Business proposal report on Trained Helpers agency Submitted to Md. Maruf Ibne Wali BUS321 sec-3 BRAC Business School Submitted by Name ID 1. Khadizamursed mitu-09204061 2. Chanda Deb Nath-09304017 3. Mobassara Jahan-11204090 4. SayedaNazmun Nahar-11304105 5. Arshadahmed Masrur-11104048 1
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Business proposal report on
Trained Helpers agency
Submitted to
Md. Maruf Ibne Wali
BUS321 sec-3
BRAC Business School
Submitted by
Name ID
1. Khadizamursed mitu-09204061
2. Chanda Deb Nath-09304017
3. Mobassara Jahan-11204090
4. SayedaNazmun Nahar-11304105
5. Arshadahmed Masrur-11104048
Date of submission
12th August 2014
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Letter of Transmittal
13th August, 2014
Muhammad MarufIbneWali
BRAC Business School
BRAC University
Dear Sir,
As per your instructions of producing a group term paper, we would like to present
our Business Proposal on Trained Helpers Agency (THA). We enjoyed our research
to complete our task and the exploration phase for data collection as it has revealed a
new area of knowledge and experience. We have tried our level best to prepare an
effective and creditable proposal and learned a lot which shall guide us in our relevant
careers.We express our gratitude to you for letting us work on this topic and we hope
that this proposal will be satisfactory.
Sincerely yours,
Arshad Ahmed Masrur 11104048
SayedaNazmunNahar 11304105
KhadizaMuradMitu 09204061
MobassheraJahan 11204090
Chanda Deb Nath 09304017
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Executive Summary
In this proposal we will be discussing the Business Model Canvas of Trained Helpers
Agency (THA), the business environment that the business will be exposed to, the
operations plan of the business starting from organization structure to the training
process of the helpers enrolled in the program. We will also be discussing the
marketing initiatives that will be required to publicize and execute the agency goals,
mission, vision, etc. After which we will give an outline of the finance that is required
to run the facility as well as the costs involved and revenue stream. Finally we will
conclude our proposal on the benefits and future opportunities for the business.
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Table of Contents:
Introduction Pg. 5
Business Canvas Model Pg. 6
Business Environment Pg. 8
Operation Plan Pg. 10
Marketing Plan Pg. 15
Finance Plan Pg. 19
Conclusion Pg. 27
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Introduction
There are approximately 100000 households in Gulshan, Bonani, Baridhara Society.
Each of these areas consist of house holds that have full time Domestic helpers at
home out of which a small portion is satisfied with their current helpers. With
research we have found these households are paying on average Tk.3000 to each
helper with a sum total of Tk.300000000. We have also found that with proper
experience and satisfactory Domestic helpers households are willing to on average of
Tk.4000-6000 per month. As business opportunity of such a sum we prupose to start a
training facilty that will supply the demand of these deprived households with our
efficient training program.
The training program will consist of a facility that is dedicated and designed for the
training of these helpers. Potential Domestic Helpers will enrol in the program to be
certified and given the proper environment to do such training activities. They will
undergo a rigorous training program that will enable them to empower themselves and
at the same time become members of the household they will work for.
Trained Helpers Agency (THA) will operate with the following motives:
Objective:
Train helpers to become experts at household chores. Only “Certified Helpers” from the agency will be provided. To provide a fool proof training program for the helpers
in order to create a business generating profit.
Vision
“Empower Loyal Good Hearted Helpers to become a part of the Household Family”
Mission
“Give a man bread and feed him for a day, but teach him to farm and feed him for life"
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The Business Model Canvas:
The "Business Model Canvas" has 9 components (or building blocks). Each block
defines a very specific part of our business. We can use the canvas to define how each
component of our business functions. This way, we can easily spot potential
weaknesses and strengths of our business, and then use that information to anticipate
and act on them.
Business idea: Our business idea is to serve our elite society with well-trained maids
or helpers as we like to call them. Since nowadays it is very rare to get somebody
who would help in the household works, therefore, we think it is a good idea to serve
the society in this way. Moreover it is going to be a two-way beneficial thing because
we are going to provide with the helpers to the people who need them and at the same
time we are going to train the helpers and also educate them up to a certain level.
