Bunty Jsa

• 1. Recession Proof Your Life
  Seminars
  The Simple Life Made Easy
  

2. Welcome to the Recession Proof LivingSeminar
3. Seminar Overview
What you will learn in this seminar is:
What a lifestyle is
Lifestyle influencers
What influences buying
How to manage spending behaviors
How to enjoy life without paying so much for it
The benefits of a recession proof life
4. What is a Life Style?
A way of living based on an ideal that
Reflects your own values and attitude
Demonstrates your individual expression
Determines your lifestyle choices and behaviors
Influences how you spend your money
Influences the type of products and services you buy
5. Why You Buy Things?
Positive Reasons
Negative Reasons
Because of need
The price is right
Personal satisfaction
To feel good about self
Lack of spending control
Keeping up with the Joness
6. Six Lifestyle InfluencersWhy You Buy Into What You Buy?
7. Lifestyle Influencers #1
Socio-Economic Status (SES)
A measure of economic and social ranking based on:
Family income
Parental education level
Parental occupation
Social status in the community
It is assumed that the more money you have, the more the more education you have, and the more lifestyle you can afford.
8. Lifestyle Influencers #2
Personal Taste and Preferences
Food
Clothes
Entertainment
Cars
Furnishings
Associations/Acquaintances

• Name brand vs. store brand

9. Labels vs. no names 10. Extravagant vs. modestHigh end vs. lower end
Full price vs. clearance price

• Popular vs. unpopular