Denmark +45 70 222 555 Sweden +46 8 742 20 55 Norway +47 32 78 12 11 www.delfi.com info@delfi.com “The system has made my day much easier. I can now press “Enter” when I want to make price changes – it takes me one second and that’s it – easy and good.” Bunnpris in Blindern, Norway uses electronic shelf labels from Delfi Technologies A/S. Steinar Sørum Grocer, Bunnpris in Blindern, Norway Bunnpris is a discount chain with stores across Norway from Finnmark in the north to Agder in the south. The stores are managed by I.K.Lykke AS which was founded in 1830 and is one of Trondheim’s oldest trad- ing companies. Over one hundred years later, in 1981, the first Bunnpris store opened - today the Bunnpris chain operates more than 200 stores, with Christian Lykke as CEO. Electronic shelf labels at Bunnpris With Delfi Breece System and the new full graphical electronic shelf labels from ZBD Displays Ltd., the Bun- npris store in Blindern now has a solution that makes it faster and easier to manage price changes. When Bunnpris needs to connect a new product with an electronic shelf label, the store simply scans the product and then the electronic shelf label - and that’s it. At the Bunnpris store there are between 200-300 price changes a week. The store also launches special promotions every day around lunch time, which includes special offers on 10-15 different new products each day. Previously, when the Bunnpris store used paper shelf labels, there was a need to change shelf labels every day for the special campaigns. The solution with the full graphical electronic shelf labels has almost eliminated the time spent on daily price changes and promotions. This creates great satisfaction at Bunnpris in Blindern where Steinar Sørum is grocer. “The system has made my day much easier. I can now press “Enter” when I want to make price changes – it takes me one second and that’s it – easy and good,” explains Steinar Sørum. It is not only the grocer that is satisfied with the new solution. The employees think that the solution is very simple to use. Steinar continues: “The staff thinks that there are many advantages to using the electronic shelf labels. With the old solution they were used to go and pick the paper labels in the back office and replace them in the store. So, in the beginning they thought that they should take the electronic shelf label to the back office in order to update it – but I said no, you just scan the items to be linked to the electronic shelf labels and then go to the back office and dock the handheld terminal – and then the data will be transferred. When they realized this, they really understood that the system is very simple.” Bunnpris Blindern The Bunnpris chain consists of more than 200 stores. Bunnpris in Blindern, Norway has approx 3.000 different items and employs 9 staff members. Bunnpris’ solution Bunnpris in Blindern has a solution with more than 3.000 electronic shelf labels of the model epop50 - the smallest size of the electronic shelf labels. Visma Retail AS in Norway mana- ges all stores in the Bunnpris chain, which have installed electronic shelf labels. Visma Retail Visma Retail is the largest total sup- plier of IT solutions to leading retail chains in Scandinavia. Visma Retail provides a complete suite of stan- dard software solutions and services that are fully integrated with equip- ment and solutions from leading manufacturers. As a total solution provider, Visma Retail takes full responsibility for consulting, projects, installation, education, support, technical ser- vice and IT operations. Through the different solutions and services, Vis- ma Retail provides the customers a streamlined and integrated process through the entire value chain.