.339.142

732.666

601.474

Stand: IVW 08/2014

Channel SME

The heart of German economy beats here The Mittelstand is the economic backbone of Germany. It is made up of 99 % of all VAT registered enterprises in which 2/3 of all employees subject to social insurance contributions are employed and where 40 % of all revenues are generated. In the businessAD SME Channel you reach small, middle and large enterprises. Our exclusively sold B2B websites offer access to professional expert information. The websites are operated by journalists of renowned specialist publishers. A representative selection is listed hereinafter.

Traffic

Page Impressions:

Visits:

Unique Users/Visitors:

34.433.174

13.804.562

8.298.939

Stand: 08/201410


Categories

The Deutsche Ärzteblatt is the official publication of the German General Medical Practioners Association and the Federal Medical Association (KZBV) and is the most circulated medical professional journal in Germany with a circulation of about 400,000 per week.

The internet offer focuses on the medical reader of the magazine and supplements and expands on the print content. The portal offers daily news, the opportunity to make a certified e-training CME, discussion forums, blogs, and comprehensive job market with a search-function.

aerzteblatt.de - the official medium of the German Medical Practioners.

Nachrichten

Blogs

Förderpreise

Archiv

Foren

DÄ plus

Dossier

Jobs

General practitioners, medical practitioners, internists, hospital doctors, medical specialist groups

Politicians and employees in the health sector

39 % male, 61 % female 68 % between 20 and 49 years old

Page Impressions:

Visits:

Unique Users:


Source: „Mehr erreichen durch Erreichen“, Deutsches Ärzteblatt

11

3.446.970

1.223.316

650.000

21.200


Fact-Sheet | Deutsches Ärzteblatt | www.aerzteblatt.de


Categories

The online magazine is characterized by the extensive news on the topics industry and technology, airline, airport, logistics, and business aviation. AERO INTERNATIONAL provides you with informative news, reports, background reports and airport- /airlines portraits. Followed by reports on all areas of the transport flight.

In the category Industry & Technology readers of AERO INTERNATIONAL learn everything about plans from the manufacturer company.

Aero International is the leading magazine of Civil Aviation, aeroscope.de reported since 2011 online on the airline industry. In January 2014 Aero International and aeroscope.de began common website www.aerointernational.de

AERO INTERNATIONAL - The leading online magazine of Civil Aviation

Airlines

Airports

Industry & Technology

Business Aviation

Cargo / Logistics

Aviation Professionals

Pilots

Business travelers

Airspace technician

logistics

Page Impressions:

Visits:

Unique Users:


Factsheet | AERO INTERNATIONAL | www.aerointernational.de

12

3.446.970

1.223.316

650.000

21.200



Categories

The "Ärzte Zeitung Online" is the largest daily portal for messages from the fields of health policy, and Medical business for doctors and staff in medical practices and hospitals.

They all use the wide range of topics, for example about diseases, medical ethics, international health policy, practice management, individual health, hospital management, professional politics, health insurance funds or electronic data processing. There are also specials about nutrition, diabetes and high blood pressure as well as posters and patient information for various indications.

The Ärzte Zeitung Publishing Company publishes the only newspaper for physicians in Germany and places journals, supplements and other media for medics and other healthcare professionals.

aerztezeitung.de | Latest news for the doctor.

Politik & Gesellschaft

Medizin

Praxis & Wirtschaft

Panorama

WebTV

Located general practitioner, practitioners and internists

Staff from practices and clinics

Interested parties and practitioners from other medical fields

Page Impressions:

Visits:

Unique User:

Fact-Sheet | Ärzte Zeitung Online | www.aerztezeitung.de

13

1.830.998

1.011.070

752.377

Stand: IVW 08/2014, coremetrics 07/2014


Categories

Page Impressions*: 616.925

Visits*: 195.372

Unique User: 280.000

Newsletter-Abonnenten:

The Allgemeine Hotel- und Gastronomie-Zeitung (AHGZ) is the only weekly newspaper for hotel business and gastronomy in the German-speaking area.

It holds a unique market acceptance as an exclusive official institution of the Deutsche Hotel- und Gaststättenverband (DEHOGA). AHGZ.de is the leading news portal for hotel business and gastronomy in the German internet. Besides the current news of the hotel business and gastronomy AHGZ.de provides important information for activities and sector events as well as a widespread archive of all print and online products.

AHGZ.de - The news portal for hotel business and gastronomy.

