The Bush to Belly Documentary project Opportunity for partnerships displaying corporate social responsibility REDgum Communications is offering businesses and government the opportunity to align with a high-profile enablement program for indigenous youth. Bush to Belly is a practical framework creating demonstrable positive outcomes in education, engagement and financial independence. In the lives of indigenous people in Northern Australia, identified critical issues include health, education, employment and overall wellbeing. In order to address these areas in and around the concept of ‘closing the gap’, it’s important to share success stories. And Bush to Belly is a ripper. Corporate partners will benefit from being associated with an informative, world-class television production that will highlight the Bush to Belly educational model and its impact on the remote Yiyili community. The film will capture the success of the sustainable Bush to Belly business model and the highs and lows of mobile café life; bulldust, bikes, coffee and culture. It’s a story of engagement through laughter and lattes, and empowering one of the remotest communities on earth.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
The
Bush to Belly
Documentary project
Opportunity for partnerships displaying corporate social responsibility
REDgum Communications is offering businesses and government the opportunity to align with
a high-profile enablement program for indigenous youth. Bush to Belly is a practical framework
creating demonstrable positive outcomes in education, engagement and financial independence.
In the lives of indigenous people in Northern Australia, identified critical issues include health,
education, employment and overall wellbeing. In order to address these areas in and around the
concept of ‘closing the gap’, it’s important to share success stories. And Bush to Belly is a ripper.
Corporate partners will benefit from being associated with an informative, world-class television
production that will highlight the Bush to Belly educational model and its impact on the remote Yiyili
community. The film will capture the success of the sustainable Bush to Belly business model and
the highs and lows of mobile café life; bulldust, bikes, coffee and culture. It’s a story of engagement
through laughter and lattes, and empowering one of the remotest communities on earth.
The Bush to Belly documentary – Synopsis
A fancy Italian espresso machine lands in a remote community in the Australian outback. Indigenous
students learn how to make ‘city-style’ coffees for tourists. They put the machine in a four-wheel
drive and make lattes and macchiatos for the bike riders on a week-long race on the Gibb River
Road. They learn to communicate with the formerly intimidating whitefellas. They learn how to run a
sustainable business. And now they make the ‘deadliest’ coffee for hundreds of kilometres.
‘…bulldust, bikes and rich cultural exchange, as a group of indigenous
kids shape their destinies…’
In May 2014, REDgum Communications will film a documentary to be screened on national
television, that captures the life-affirming adventure of ‘Bush to Belly’ on the Gibb River Road in
Western Australia’s incredible Kimberley. In and around the remote Yiyili community, then over a
week in the dust and mud, we get to know a shy but enthusiastic group of skillful indigenous kids.
They’re budding barista entrepreneurs crafting lattes, macchiatos and espressos for ‘Gibbsters’
- lycra-clad cyclists tackling the 700+km Gibb Challenge on the famous outback ‘highway’. The
young baristas learn how the bikers like their crafted caffeine, how to entertain and relate to them,
and ultimately; how they can shape their own destinies.
View a brief video that outlines the Bush to Belly Documentary project here.
www.youtube.com/watch?v=Fm0mzv-JurA
The Bush to Belly documentary –
Background: Yiyili and YACS
The Yiyili community is 170 kms south east of Fitzroy Crossing in the Kimberley region of Western
Australia. The Yiyili Aboriginal Community School (YACS) was established as an alternative to the
hostel located in Halls Creek. It’s one of several Aboriginal Independent Community Schools in
Western Australia, and is governed by a board comprising the principal and elected community
members. The school operates a bus to transport children from 6 out-station communities in the
area.
The Bush to Belly documentary –
About Bush to Belly
Bush to Belly began with Yiyili students learning how to source and prepare a wide range of
foods, using both blackfella and whitefella methods. Hospitality teacher at Hamilton District Skills
Centre in Victoria, Anthony ‘Gilly’ MacGillivray, trains Yiyili students in nutrition, food preparation
and barista skills. Equipped with their new knowledge and confidence, students set up a
successful café for tourists, which they named Bush to Belly.
