Bus 628

BUS 628Group project

SDUIS

E-business Analysis

www.noisypool.com

B2B Focus

Table of content

1. B2B definition and its advantages

2. SWOT analysis

3. B2B supply chain and partnership opportunities

1. B2B definition and its advantages

On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. Although early interest centered on the growth of retailing on the Internet, forecasts are that B2B revenue will far exceed business-to-consumers (B2C) revenue in the near future

Internet-based business-to-business (B2B) e-commerce is conducted through industry-sponsored marketplaces and through private exchanges set up by large companies for their suppliers and customers. Of course, companies also sell to business customers through their own Web sites. Business-to-business (B2B) e-commerce is significantly different from business-to-consumer (B2C) e-commerce.

While B2C merchants sell on a first-come, first-served basis, most B2B commerce is done through negotiated contracts that allow the seller to anticipate and plan for how much the buyer will purchase. In some cases B2B is not so much a matter of generating revenue as it is a matter of making connections with business partners.[1] So, we would like to suggest creating an extranet to serve third parties in the business operation which will enable to securely share part of an organization's information or operations with suppliers, vendors, partners, customers or other businesses.

[1] http://ecommerce.hostip.info/pages/141/Business-Business-B2B-E-Commerce.html

II. SWOT analysis

Strengths Weaknesses Opportunities Threats

Strengths

Good value proposition Larger volume -> bigger supplier discount Innovative aspect: sole source-> market leader Convenient delivery from the manufacturer to

businesses/ lower shipping costs

Weaknesses Lack of infrastructure & staff Few or no customers Few or no existing partners / relationships No Brand Awareness / Preference / Reputation Currently unaware of what marketing strategies

will work Delivery U.S. only Upfront cost to contact wholesalers

Opportunities

Develop the product assortment Reach more businesses by enlarging the

marketing/ hire salespeople Virgin opportunities in new territories

Fully automated secure internet-based trading Trade worldwide Market share can only increase

Threats

Difficulty generating new business Questionable market demand due to: Seasonality Economy Possibility to grow too fast

Analysis of the SWOT then allows the company directors to prioritise the issues and ensure that all are addressed satisfactorily. Questions you might ask yourself, and the conclusions you might come to are:

Q: "How can we ensure we capitalise on our strengths?"- e.g. by using our good funding to launch an aggressive marketing campaign.

Q: "How can we negate our weaknesses, or turn them to our advantages?"- e.g. a perceived weakness might be smallness and having few staff. Turning this to your advantage, you can argue you have a low cost base

Q: "How do we remedy the weakness of not knowing what marketing strategies will work?"- e.g. analyse successful competitors' marketing activities and use that as a starting point. Or try a broad range of activities, measure the effectiveness of each, and concentrate future efforts on the most successful activities.

http://b2b-marketing-blog.blogspot.com/2006/05/swot-analysis.html

B2B supply chain and partnership

By using B2B EC, business can reengineer their supply chain and partnership. B2B will offer access to following types of information.

Product – price, sales history etc. Customers – sales history and forecast. Suppliers - Product line and lead-time,

sales terms and conditions. Product process – capacity, product plan. Competitors – market share, product

offerings. Sales and marketing – promotions. Supply chain process – quality, delivery

time etc.

To successfully launch B2B operations we would like to offer to view several options:

1. To partner with swimming pool supply stores (online and retail)

2. To partner with swimming pool builders

3. Pump manufacturers4. International pool supplies5. Pool wholesalers

-For example, Leslie's Swimming Pool Supplies, the world pool supply leader. They offer the best selection of pool cleaners, pool chemicals, pool heaters, pool pumps and pool filters for above ground pool, in ground pool or spa. As the online product assortment shows, they do not have that product in stock and it would be a great idea to offer them to introduce it in the accessories section. Because they are the world’s largest with over 600 stores nationwide, manufacturers offer them many exclusive products. You won’t find these in any other store but theirs.

-Doheny's Water WarehouseThis discount Pool Supplies store offers a huge range of pool supplies: winter products, pool chemicals, pool cleaners, pool equipment including heat pumps, etc. Besides, they trade online offering great deals on fast delivery.

- Pools.comPools.com has designed their site to accommodate the many international order requests received every year. Through the years, Pools.com has been able to fulfill product overseas at a very high rate of success. Mainly due to their time, energy and effort, international customers have come to expect expedited oversea services from Pools.com. It would be a great idea to partner with pool.com as they can be an intermediary for the international sales.

To partner with swimming pool builders: ‘California Pools’ company

Since 1952, California Pools has built more than 60,000 pools, making them one of the largest pool builders in the nation. As the clear industry leader, they' ve collected more design and construction awards than anyone else in the world. By offering expert design solutions and innovative construction techniques, they are able to provide their customers with the highest quality custom built pool or spa available anywhere. California Pools currently has offices in more than 20 locations throughout California and Arizona.

Pump manufacturers

Discflo Corporation Business type: manufacturer, Product types: pumps. Service types: wastewater, chemical, oil, food Address: 1817 John Towers Av., El Cajon,

California USA 92020 Telephone: (619)596-3181 FAX: 619-449-1990

Fountain Mountain Business type: wholesale supplier Product types: water pumps. Address: 1010 W. Betteravia #D, Santa Maria,

California USA 93455 Telephone: 805-928-8886

Oase Pumps, Inc. Business type: manufacturer Product types: water pumps, solar water

pumping system components . Address: 17322 Murphy Avenue, Irvine,

California USA 92614 Telephone: 800-365-3880 FAX: 949-442-2465

Pistacchio Pump Co. Business type: manufacturer, service Product types: water pumps. Address: 88 Academy Ave., Sanger, California USA 93657-

2106 Telephone: 209-875-4528 E-mail: Send Email to Pistacchio Pump Co. Business type: manufacturer Product types: swimming pool heating systems, pool cleaning

systems, water pumps, water valves, digital controllers. Address: 21 Pimentel Court, Novato, California USA 94132 Telephone: 415-382-8220

International pool supplies: Pool wholesalers:

nationalpoolwholesalers.com