Nachrichten

Meinung

Jobs & Karriere

Events

Associations, executive boards, CEOs, proprietors, tenants, hotel directors

Entrepreneurs, self-employees, business chains, Purchasing directors, F&B-Manager, chefs de cuisine, sales managers, personnel managers

Real estate agents, investors

Source: AHGZ-readers structure analysis

Fact-Sheet | AHGZ online | www.ahgz.de

Anbieter/ Einkaufsführer

Wissen

Community

Immobilien (ahgzimmo.de)

14



Categories

The lexicon of business expenses explains which costs in accounting are tax deductible as business expenses. Examples, definitions and wording of laws complete the glossary for founders of new business and business men. News about economic issues as well as the customer support of a professional tax consultant complete the offer. Templates and different online calculators makes the daily work much easier.

Betriebsausgabe.de - The lexicon of business expenses and accounting.

Betriebsausgaben A-Z

Ratgeber Forum

Muster & Vorlagen

Onlinerechner

Entrepreneurs

Selfemployed

Leading employees

Accountants

Existence founders

Fact-Sheet | Betriebsausgabe.de | www.betriebsausgabe.de

15

Page Impressions:

Visits:

Unique Visitor:

259.031

193.322

132.038

Stand: DFP 08/2014


Categories

bizzwire.de is the B2B-portal for IT decision makers belonging to the German middle class.

The B2B-portal positions itself as an expert and advisor for IT decision makers while speaking the language of the middle class. As an expert, it shows market overviews and top-lists, as a counselor, it offers practical assistance and is the first point of contact for all questions and B2B-needs of IT decision makers. Bizzwire provides the digital answer to the question of how business processes can be effectively imaged with the support of IT.

Bizzwire | The expert- and guide-portal for IT decision makers in SMEs.

Fact-Sheet | bizzwire | www.bizzwire.de

300.000 Zieltraffic

* Angemeldet / Ausweisung zur Jahresmitte

Page Impressions:

Visits:

Unique Visitors:

IT decision makers of the middle class

CIOs, CTOs

Manager and employers

Department managers

Operations researcher

News

Tech

Strategie

Die Besten

Karriere

Events

Downloads

16

*


Categories

The top-class portal for expert advice offers users a unique pool of information for selecting the best expert and consultant company. Highly qualified experts and information providers will find an efficient market place for gaining new contacts and clients.

The eight expert topics Management, IT, Law, Taxation, Finance/Capital, Economy, Sectors and countries transparently communicate trustworthy and specialized knowledge.

brainGuide – The expert portal for business.

Management

EDV / IT

Recht

Steuern

Finanzen / Kapital

Managers

Entrepreneurs

Self-employees

Decision-makers

Page Impressions:

Visits:

Unique Users:


Fact-Sheet | brainGuide | www.brainguide.de

17

86.939

49.911

30.000

10.000



Categories

The editorial staff of the business portal business-on.de informs specifically about regional economy topics.

Economy regions in charge of editorial staff are Cologne/Bonn, Berlin, Düsseldorf, Hamburg, Mittelfranken, Ostwestfalen-Lippe, Rhein-Main, Stuttgart, Munich, Aachen-Euregion, Südwestfalen, Niedersachsen-Ost, Nordbaden, Ruhr, SaarLorLux and Weser-Ems.

business-on.de - The regional business portal.

Lokale Wirtschaft

Finanzen

Marketing

Lifestyle

Fachwissen

Recht & Steuern

Karriere

IT & Telekommunikation

Entrepreneurs

Institutions

Consultants

Private persons

Fact-Sheet | business-on | www.business-on.de

18

Page Impressions:

Visits:

Unique Visitors:

200.821

131.040

109.291

Stand: IVW 08/2014


Categories

Business knowhow, management techniques and valuable information regarding solutions and trends for the industry are presented in an uncomplicated manner on business-wissen.

Users will find general and specific knowhow regarding the topics marketing, organisation, strategy, controlling, services and personnel. Within this online magazine thousands of professional articles regarding a wide range of topics as well as tasks and tips from experts can be accessed. Check lists, tables and slides complete this information offer with a practical, hands-on approach.

business-wissen.de combines experiences from companies and from experts regarding business issues.

business-wissen.de – Tools for organisation and management.

Arbeitstechniken

Beruf + Karriere

Beschaffung

Controlling + Buchhaltung

Marketing

Organisation

Personalmanagement u.a.

Companies

Institutions

Business individuals

Service industry

Business consulting

Page Impressions:

Visits:

Unique Users:


Fact-Sheet | business-wissen | www.business-wissen.de

19

322.841

187.222

120.000

23.900/ 9600



Categories

competitionline.com with its roughly 1,000 hand-picked supplementary regulations is the leading platform for architectural and engineering competitions in Germany.

Architects and engineers present their realized construction projects and competitive success to convince the building owners of their schedule quality. More than 25,000 successful architecture and engineering offices are already listed at competitionline.com with their competitive achievements. Even private, industrial and public building owners use the platform free of charge to announce planning services to find the most suitable architecture or engineering office for their project.

