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Cambridge University Press978-0-521-13220-6 – Business Advantage IntermediateAlmut Koester Angela Pitt Michael Handford and Martin LisboaFrontmatterMore information
Cambridge University Press978-0-521-13220-6 – Business Advantage IntermediateAlmut Koester Angela Pitt Michael Handford and Martin LisboaFrontmatterMore information
This publication is in copyright. Subject to statutory exception and to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without the written permission of Cambridge University Press.
A catalogue record for this publication is available from the British Library
ISBN 978-0-521-132206 Intermediate Student’s Book with DVDISBN 978-1-107-637702 Intermediate Teacher’s BookISBN 978-1-107-692640 Intermediate Personal Study Book with Audio CDISBN 978-0-521-132213 Intermediate Audio CDs
Cambridge University Press has no responsibility for the persistence or accuracy of URLs for external or third-party internet websites referred to in this publication, and does not guarantee that any content on such websites is, or will remain, accurate or appropriate. Information regarding prices, travel timetables and other factual information given in this work is correct at the time of first printing but Cambridge University Press does not guarantee the accuracy of such information thereafter.
Development of this publication has made use of the Cambridge English Corpus (CEC). The CEC is a computer database of contemporary spoken and written English, which currently stands at over one billion words. It includes British English, American English and other varieties of English. It also includes the Cambridge Learner Corpus, developed in collaboration with the University of Cambridge ESOL Examinations. Cambridge University Press has built up the CEC to provide evidence about language use that helps to produce better language teaching materials.
IntermediateStudent’s Book with DVD 978 0521 13220 6Personal Study Book with Audio CD 978 1107 69264 0Teacher’s Book 978 1107 63770 2Audio CDs 978 0521 13221 3plus online material
The case studies that accompany each unit of Business Advantage have been carefully selected, meaning you will benefi t from seeing how business is done across a wide range of diff erent industry sectors, in organisations of all sizes (both profi t and not-for-profi t), and from all around the world.
Business Advantage contains a wealth of expert advice from global business leaders, thinkers and specialists, and uses content taken from a corpus of business language as well as vocabulary from real meetings in real companies. This ensures that you benefi t from learning the skills and the language that refl ect the reality of working in business.
IKEA Bryanston Organic & Natural Market
Cisco SystemsIsuzu
success starts here
www.cambridge.org/elt/businessadvantage
Anuradha DesaiExecutive DirectorInternational Center for Conciliation
Tom CummingsFounder and ChairmanExecutive Learning Partnership
Massimo GaiCommercial DirectorConsumer Products DivisionLucart Group
Dr Ursula KnorrHead of the Institute for Leadership and Human Resource ManagementSt. Gallen University, Switzerland
Thanks to the innovative Theory-Practice-Skills approach and the substantial input into the lessons and activities from the world of business, success starts with Business Advantage.
Printed in the United Kingdom at the University Press, Cambridge
Cambridge University Press978-0-521-13220-6 – Business Advantage IntermediateAlmut Koester Angela Pitt Michael Handford and Martin LisboaFrontmatterMore information
IntermediateStudent’s Book with DVD 978 0521 13220 6Personal Study Book with Audio CD 978 1107 69264 0Teacher’s Book 978 1107 63770 2Audio CDs 978 0521 13221 3plus online material
The case studies that accompany each unit of Business Advantage have been carefully selected, meaning you will benefi t from seeing how business is done across a wide range of diff erent industry sectors, in organisations of all sizes (both profi t and not-for-profi t), and from all around the world.
Business Advantage contains a wealth of expert advice from global business leaders, thinkers and specialists, and uses content taken from a corpus of business language as well as vocabulary from real meetings in real companies. This ensures that you benefi t from learning the skills and the language that refl ect the reality of working in business.
IKEA Bryanston Organic & Natural Market
Cisco SystemsIsuzu
success starts here
www.cambridge.org/elt/businessadvantage
Anuradha DesaiExecutive DirectorInternational Center for Conciliation
Tom CummingsFounder and ChairmanExecutive Learning Partnership
Massimo GaiCommercial DirectorConsumer Products DivisionLucart Group
Dr Ursula KnorrHead of the Institute for Leadership and Human Resource ManagementSt. Gallen University, Switzerland
Thanks to the innovative Theory-Practice-Skills approach and the substantial input into the lessons and activities from the world of business, success starts with Business Advantage.
