BUSHNELL 2012 – 2013 PRODUCT LINE. Bear Grylls – Family of Products GPS Binoculars Portable Power Innovator and Leader in Simple GPS Market Leader by.

BUSHNELL

2012 – 2013PRODUCT LINE

Bear Grylls – Family of Products

GPS

Binoculars

Portable Power

Innovator and Leader in Simple GPS

Market Leader by 2x over Nearest Competitor

New Category for Growing Electronic Devices

10x42

8x25

7x32

GPS BinocularsPortable Power

Bear Grylls – Family of Products

by BUSHNELL

• New to the World Innovation

• Simple to use and understand

• Log 48 Hours of Trip Info• Free App with Google Maps and Facebook integration

• Durable, Water-Resistant

BackTrack D-TOUR

Sku 360310BG

Bass Price $71.98

Target Retail $120.00

by BUSHNELL

• Mark up to 3 locations• Includes a backlight for ease of use in the dark

• Latest GPS Technology

• Quick Satellite Acquisition

• Integrated Digital Compass

BackTrack™

Sku 360401BG

Bass Price $43.00

Target Retail $79.99

• Proprietary Product Color

• Signal Mirror Value-Add

• BG/DTOUR Packaging

Sports Optics

Key Features• BaK4 prisms• Twist-up eyecups• Waterproof• Product Colors: Black with orange accent and logo

Proposed Pricing

Targeted Availability• 2/1/2013

9x32

10x42Case

8x25

Configuration Bass Price Sugg. Retail 9x32 $ 25.00 $ 39.99 8x25 $ 32.50 $ 49.99 10x42 $ 65.00 $ 99.99

Portable Power

Targeted Availability• 3/1/2013

1x

• Compact, Durable Continuous Solar Roll

• Can fit on backpack, charge while hiking

• (1x) Lithium Ion Battery On-Board

• (1x) USB Output; Micro USB Input

Key FeaturesMini SolarRoller

Sku PP1010BG

Bass Price $37.75

Target Retail $69.99

SEP OCT NOV DEC JAN FEB MAR APR MAY

Bear Grylls – Timeline

GPS

Portable Power

Binoculars

SIMPLE - RUGGED - PORTABLE - POWER

Solar Panel TechnologyAmorphous Thin Film• Great in Less Than Full Sunlight• Does not require direct sunlight• Durable, Foldable & Rollable

MC / PC

Amorphous

Monocrystalline & Polycrystalline• Works best in Full Sunlight• Requires direct sunlight & more material• Breakable; One break and done!

CIGS• Works best in Full Sunlight• Requires more material per watt collection• Durable but will not roll

CIGS

Proprietary, Patented Solar Panel Technology• Amorphous Thin Film Material

• Thin, Lightweight & Portable

• Durable (bulletproof)

• Foldable / Rollable (compact storage, carrying)

• Ideal Technology for less than Full Sun occasions

• Rapid Charge CapabilityRollableThin Film

FoldableThin Film

THE BUSHNELL ADVANTAGE

Integrated Battery On-Board Solution• High Capacity 18650 Li Ion Built-In

• Fast Power Up from Solar (or Wall Charger)

• Day / Night Device Charging

• Quick Charge Circuitry

• 1x & 2x USB solutions

• Works on all Devices!

THE BUSHNELL ADVANTAGE

SOLAR PRODUCTS

PowerSync – SOLARBook

Time to charge on-board Battery

from Solar SB 800 = 3.4 HrsSB 650 = 4.5 Hrs

2x

• High Solar Collectivity-Capable

• Durable Case contains Solar Panels

• (2x) 2200ma 18650 Batteries On-Board

• (2x) USB Outputs for concurrent charging

PowerSync – SOLARRoller

Time to charge on-board Battery

from Solar SR 400 = 3.5 HrsSR 250 = 5.3 Hrs

1x

• Compact, Durable Continuous Roll

• Rugged, Streamlined Case

• (1x) 2200ma 18650 Battery On-Board

• (1x) USB Output; 1x Micro USB input

PowerSync – Mini SOLARRoll

Time to charge on-board Battery

from Solar SR 100 = 10.5 Hrs

1x

• Compact, Durable Continuous Roll

• Miniature Size w/ Backpack Loop

• (1x) 2200ma 18650 Battery On-Board

• (1x) USB Output; Micro USB Input

BatteryPower

PowerSync – STICK

PowerSyncBB - 16

Simple . Portable . Rugged . Power

PowerSyncBB - 8 Time to charge on-

board Battery from Wall Chgr.

BB16 = 4 HrsBB 8 = 2 Hrs

• Compact, Durable, Lightweight• Miniature Size w/ Backpack Loop• (1x or 2x) 2200ma Li Ion Battery On-Board• (1x & 2x) USB Output; Micro USB Input

PowerSync – Battery Recharger

Time to charge on-board Battery

BR 10 = 2 Hrs

1x

• Charge a device or use Rechargeable (4x) AA NiMH in AA compatible device

• (4x) 2000ma NiMH Rechargeable AA (incl.)

• (1x) USB Output; Micro USB Input

• Field Light for Night Use

PowerSync – BatteryCharger

Time to charge on-board Battery

BR 20 = 4 Hrs

2x

• High Capacity Battery Charger (20 Whr)

• Quick Charge Circuitry

• (2x) USB Outputs for concurrent charging

• Battery Fuel Gauge

• Field Light for Night Use

SIMPLE - RUGGED - PORTABLE - POWER

$300

$250

$200

$150

$100

$ 50

Performance

BATTERY STORAGE

SOLAR PRODUCTS

PACKAGING / MERCHANDI

SING

FRONT

ENVIRONMENT–FRIENDLY PACKAGING

BACK

MERCHANDISING