Thus it appears that competitionline.com is indispensable for architects regarding acquisitions for new commissions and as an important working and presentation instrument in their daily business.

competitionline – architecture and competitions.

Homepage

Wettbewerbe / Aktuelle Ausschreibungen

Projekte Büro / Firmenprofile

Personen

Jobs Architects and engineers

High interested in computer software and hardware

Consults the internet mainly to get information on real estate exchange

Page Impressions:

Visits:

Unique Users:


Fact-Sheet | competitionline | www.competitionline.com

20

1.741.932

584.078

110.000

25.200



Categories

The B2B specialist portal Datenschutz PRAXIS of WEKA MEDIA publishing house gives comprehensive and sound information for the daily work of data protection officers. Thematic areas such as organization and testing of the data protection in the company, the procedure for testing of the IT-security, data security, current verdicts and legal developments are covered by datenschutz-praxis.de. In addition there are forms, proformas, checklists and operating instructions free of charge the user can download after registering. The profile is completed by the expert search for the efficient determination of the right solutions provider. datenschutz-praxis.de – legally secure, comprehensive, permanent.

Service

Fachwissen

Lexikon

Karriere

My Weka

Marktplatz

Data protection supervisors from small and medium-sized enterprises

Lawyers

Self-employed

Fact-Sheet | Datenschutz PRAXIS | www.datenschutz-praxis.de

Page Impressions:

Visits:

Unique Visitors:

21

38.078

18.110

13.689

Stand: DFP 08/2014


Categories

Page Impressions:

Visits:

Unique Users:


derhandel.de, the online news hub of the business magazine Der Handel, is the leading newsportal for the wholesale and retail trade industry.

The portal complements the monthly magazine and delivers daily top news from the whole sale and retail trade. The editorial team of Der Handel reports on all relevant topics of the industry and compiles topical specials regarding IT, finance or fleet management. The print articles are also made available online. Tools like a fair & Expo planner, photo galleries and online votes round off the editorial offer. Hence, Der Handel offers B2B decision-makers (owners, managing directors and senior executives a comprehensive information portal for successfully managing small and medium sized enterprises. Der Handel is a media offer of Verlagsgruppe Deutscher Fachverlag, one of Germany's leading trade media house.

Der Handel – The business magazine for the retail trade.

Unternehmen & Märkte

Technik & Web

Finanzen & Karriere

Auto & Flotte

Dossiers

Entrepreneurs, managing directors, senior executives

Decision-makers from the retail and wholesale trade

Fact-Sheet | Der Handel | www.derhandel.de

22

65.682

42.921

30.000

6.018



Categories

Latest news about German internet start-ups – that’s www.deutsche- startups.de

“german-startups.de" informs about news from the local Internet start-up scene. Interviews, portraits of individual startups and founder and market surveys on interesting segments complete the daily news noise.

Target group of “german-startups.de" are prospective and established founders, investors and all interested internet users who want comprehensive information and details about emerging German startups.

“german-startups.de" is published by DS Media GmbH.

German startups - The leading portal for the digital start-up scene

startups

people

deals

scene

know How

Galleries

videos

Web Developer / operator portal founder Venture capital companies / investors Web shop operator

Factsheet | deutsche startups | www.deutsche-startups.de

23

Page Impressions: 850.000

Visits: 218.000


Traffic

Taregt Group

Categories

The website druck-medien.net is one of the leading information and communication platforms for the German-speaking printing and media industry. The online expert medium reports on news and backgrounds from the industry daily – independent and competent. Besides this, druck-medien.net offers comprehensive research possibilities for the whole print industry. The focus of reporting is on people, technology, industry. From Premedia to Finishing, from Offset- to Flexoprint, from Cross Media to E-Book: Structure, content and design are directed to modern and entrepreneurial persons fromthe printing industry.

Druck&Medien – People | Technology | Industry

Fact-Sheet | Druck&Medien | www.druck-medien.net

Aktuell

Stellenmarkt

Awards

Community

Independent entrepreneurs

Executives

Intermediate and leading employees.

Companies from the printing industry, like prepress stage, printing businesses, cross-media and print finishing

Page Impressions:

Visits:

Unique Visitors:

24

53.520

27.063

10.152

Stand: IVW 08/2014


Categories

The B2B portal elektrofachkraft.de of WEKA MEDIA publishing house is the information portal for all professionals in electrical engineering and electrical safety.

Backgrounds and News regarding key topics like testing, regulations, liability, installation, risks, qualification, technology and organization are published regularly.

The user can download helpful tools and templates like checklists, forms and operating instructions and inform himself by means of the glossary.