Customer Segments: Basically our target customers will be the elite and the topmost
class of people in the society who are mostly residing at Gulshan-2, Banani and
Baridhara. This is because we are going to train our helpers which will require some
cost and for which we need to charge our clients really high for hiring our helpers.
Value Proposition: This kind of house helper’s placement agencies is not that
popular in Bangladesh yet. Moreover, we are not only helping the families by
providing the house helpers but also giving them proper training and a minimum
education teaching them social norms and values. It is indeed a rare combination to be
found in a normal housemaid. Therefore this is how our service becomes unique and
outstanding.
Channels: We will be bringing those women or girls who are deprived from the basic
facilities of living and then appoint them to work in houses as per the hiring orders
through internet or telephone calls or the clients who would visit our office.
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Customer relationships: To keep a harmonious relationship with our customers we
need to take their regular feedbacks. For any kind of flaws of the particular helper
provided we would retrain them if required at our own cost up to first three months. If
any helper leaves the job then the client would be provided with another helper
immediately.
Revenue stream:The way we would be generating our profit is, for thefirst 6 months
payment is to be paid to agency, after which individual household and helper will
create their own contract. Moreover, the admission fees will be taken from the
trainees for cost of their own living and food.
Key resources: Our main resources are the recruiting agents, training facilities that
we will be having and the human resource that is the manpower involved in our
business.
Key activities: Our main activities will include providing proper training to the
helpers and assessing their abilities through different sorts of tests and obtaining
feedback from the previous and present clients.
Keypartnerships: Our main partners in this business are the recruiting agents of all
our helpers as well as the NGOs who would invest in our business believing in it as a
good and wise initiative.
Cost structure: Our cost structure is very basic. Since we are providing different
kinds of facilities to our customers we will be having the facility cost. Then the very
basic utility cost will be there along with the office rent which is expected to be a bit
high since we will be hiring an office located in Gulsha-2. The most important cost is
going to be the marketing cost since we will be promoting our service through
multiple media.
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Business Environment:
In terms of the Business environment for THA we can look at a swat analysis that is
currently in place:
Strength- It is a relatively untouched segment of business that has not been started on
such a large and detailed training program. The demand for this exists and has a very
large market. Setting up would make the agency a pioneer in the industry making it a
somewhat monopoly. Detailed and structured program with proper guidance from
staff makes the program almost fool proof. Given we meet the target of domestic
helpers supplied to the market we will make a significant profit at the end of every
month.
Weakness- Training facility construction will be slightly expensive. Keeping such a
large occupancy of domestic helpers may create friction amongst fellow trainees.
Constant monitoring will be required in order to run the facility efficiently.
Opportunity- The industry is relatively untouched which will give us a head start and
almost no competition of such training and skilled program.
Threat- If the program routine is exposed other companies may enter to compete with
the agency.
If we analyse the business through the PESTEL than we can deduce that the
following situation would stand:
Political- The government would be glad to help in such a project as a company
would take the initiative to formally address the industry that exists of domestic
helpers and certify potential helpers as qualified. This will also help with employment
to the country as well as raising literacy.
Economic-When there is constant employment being generated it gives the
population a higher purchasing power allowing domestic helpers to contribute to the
economy and other business and raise the countries standard of living in the long run.
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Also the government will be able to collect tax from the agency that will contribute to
the countries economy.
Social-we are living in a country where there is a large population that are living
below the poverty line and resorting to the domestic helper occupations. Their
environment and reality is harsh as not everyone has the opportunity to work at a
good household and also a certificate that certifies their competency and ability to
work. Therefore even if domestic helpers want to join they are not given credibility
unless they are sourced from a known person. This would create a larger population
of trained and educated helper in society.
Technological- a large infrastructure of monitoring technologies will be used to
monitor the program. With the help of partners THA will also be providing the
trainees with a basic idea of technological equipment in a house.
Environment- those who usually pursue such a profession do not have the
opportunity to learn what are the right or wrong practices in protecting the
environment. THA will have specific extra curricular activities that will create
awareness on the importance of keeping the environment with care and what practices
that should be implemented.