Cambridge University Press978-0-521-13220-6 – Business Advantage IntermediateAlmut Koester Angela Pitt Michael Handford and Martin LisboaFrontmatterMore information
Cambridge University Press978-0-521-13220-6 – Business Advantage IntermediateAlmut Koester Angela Pitt Michael Handford and Martin LisboaFrontmatterMore information
Cambridge University Press978-0-521-13220-6 – Business Advantage IntermediateAlmut Koester Angela Pitt Michael Handford and Martin LisboaFrontmatterMore information
Cambridge University Press978-0-521-13220-6 – Business Advantage IntermediateAlmut Koester Angela Pitt Michael Handford and Martin LisboaFrontmatterMore information
13.1 Theory SWOT analysis SWOT terminology SWOT analysis, a factsheet on the website of the Chartered Institute of Personnel and Development
Create a SWOT analysis
13.2 Practice / Case study
Strategic planning Reported speech International Center for Conciliation Interview with Anuradha Desai, Executive Director
Solve problems experienced by a restaurant
13.3 Skills Dealing with problems
Proposing solutions; idioms for problems and solutions
An internal meeting to discuss customer complaints
Create a strategy for an NPO
unit 14: the learning organisation
14.1 Theory The five disciplines of learning organisations
Delexicalised verbs Interview with Tom Cummings, co-founder and Chairman, Executive Learning Partnership
Apply theory of learning organisations to workplace problems
14.2 Practice / Case study
Managing learning Collocations for knowledge-management programmes
Unilever Article by the team of knowledge management experts
Organise an e-learning platform
14.3 Skills Taking an active part in negotiations
Giving an opinion, agreeing and disagreeing
An external meeting between a vehicle manufacturer and their supplier
Negotiate a deal
Writing 7 Business proposals Responding to a request for a proposal
Language for offers and proposals
Email requesting a proposal Write a proposal for a training course
Watch sequence 7 on the DVD to find out more about strategies and decision-making.
Authors’ thanksWe are enormously grateful to all those people who contributed, supported and put up with us during the writing process. Particular thanks go to all the team at Cambridge University Press: to the senior editor Neil Holloway, who has played several roles in the project – a clear-minded editor, a motivating guide, a critical reader, and a solid supporter and helper; to Chris Capper, the commissioning editor, for being a firm guiding hand who led the project with skill and diplomacy; to Laurence Koster for coming to the rescue at various stages of the project, providing detailed feedback and keeping his eye on the ball; to Joy Godwin, who has been an enormous help with her experience and judgement of what will work and with her voice of calm and good sense; to Alison Bewsher for her eagle-eyed treatment of the proofs and intelligent suggestions; to Chris Doggett for helping to track down all the permissions that have retained the book’s authenticity.
Our thanks go to all the interviewees, who kindly gave us their time and valued expertise: Bob Neidermire, Dr Kamal Munir, Pia Orskov, Dr Ursula Knorr, Professor Achim Weiand, Konrad Hauptfleisch, Professor Oleg Zaikin, Daiichiro Sakamoto, Massimo Gai, Tom Chappell, Andriy Tatarchuk, Sharon Wright, Anuradha Desai and Tom Cummings.
We would like to thank our students, colleagues, friends and family, who have helped so much to make this book what it is.
Almut: Many thanks to Winnie Cheng, Seunghee Choi, Astrid Jensen, Ian McMaster, Anne Pauwels and Michael and Sharron Pritchard for providing texts and data. Very special thanks to my husband Terry Pritchard for help with data, ideas and activities and his patience, support and encouragement throughout this project.
Angela: Special thanks to Susan, Amelia and Mabel for their good-humoured intelligent sense and to Michael for his patience; thank you to the staff and students at Neu-Ulm University of Applied Sciences, and to all my family for reminding me that there is life beyond the keyboard.