Elektrofachkraft.de primarily targets experts and executives in industrial enterprises, energy suppliers and public facilities and authorities.

elektrofachkraft.de – The forum for experts in electrical engineering and electrical safety.

Marktplatz

Fachwissen

Beruf

Community

Service

Professionals from electrical engineering and electrical security

Executives from industrial enterprises and energy suppliers

Public bodies and authorities

Fact-Sheet | elektrofachkraft | www.elektrofachkraft.de

Page Impressions:

Visits:

Unique Visitors:

25

58.352

30.110

24.820

Stand: DFP 08/2014


Categories

FirmenWissen is the first address when you are looking for professional company information and with approx. 2 million monthly Unique Userss the biggest B2B website in Germany.

The online portal Creditreform delivers most recent and complete information about companies, competition, suppliers and customers. It is the ultimate source of reference when you want to check the balance sheet and the creditworthiness of a company. For this reason the service offer of Firmenwissen is highly valued by small and medium-sized companies, entrepreneurs and the free professions.

FirmenWissen.de - The resource for current commercial register- and company data.

Firmenprofile

Finanzprofile

Bilanzen / GuV

Business News

Branchen-Daten

Immobilienbewertung

Bonitätsauskunft

Companies, institutions, private persons

Decision-makers and executives

Self-employees and freelancers

Information Professionals

Fact-Sheet | FirmenWissen | www.firmenwissen.de

26

Page Impressions:

Visits:

Unique Users:


6.078.390

2.957.023

1.900.000

13.000



Categories

foerderland.de is an independent nationwide information portal for start-ups, entrepreneurs and SMEs.

Users are offered advice on official procedures, start-up planning and subsidies – several other services such as links, contact database and past experiences complete the service package. Additionally, there is a content page, an overview of service providers, a forum and individual information accessible after registering.

foerderland.de - Knowledge for start-ups und entrepreneurs.

Founders

Self-employees entrepreneurs

Executives

Mid-range and executive employees

Page Impressions*: 173.410

Visits*: 98.881


Newsletter-Abonnenten: 4.300

Fact-Sheet | förderland | www.foerderland.de

27

News

Gründung

Mittelstand

Job

Finanzen

IT & Office

Automobil

Experte



Categories

The nationwide information and acquisition portal is the first port of call in franchising. Potential franchisees are offered a qualified introduction into franchising. Information on legal status, charges in franchise systems, financing options and the latest market data are clearly laid out. Franchisestarter.de offers ideal opportunity to present oneself or to filter details from a vast and well-researched information pool.

franchisestarter.de – business start-up management with a system.

Fact-Sheet | franchisestarter | www.franchisestarter.de

28

Page Impressions:

Visits:

Unique Visitors:

Franchisor and franchisee

Self-employed entrepreneurs

Franchise-Wissen

Franchise-Recht

Franchisesysteme

Panorama

Experten

Nachrichten

Service

7.538

4.528

3.541

Stand: IVW 05/2014

Traffic

Target Groups

Categories

Für-Gründer.de is the guide for each founder of a new business and provides comprehensive support and information that is required during the foundation and growth phase.

With the elements of knowledge, capital and consultancy the founder is supported during the foundation phase and thus the probability of success is maximized. The entire site including its blog offers more than 1,000 pages and continues to grow. With the help of the portal the founder is able to move modularly and practically through the overall foundation process. In addition, the founders have access to the largest investors and funding database in Germany as well as an extensive service and consulting bourse. Consequently, the portal consolidates all groups together which are involved in the founding process as founders, investors and service providers.

Für-Gründer.de - For a successful foundation phase.

Fact-Sheet | Für-Gründer.de | www.fuer-gruender.de

Wissen

Kapital

Beratung

IT & Innovatio

Handel & E-Commerce

Founders of a new business

(Young-) Enterprisers

Investors

Service providers

Page Impressions:

Visits:

Unique Visitor:


29

Partner der

734.380

260.833

205.206

9.894

Stand: IVW 08/2014


Categories

With more than 600.000 company registrations the entire „German economy“ is searchable by one application. On german-business.de the business-user receives a complete overview about business activities of medium-sized enterprises as well as of responsible contact persons.

German-business.de - The Who is Who of German economy.

Aktionen

News / Meldungen

Firmenprofile

Dienstleister

National and international Companies who look for several business services in Germany, for example from the law, finance or media section

Page Impressions:

Visits:

Unique Visitors:

Fact-Sheet | german-business | www.german-business.de

30

1.230.642

349.827

88.415

Stand: DFP 08/2014


Categories

Gründerlexikon 2.0 provides self-employed people, freelancers and entrepreneurs with information.