Legal- there will be no illegal practices in Trained Helpers Agency, all the required
registration with the government will be done as per procedure. Close relationship
will be kept with unions related to domestic helpers.
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Operation Plan:
Training Facility:
The Training Facility is 20000 sq feet and the facility capacity of trainees is 10000
people. The Trainees will be living in Building.1 and 2 according to their requirments
and arrangements with the agency. The Extra Curricular Activity field will be used by
the trainees to utilize their free time with as well screen films that will be shown. The
dining hall will be the area in which they have their meals as well as a make shift
kitchen where training will also be given. Laundry area will be used to do the to train
how to do laundry and the office where HR will operate and monitor all operations
and organization activities.
Premises layout:
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Training Facility Plan
Building.1
Building.2
ECA Field Dining Hall Office
Training Program:
• All Helpers will enroll in a 1-month training program.
• If they pass the training program only than will they be certified by THA and
referred to households.
• Trainers are highly skilled household helpers who have successfully
completed their careers as household helpers.
Training Schedule:
Time Activities
8:00am-8:30am Breakfast (Dish Cleaning)
9:00am-11:00am Cleaning \Laundry Training
11:30am-1:00pm Cooking Training
1:30pm-2:30pm Lunch (Dish Cleaning)
3:00pm-4:30pm Free Time
5:00pm-7:00pm E.C.A.
7:30pm-9:00pm Cooking Training
9:30pm-10:00pm Dinner (Dish Cleaning)
10:30pm-11:00pm E.C.A.
12:00am Lights Out
Training Content:
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Laundry
All training will be conducted through the maintenance and living in the training
facility under the supervision of Training Officers.
• Dusting and Sweeping
• Mopping and Bathroom Cleaning
• Laundry (Washing, Drying and Ironing)
• Cooking and kitchen maintenance
• Inventory keeping and grocery shopping
• Presentation of Self to Household (Grooming)
Professionals will monitor each activity and mostly the trainees will be trained
through the maintenance of the facility and their own living requirements of the
trainees. For example they will wake up and will have to prepare their own breakfast
at the dining area in alternate day scheduling. After breakfast is completed they will
be taught how to clean the dishes as well and will do it throughout the entire training
period.
After which in alternate shifts; one batch will do cleaning and the other batch will
learn how to do laundry. They will both be monitored by a trainer who will as well be
grading them in terms of quality and the standard that is expected from a trained
domestic helper of the THA.
Cooking training will be applicable to all and all trainees will cook different types of
food that will be prepared for the facility. E.g. one batch will be involved in the
cooking and preparing of vegetable and the other batches will be involved in the
making of other dishes according to their assigned duties of cutting, boiling, spices,
etc.
Once the cooking is done the presentability of the food in the dining hall will be
monitored as well as after on how to clear out a dining room. Once the meal is
finished trainers must also clean the dishes as part of their training.
During E.C.A. hour’s helpers will be exposed to number of videos and movies and
other healthy activities to help enhance their lifestyle and way of thinking. Emphasis
on the theme of morality will be taught through many videos and knowledge of
music, philosophy, history, science, environment, etc. will be shown.
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Once again for dinner the same training will apply where they will learn about
cooking through the preparations of their own meals in different batches and
categories of food according to the batches training of different food items.
Once they have completed cooking they must present the dinner at the dining table at
the standards of the THA after which they will have to clean the dish and put them in
the dining hall in the way they are trained.
Once the activities for the day is over they will repeat the routine and alternate they’re
training according to the previous days activities and batches. The training will
continue throughout the month in order to keep them in practice and input
improvements where required according to the standards of THA.
Incentives to Trainees:
• Emphasis on a good livelihood and moral values in household training during
E.C.A. hours
• Family below the age of 18 or above 50 can visit and stay with trainees in their
own room space for the month
• Selected TV programs will be available to them over the 1 month that will
create awareness of right and wrong in life
Hiring Process:
• Households will come to the THA office and apply for domestic help.
• Based on personality match helper will be assigned to the household.
• First 6 months payment is to be paid to agency, after which individual
household and helper will create their own contract.
• First 6 months agency will observe performance of helper and house hold