Yiyili school students engage with busloads of tourists during the dry season, who stop to
browse local art at the Laari Gallery. The Bush to Belly kids then go mobile - transporting their
espresso machine along the Kimberley’s ‘super highway’, making the best coffee for hundreds
of kilometres in any direction for caffeine-loving cyclists on a great adventure. It’s one of the
gnarliest mountain bike rides on the planet - the 700+km Gibb Challenge - and in May 2014,
we’ll be there to film two cultures working together for the enrichment of each other.
Word of the young baristas making ‘city coffee’ spread through tour companies, and Bush to Belly
has become a regular stop-off that enriches the experiences of tourists and the students alike.
The Yiyili youngsters develop workplace skills – including food and coffee preparation, service
skills and small business operation – in a supportive environment. They build confidence and
self-esteem and engage with people from around Australia and the world.
The Bush to Belly documentary – Outcomes
Producing an engaging, entertaining and ultimately joyous documentary for television will enable
Bush to Belly’s remarkable achievements in student engagement and empowerment to reach
a wide audience, showcasing the value of a collaborative, experiential approach to indigenous
education. This will help Bush to Belly to continue to grow at Yiyili and into other communities,
changing lives and cross-cultural understanding for the better. Having the Bush to Belly
documentary screened on national television will bring exposure to a positive model of social and
financially responsible development.
It will also bring joy to people who love a good yarn, amazing scenery and inspiring characters!
We are happy to have Genovese and KeepCup supporting our project
providing rewards for our wonderful Pozible.com/bushtobellydoco donors!
Reasons to make the Bush to Belly documentary
Apart from the fun and characters that this story will bring to the screen, there are some sobering
reasons we think enabling projects like this one are important. Indigenous Australians continue to
experience devastating affects of colonisation:
• Life expectancy is 17 years less than that of non-indigenous Australians
• Unemployment rate is three times higher
• Indigenous students are half as likely to complete high school.
• The infant mortality rate is triple than that of non-indigenous Australians and
• Indigenous Australians have significantly higher rates of mental health problems, chronic
diseases and disabilities.
Many Aboriginal and Torres Strait Islander people live on their traditional country. Forced
migration into urban areas has proved to be detrimental to health, education and cultural identity.
It’s important for grassroots projects to provide sustainable educational and employment
opportunities that enable communities to have the same choices that most of the population
takes for granted about where to live and how to support themselves independently.
The Bush to Belly documentary –
About The Gibb Challenge
The annual Gibb Challenge is a mountain bike relay along 700+ kilometres of the unforgiving
Gibb River Road through the Kimberley. Participants ride in teams, taking turns to each ride a
stretch of the rough road. The principal aim of the event is to raise community awareness and
money for charity. In 2013 the Gibb Challenge raised over $310,000 for The Royal Flying Doctor
Service. Riders embark on this grueling journey at the port town of Derby, heading up through the
guts of The Kimberley and finishing at the world acclaimed El Questro Wilderness Park.
The Bush to Belly documentary –
Corporate social responsibility partnerships
REDgum Communications is offering businesses the opportunity to align with a high-profile
enablement program for indigenous youth. It’s essentially a visual story based on a positive case
study.
The first collaboration has been established with Swinburne University of Technology (SUT) -
which is active in indigenous programs in Australia’s north - to support the development of visual,
digital and communications technology.
A crowdfunding page established at Pozible.com/bushtobellydoco, was successful in raising
$15,000, and building a strong network of social media advocates and supporters for the project.
There are four Corporate Social Responsibility partnerships available:
1 Primary Bush to Belly documentary partner $20,000
2 Bush to Belly documentary supporting partner $10,000
3 Bush to Belly documentary supporting partner $10,000
4 Bush to Belly documentary supporting partner $10,000