Many problems which occur during a self-employment are taken from the founder lexicon and used as the basis for templates, eBooks, series, interviews, checklists, and other materials. In addition, over 1,000 technical terms are explained clearly and a collection of interesting online calculators on business topics from A to Z is provided. The goal is to design the self-employment as simple, flexible and transparent as possible and to provide ideas as well as continuing education.

gruenderlexikon.de – The lexicon for entrepreneurship and self-employment

Lexikon

Vorlagen

Magazin / News

Ratgeber

Online-Rechner

Founders

Small- and medium-sized enterprises

Entrepreneurs

Page Impressions:

Visits:

Unique Visitors:

Fact-Sheet | Gründerlexikon 2.0 | www.gruenderlexikon.de

31

347.698

226.764

178.123

Stand: DFP 08/2014


Categories

Page Impressions:

Visits:

Unique Users:


IKZ.de is the specialist portal for the plumbing, heating, ventilation and air conditioning industry and media partner of the Zentralverband Sanitär, Heizung, Klima (ZVSHK) and HVAC national trade associations.

As a corresponding specialized portal for the IKZ-magazines IKZ-HAUSTECHNIK, IKZ-FACHPLANER, IKZ-ENERGY and IKZ-PRAXIS, the portal provides comprehensive information about the needs and problems of executing trades. In addition to daily updated news from the industry, it offers the tool of the month, an extensive database providing a full-text search, details on important industry events, a specialist book shop as well as surf tips and useful links.

IKZ.de is a service of STROBEL VERLAG, a profiled specialist publishing house in the building services industry in Germany.

IKZ.de - For all specialists in the field of HVAC, Plumbing and Renewable Energy.

Medien (IKZ Haustechnik, IKZ Fachplaner, IKZ Energy, IKZ Praxis)

Sanitär

Heizung

Klima

Erneuerbare Energien

Decision makers in the HVAC, ventilation, plumbing, solar and electrical engineering

Buyers in the HVAC wholesale, supply industry, energy consultants,

Developers and investors in residential and commercial buildings, architects, engineers in the planning office building and energy technology

Fact-Sheet | IKZ | www.ikz.de

32

244.526

177.903

120.000

7.900



Categories

Page Impressions:

Visits:

Unique Visitors:

IT-decision-makers, self-employed/freelancers

Investors

Online-professionals, IT/EDV-specialists

Male, 25-49 years, highly educated

Source: InSites Marktforschung

IT-TIMES.de is the communication and information portal for the national and international technology sector.

The portal is aimed at decision makers and managers and other professionals and investors from telecommunication, semiconductor, internet and media, hardware and software, IT services, games and consoles and also solar technology .Daily updated IT and technology news inform the users as well as more in-depth background reports from the IT industry. In addition, users can check the key market data and forecasts as well as the news archive. The IT lexicon presents the most important terms from the sector.

IT TIMES – The specialized portal for the communication and information sector.

Telekommunikation

Halbleite

Internet

Medien

Hardware

Software

Factsheet | IT TIMES | www.it-times.de

33

IT-Services

Spiele und Konsolen

Solartechnik

Regulierer

Verbände

119.032

58.164

40.000



Categories

Page Impressions:

Visits:

Unique User:

handelsjournal.de is the online portal of the handelsjournal - the economic magazine for the retail industry.

The online portal provides users with daily news, background reports and databases, thus everyday work is simplified. Entrepreneurs, executive managers and decision-makers in the trade industry are provided with current information about exciting topics, which move the market. Trade-related economic and political issues, practical background reports, news and tips on operating and corporate management are included in the service of the online portal. Handelsjournal offered by the LPV Media GmbH, one of the leading German publishing groups in the areas of trade and hospitality.

handelsjournal.de - The economic magazine for the retail industry

Nachrichten

Politik

Management

Markt

Spezial

Et al.

Keepers and executive managers of the retail business

Professional decision makers, executives, entrepreneurs and holders of middle-class retail companies

Fact-Sheet | handelsjournal | www.handelsjournal.de

34

9.839

5.429

4.398

10.000

Stand: DFP 08/2014


Categories

Page Impressions:

Visits:

Unique Users:

Innovationsreport.de is the modern forum for science, industry and business. The forum is intended to support innovation dynamic and production of new contacts for greater use of the existing innovation and performance potential.

The editorial team publishes daily news from about 8,200 international content partners. Users have access to more than 193,000 publications, specials and information on new technologies, innovative products and services, trade news and more. Short and concise profiles of partners from industry, business and science are provided in the B2B area. There is also an expert market offering targeted information about products and services, future-oriented companies.

innovationsreport.de - forum for science, industry and business.

