Bulk SMS Reaching People Where They Are
Aug 07, 2015
Bulk SMSReaching People Where They Are
SMS Still in 2015?
● SMS is 23 years old!● SMS was the most widely used data application
by 2010● The smartphone though has ushered in greater
email and chat use with the addition of OTT apps
● Yet, SMS is still widely in use and remains one of the primary channels of communication
Why SMS Still in 2015?
● Has a higher engagement rate than both email and OTT apps
● Low barriers to entry. No pairing or accepting friend requests
● No need for “speed” to exchange messages● Anyone with a mobile number is reachable
Why SMS Still in 2015?
● While OTT and email have reduced person-to-person (P2P) SMS, application-to-person (A2P) is increasing in use
● A2P is being used for notifications, updates, credentials distribution, 2-factor authentication and opt-in marketing
● 2nd tier SMS aggregators such as Nexmo and Twilio remove the need for app providers to manage a variety of middlemen such as gateway providers, basic aggregators, marketers and resellers.
What is Bulk SMS?
● Bulk SMS is the sending of a text message to many at one time.
● Messages are the same each send but can be personalized via a “mail merge”.
● Requires working with the right aggregator to ensure messages go out without a throttle.
● Also requires working with reputable aggregators and being reputable.
AVOXI Alerts
● An easy way for companies and contact centers to send out updates and notifications
● Supports static and dynamic lists● Allow for the creation and use of templates with name,
number and email merge fields● Included with AVOXI’s Smart QUEUE, Without Limits
(just a charge per SMS)● AVOXI Alerts subscriptions are $100 per month (plus a
charge per SMS)
Let’s go See It Live