Michael: Thank you to my wife Mayu and my children Julia and Maya for being so understanding and loving. Thanks to my students at the University of Tokyo and trainees at Isuzu and JCG, to Mike McCarthy, Ronald Carter and Hiro Tanaka for their support and encouragement, and to Graham Webb and Simon Gibbs for their insights. And to my fellow authors for such an interesting and educational journey.
Martin: A big thank you to my wife Manuela for her support, ideas and knowledge of the Havaianas brand. To my children, Max and Nico for their sense of humour and knowledge of life. Thanks are also very much in order to the numerous students, colleagues and friends in business and academia whose ideas and suggestions have added real value to the material.
Cambridge University Press978-0-521-13220-6 – Business Advantage IntermediateAlmut Koester Angela Pitt Michael Handford and Martin LisboaFrontmatterMore information
What is Business Advantage and how can it help you?
Welcome to Business Advantage Intermediate. Business Advantage gives you the theory, practice and skills that will lead you to success in international business.
Business Advantage Intermediate is the fi rst book in the Business Advantage series. It is aimed at students who wish to progress through the B1 level.
How is the course organised?
There are 14 units in each book. The unit topics have been carefully researched and chosen to provide you with a comprehensive foundation in the main areas of business you would expect to fi nd on a general management training course or on an academic Business Studies course. Each unit is divided into three lessons – Theory, Practice and Skils – and there is a Writing lesson after every two units.
� Theory Presented by professors and lecturers from business schools and universities – you will gain new
understanding of key business principles and ideas.
� Practice A case study based on texts and interviews with managers in real companies – you will learn how
business theory is applied in practice in the real world.
� Skills Based on real recorded communications in companies – you will understand how business people
really speak to help you perform successfully at work.
� Writing Based on authentic material which will enable you to produce a variety of eff ective written business
communications.
What is included in each lesson?
Introduction You are introduced to the main content in a user-friendly format. We use your personal experiences, visual images and quizzes to prepare you carefully.
Language focus To improve and broaden your vocabulary and grammatical range. The language syllabus covers the main tenses and grammatical structures appropriate to your level plus key vocabulary and phrases. The language presented is drawn extensively from research and actual examples of English used in business taken from the Cambridge English Corpus – one of the world’s largest databases of authentic written and spoken language. You can be confi dent that the language presented is real language used in business today.
Reading or Listening Introduces and develops theories, topics and ideas about business that are useful in both English and your own language. You also have the chance to improve your speaking skills through discussion questions at the end of each section.
Cambridge University Press978-0-521-13220-6 – Business Advantage IntermediateAlmut Koester Angela Pitt Michael Handford and Martin LisboaFrontmatterMore information
Output Each lesson builds to a final Output section. This is usually a group task where you have to use the language and ideas presented to solve a problem or deal with a business dilemma or issue.
Critical analysis and Intercultural analysis Every unit also includes at least one Critical analysis or Intercultural analysis section. Critical analysis will help you develop questioning skills that are necessary in the academic and business world. Intercultural analysis will help you develop an understanding of your own culture and other cultures – a vital skill in today’s business world.
Transferable skill You will also find a Transferable skill section in each unit which will provide you with some very useful tools, such as using a decision-making tool, that will improve the way you learn and the way you work.
What is on the DVD?
The DVD in the Student’s Book contains video case studies of real organisations to watch after every two units, and the reactions of MBA students from the Cambridge Judge Business School, University of Cambridge. You can use the DVD for extra listening practice and to find out more about the business topics in Business Advantage. When you see in your Student’s Book, ask your teacher about watching the DVD sequence in class, or watch it at home on your computer or TV.
The video case studies are accompanied by worksheets available in the Teacher’s Book and on the Business Advantage website: www.cambridge.org/elt/businessadvantage
What is in the Personal Study Book?
The Personal Study Book gives you extra practice of the grammar, vocabulary and skills you have covered in the Student’s Book. There are also additional reading activities focusing on inspirational business leaders and thinkers, together with further case studies on a variety of organisations.
Where can I find more activities?
Ask your teacher about the Professional English Online website for extra activities to do in class: www.cambridge.org/elt/pro
We hope you enjoy learning with Business Advantage and wish you every success.
Angela PittNeu-Ulm University of Applied Sciences, Germany
Martin LisboaFoundation Campus, Lucca / University of Pisa, Italy