Fachgebiete

Sonderthemen

B2B-Bereich

Job & Karriere

Nachrichten & Berichte

Men 57% and women 43%

62% are between 20-49 years old

Strong income and well educated

Fact-Sheet | innovationsreport | www.innovationsreport.de

35

Source: AGOF internet facts

99.885

53.976

30.000



Categories

Page Impressions:

Visits:

Unique User:

lebensmittelpraxis.de is the online portal of the LEBENSMITTEL PRAXIS - the modern magazine for being successful in food trade.

With its unique information for professionals, the LEBENSMITTEL PRAXIS thematically connects the various decision steps. Managers and leaders from trade and industry obtain important information about the food and non-food industry, daily news, information about branch events and numerous service offerings. Well-known trade and consumer surveys as “HIT” and “Product Of The Year” offer retailers an appropriate community and industries receive conditions for a perfect and sustainable targeting. Lebenmittelpraxis.de is offered by LPV Media GmbH - one of the leading German publishing groups in the areas of trade and hospitality.

Lebensmittelpraxis.de - The modern specialist magazine for center, market and sale

Nachrichten

Handel

Sortiment

Industrie

Et al.

Decision makers and managers of trade centrals

Regional communities, district-, area-, market-, departmental- and sales manager

Self-employed individuals, retailers

Fact-Sheet | LEBENSMITTEL PRAXIS | www.lebensmittelpraxis.de

36

44.326

20.605

15.339

Stand: DFP 08/2014


Categories

Page Impressions:

Visits:

Unique Users:


Nachrichten

Hintergründe

Feuilleton

Job & Karriere

Studium & Referendariat

Fact-Sheet | Legal Tribune ONLINE | www.lto.de

The Trade Medium of the Year 2011 is the biggest online magazine for the legal profession in Germany.

It uses the expertise of the specialist publishing company Wolters Kluwer Germany as a provider of specialized legal information. This is done by an excellent network of legal professional writers, strong roots in the target group as well as exceptional knowledge of the needs of German lawyers. It combines the topics of career, news, lifestyle in a single online magazine. Lto.de focusses on current events in its legal context and provides job-relevant news and a variety of services.

LTO.de - The Legal Magazine from Wolters Kluwer.

Professionals and executives in the legal field

Decision-makers from the legal profession

Attorneys, specialist attorneys, law firm partners

Tax consultants, notaries

37

930.135

379.218

180.000

21.543


Traffic

Target Group

Categories

Being the logistics magazine with the highest circulation in the German market - LOGISTIK HEUTE offers the online platform logistik-heute.de which belongs to the daily online lecture for top decision-makers in the trading and service sectors along the entire supply chain. The very latest logistics news, background reports, a comprehensive article database, current studies from the entire supply chain, national and international speeches, a calendar of events, the career platform and also current surveys from the logistics section characterise the online portal. The B2B target group consists of professional decision-makers from the industry, trading and service sectors. The HUSS PUBLISHING company is specialized on B2B business and offers information and background knowledge to executives and specialists from the sectors: industry, commerce and trade. The main focus is on the topics: technology, logistic, transport and tourism. LOGISTIK HEUTE – The German logistics Magazine.

Fact-Sheet | LOGISTIK HEUTE | www.logistik-heute.de

Aktuelles

Magazin

Karriere

Kompetenz

Branchenguide

92.4% of LOGISTIK HEUTE´s readers are top decision-makers or consultants*

80.2% of the visitors find helpful advice for their professional practice*

45.8% operate in the corporate management or in other areas of the whole logistics value chain*

Source: Leserstrukturanalyse Juli 2010

Page Impressions:

Visits:

Unique Visitors*:

Newsletter:

38

115.765

43.683

30.000

5.500



Categories

LOGISTRA is a specialized portal from the HUSS PUBLISHING company which provides technical articles, market summaries, image galleries and a current calendar of events in the areas of storage, transportation and distribution.

The "Internet Guide" provides important supplier addresses. Visitors are able to download the fair newspaper "LogiMAT Daily".

The HUSS VERLAG GmbH supplies professionals and executives in industry, trade and commercial with career information and background knowledge. The content emphasizes topics as technology, logistics, transportation and tourism.

LOGISTRA - The practical magazine for commercial vehicle fleet and warehouse logistics.

Aktuelles

Magazin

Fachartikel

Internet-Guide

Produkte

Page Impressions:

Visits:

Unique Visitor:

Fact-Sheet | LOGISTRA | www.logistra.de

39

Warehouse- and shipping executives Executives for vehicles fleet and float

managers from industry, trade and transport.

6.096

2.687

1.576

Stand: DFP 08/2014


Categories

The specialist portal management-praxis.de of WEKA MEDIA offers current news and backgrounds for managers and executives.

Cross-sectored know-how regarding management topics is presented in a clear and concise design. A wide range of topics is covered through specialist articles and downloads. Comprehensive, well researched information for the daily work of managers and executives si available free of charge. This keeps managers always up to date and bringing their business forward, making progress and can allows them to lead their employees more efficiently.

management-praxis.de – The portal for managers and executives.

Recht / Steuern / Finanzen

Personal + Mitarbeiterführung

Erfolg + Karriere

Marketing + Vertrieb

Downloads + Vorlagen

Organisation + Unternehmensführung

Manager

Executives

Decision-makers from marketing and distribution

Fact-Sheet | management-praxis | www.management-praxis.de

Page Impressions:

Visits:

Unique Visitors:


40

Stand: IVW 08/2014

30.707

17.350

14.357

71.715


Categories

The online portal sifatipp.de of WEKA MEDIA is one of the largest B2B-specialist portals for job safety and industrial safety.

SIFATipp informs about developments and trends of job safety and offers downloadable submissions and work equipment for free. With subjects like industrial safety, job safety, ergonomics, prevention, operative health care, work protection law, industrial medicine and industrial safety management all important parts are editorial covered. The portal targets safety officers and safety specialists in companies and people dealing with job safety concerns and issues.

sifatipp.de – The practical portal for safety specialists.

Service

Fachwissen

Community

Karriere

Marktplatz

Safety experts

Persons who are in charge of occupational safety

Fact-Sheet | SIFATipp | www.sifatipp.de

Page Impressions:

Visits:

Unique Visitors:


41

64.164

35.793

29.960

44.994

Stand: DFP 08/2014


Categories

SpringerMedizin.de is the medical practitioner portal from the Springer Medizin with more than 140,000 registered medical practitioners one of the largest German internet service for physicians.

This portal contains information from general medicine up to dentistry everything doctors need for their daily work such as journal articles from the fields of public health and advanced training messages as well as multimedia services (e.g. Web TV, podcasts). The e.Akademie on SpringerMedizin.de is the leading education platform for physicians in Germany.

springermedizin.de | The portal for physicians.

Medizin

Gesundheitspolitik

Praxis/Klinik

Located general practitioner, practitioners and internists

Staff from practices and clinics

Interested parties and practitioners from other medical fields

Page Impressions:

Visits:

Unique User::

Fact-Sheet | SpringerMedizin.de | www.springermedizin.de

42

100.328

37.649

19.414

Stand: IVW 08/2014, coremetrics 07/2014


Categories

Fact-Sheet | t3n | t3n.de

t3n.de and the accompanying magazine is one of the leading German key media on the topics Web 2.0, social media, e-business and mobile hardware.

Best daily news, exclusive articles about TOP themes, useful directories and services provide the users with all relevant news from the industry sector. Unique content, quality, relevance, credibility and a strong community are the special advantages of the online portal. t3n is appealing to a wide audience, like decision makers, users and developers on the one hand and companies on the other hand, who offer innovative products, services and clever practical industry solutions to their target group.

´ t3n - we love technology.

Social Media

E-Business

Startup

Mobile

CTOs / CIOs, freelancers, startups, founders

Online marketers, SEO-/SEA-Consultants

Shop owners, e-commerce managers

Web developers, -masters, -designers

Social Media managers, content managers

Early adaptors

Source: target group analysis t3n 2012

Entwicklung

Design

Software

Hardware

43

Page Impressions:

Visits:

Unique Users:


3.215.498

1.364.144

630.000

30.000


Traffic

Target Group

Categories

The online portal “Transport” belongs to the HUSS PUBLISHING company and provides news, calendar of events, photo galleries, analysis and trends in specific areas of the transportation industry.

The HUSS VERLAG GmbH is specialized in B2B business and supplies professionals and executives in industry, commerce and trade with career information and background knowledge. The content emphasizes topics from technology, logistics, transportation and tourism. Transport – The newspaper for transport of goods.

Fact-Sheet | Transport | www.transport-online.de

News

Die Zeitung

Branchenservice

20 Jahre Transport

Transportpreis

Shop

Transport operators

Freight forwarders

Multipliers from the freight industry

Logistics service providers who perform transport with own vehicles

Page Impressions:

Visits:

Unique Visitors:

44

28.426

13.114

7.704

Stand: DFP 08/2014

Special Channel

45


Categories

Basic Thinking belongs to the most famous specific information portal on the german-language internet.

The page is formed by an editorial team of experienced journalists and experts who create a perfect mix of topics for the platform, like current trends of Web 2.0, Social Media, Start-ups, monetization strategies up to the media policy. The readership particularly includes opinion leaders, early adopters, IT decision makers and online marketers. Therefore an advertising campaign reaches a multitude number of important multipliers.

Basicthinking.de - The special portal about the current trends in web 2.0.

Social Media

Apple

Google

Microsoft

Hardware

Software

Web professionals, online marketers, intenetprovider, blog operator

Web developers and webmasters

Self-employed, freelancer

Early adopters, editors

Decision-makers in the IT, media and telecommunication business

Page Impressions:

Visits:

Unique Visitors:

Fact-Sheet | BASICthinking | www.basicthinking.de

46

Business

Fun

Recht

142.166

113.951

91.539

Stand: DFP 07/2014


Categories

NETZWERTIG.COM is the specialist portal on the topics internet economy and digital shift. As a topic blog, NETZWERTIG.COM has a special place among the widespread and influential blogs.

Authenticity and immediacy are coupled with classic journalistic virtues. Experienced journalists monitor and analyze developments in the global Internet economy and its influence particularly on the DACH region. In addition to reports on current events and analysis classified in a larger context, news from IT start-ups form a major focus. Netzwertig.com is dedicated to experts and involved users. The exceptional quality of the comments stands out for a dialogue between experts and decision makers in the IT and web sector.

NETZWERTIG.COM belongs to the WEKA publishing house since July 2012.

NETZWERTIG.COM - the professional blog about internet economy.

Meldungen

Anaylsen

Reviews

Specials

Web professionals, early adopters, blog operator, internet providers, mobile service provider, SAAS service

IT decision-makers, professionals and investors

Male, on average well educated and situated

Page Impressions:

Visits:

Unique Visitors:

Fact-Sheet | NETZWERTIG.COM | www.netzwertig.com

47

* Source: WEMF/ Netflix

92.654

69.093

52.523

Stand: DFP 08/2014


Categories

Journalists and PR experts inform of the most established online services daily and about events from the media and public relations scene.

Reports major news agencies and researched by professional editors information from industry experts like to read regularly. The vast job market with an average of 400 jobs for journalists and more than 400 continuously updated, specialized workshops extend the offer practical. The small ads and the shop provide the user with relevant materials and publications.

newsroom.de - news for journalists.

News

Jobs

Workshops

Journalistenpreise

Service für Freie

Kleinanzeigen

Shop u.a.

35-49 years old

With university degree

61% female

High interest for computers and internet

Page Impressions:

Visits:

Unique Visitors:

Fact-Sheet | newsroom.de | www.newsroom.de

48

7.441

1.530

797

Stand: DFP 08/2014

International

49


Categories

Page Impressions: 15.282.000

Visits: 3.205.000

Unique Clients: 310.000

Newsletter-Abonnenten: 30.600/61.500/9.500

Two partners, one brand: cash.

With Ringier AG, the largest private media company in Switzerland, and the bank zweiplus AG, the leading Swiss bank partner for financial institutions, two strong partners have joined forces. Their common goal: Creating a leading financial and information platform - the financial center for individuals. A financial center which combines objective financial information and independent banking services on a single platform. A financial center accessible around the clock giving freedom of choice, to put it briefly:

cash - your login to independence.

News

Börse und Märkte

Ratgeber

Community und Forum

Video

cash TV

Service

Earners

Investor

Executives

Self-employed

Facts-Sheet | cash | www.cash.ch

50

(average 09 - 11/ 2012)

Source: NetMetrix Audit, Durchschnittswerte der Monate Oktober – Dezember 2011

AGOF AGOF is an affiliation of online marketers and advertising media offering transparency and standards in digital advertising media research irrespective of individual interests. AGOF uses the term “online” for all media actively linked to a network, providing a back channel that connects the media user with the media provider. Based on a multi-method model, AGOF collects structure and reach data for online advertising media – both on the classic, fixed Internet and on the mobile Internet.

IVW The IVW is an independent organization, which is supported by media companies, advertisers and the advertising and media agencies. Its purpose is to provide valid data for performance monitoring of advertising media. Since 1949 the IVW identifies and analyzes neutrally and objectively the dissemination of advertising media. The organization provides reliable data for professional advertisers and for the competition between media agencies. Media providers, advertisers and advertising agencies have created an efficient monitoring system, which is under their joint supervision. IVW determines the total number of page views and individual associated use processes of web offerings in the field of online-media.

ÖWA

The Austrian web analytics / ÖWA is a voluntary membership association of online retailers and advertising agencies. In 1998 it was called being a control module for online media under the umbrella of the Association Austrian support control / ÖAK. The Austrian analytics from the association ÖAK was spun off and is now an independent association since September 2001. Objectives of the ÖWA are promoting the online market and in particular the collection of comparable and objective data to evaluate the performance of online services.

Source: www.ivw.de

Source: http://agof.de/ziele/?lang=en

AGOF, IVW & ÖWA

Source: www.oewa.at

http://www.ivw.de/

http://agof.de/ziele/?lang=en

http://www.oewa.at/

Email: [email protected]

Internet: www.businessad.de

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